Design and construction of high end custom electric guitars.

As Senior Product Manager, I am responsible for product research, planning, strategy and development of new and existing web and mobile products for Sports Illustrated. l gather and prioritize business and user requirements, define the product vision and work closely with editorial, sales, marketing, design, and technology to ensure revenue and consumer goals are met and maintained. A good portion of my work in this role is to focus on mobile and social initiatives geared towards growing audience.I am the product owner of the Sports Illustrated Swimsuit franchise. In this role, I define and prioritize the roadmap for all digital aspects of Swimsuit - taking editorial and business goals through UX decisions and custom sponsorship-driven website features. ● Ensure delivery of superior digital products, across platforms, on-time and within budget● Define strategy, roadmap, core positioning and messaging for mobile and social products● Deliver prioritized product features and corresponding justification● Assess opportunities, investigate and recommend new / enhancements, and continuously analyze performance of existing products● Develop business cases, staffing plans, and / or budgets to support new / existing products● Keep team abreast of new developments and standards in mobile and social – be the expert on the market and the competition● Work closely with editorial, marketing, sales, design, technology and legal to build, launch andsupport products and attain shared goals● Participate in business & product management strategy sessions

The Special Projects Group was an in-house creative agency within Sports Illustrated. As project manager, I directed the design and development of sponsor-driven custom interactive projects. As the group grew, I assumed the role of Director of our Creative Services department and developed advertising and brand creative.Under my direction, the Special Projects team achieved respect within the entire Time Inc. organization. We developed the first Longform editorial templates for SI.com and conceived of, designed, and launched the Underdogs series. A crazy incubator of talent, members of this group have gone on to work at Google, Nike, Microsoft, and on the digital team for Hillary Clinton's campaign.Featured Projects:● Underdogs: custom video documentary series focussing on high school football● Rivals: an editorial app (iOS) that explored the greatest rivalries in college and pro football.● Swimsuit Model Search: an immersive and interactive microsite that introduced upcoming modelsand allowed users to vote for the next swimsuit model.Client List: Powerade, Nike, Lexus, Ram, Old Spice, Gillette, Nissan, Bose, Miller/Coors, + many more

● Directed projects from conception to completion, directing the project team and managing clientexpectations● Defined and managed all aspects of project scope: UX/UI, project plans, budgets, resourceallocation, schedule● Managed creative concept development - from wireframes and art direction to copywriting andimage selectionClient List: Sports Illustrated, ESPN, Nickelodeon, Smithsonian.com, CNN, People, Fortune

Assembled and maintained high-end electric guitars and basses for fabled NYC Luthier Roger Sadowsky● Built high-end custom electric guitars and basses● Assumed role of customer service lead; assessed client needs and fostered artist relations● Developed a new set of digital photography practices to ensure beautiful web aesthetics● Developed new business strategies, including product design and prototyping

● Directed projects from conception to completion, directing the project team and managing clientexpectations● Defined and managed all aspects of project scope: UX/UI, project plans, budgets, resourceallocation, schedule● Managed creative concept development - from wireframes and art direction to copywriting andimage selectionClient List: AMC, CNN, Lexus, Sony Pictures

● Developed web identity of groundbreaking interactive TV network, Metro Channels● Launched the site AUG 1998 and established all strategies to maintain, support, and enhance thesite● Directed all aspects of the website: design, production workflow, and day to day maintenance ofcontent● Assumed role of copy writer/editor, creative director, new content ideation, and general manager