Milla Stolte Email & Phone Number

United States

United States

Integrated Strategy consulting across brand, digital, e-commerce, innovation, and experiential.Projects Include:- Repositioning the future of AI through data and creativity- Shaping the next evolution of culture-defining creative for a global spirits brand- Launching a global e-commerce platform for a lifestyle brand steeped in Gen Z culture- Positioning a female-focused wealth management brand for success in a mobile-first world.- Developing a emotionally rich brand platform and launch campaign for a global wealth management organization- Partnering with a B-corp to take on the hunger crisis within America's schools- Developing the go-to-market strategy for the lifestyle arm of a global sports brand

Leading strategy on all things Google, IBM, Waze, and JP Morgan Chase

Cultivated a team of 3 US-based strategists and 5 global offices to deliver global insights and strategic planning across the Mondelez portfolio - OREO, Ritz, Good Thins, and Chips Ahoy- Organized and fueled cross-functional workshops to develop the global marketing campaign and retail activation plan for OREO, with special focus on Russia, India, China, UAE, and the US- Responsible for transitioning the account planning process to a “Laws of Growth” approach, a company-wide strategic initiative at Mondelez - Clarified brand strategy and drove campaign launch of Good Thins, the #1 product launch for Mondelez in 2016- Evolved the RITZ “Make Life Rich” campaign for the digital shopper, including development of a recipe strategy, content strategy, brand partnerships and Pinterest-focused campaignBRANDS: OREO, Ritz, Good Thins

Boston, Massachusetts

Led the transformation of the Brand Planning department from a traditional research function to a multi-disciplinary strategy group.- Recruited and trained a diverse strategy group in areas including digital insight mining, integrated communications planning, creative brief development, creative content strategy, and building rich consumer personas for digital strategy initiatives. - Led the global rebrand of New Balance, including stakeholder interviews, insight development, brand workshops, brand strategy, brand book development, and portfolio messaging. This work resulted in a global ad campaign that transitioned New Balance from a product-led organization to a brand-led player in athletics. I also collaborated on the strategic launch of New Balance Football (Soccer), a new global category for the brand.- Fueled the refresh of Ocean Spray Craisins, helping the brand shed a traditional CPG image in favor of a look, feel, and messaging strategy that better represents the brand in the health & wellness CPG category. - Guided Fidelity Investments towards opportunities to attract Millennials and Women investors - two must-win segments for the brand. Work included insights mining, client workshop days, innovations recommendations and overall campaign strategy.- Guided transformation of Carnival Cruise Line's integrated marketing approach, helping launch the brand’s first content-marketing system and steadily growing digital conversion rates YOY- Shaped opportunities for reports to collaborate on and lead highly visible client initiatives, resulting in high-performing strategists and career-building recognition within the agencyBrands: Fidelity Investments, Huntington Bank, Santander Bank, New Balance, Carnival Cruise Lines, Ocean Spray, Progressive, Avocados From Mexico

Los Angeles, Ca

Developed brand planning and digital strategy offering across CPG, entertainment, and technology brands.- Led brand and digital strategy for innovations-driven clients including Bolthouse Farms, Warner Brothers Games, and ING Direct- Led experiential and PR-driven marketing campaigns for ING Direct prior to acquisition by CapitalOneBrands: ING Direct, Bolthouse Farms, Warner Brothers Games, NewEgg, Toshiba

New York City, Ny

Created a digital-first strategy offering that put consumer behavior at the core.- Served as the strategic digital liaison between the digital-focused Tribal DDB and the larger NA DDB network- Led digital strategy across H&R Block, launching the brand’s first marketing and community-management efforts on FacebookConsumer Brands: H&R Block, Diageo, Budweiser, PEPSICO, Reebok, Disney, J&J BeautyHealth & Wellness Brands: J&J, Ethicon, Gardasil, Pfizer Brands

Boston, Ma

Day-to-Day Strategist on TIAA-CREF, HUMMER and Project (RED)- Collaborated on culture-fueled brand positioning and creative campaigns, including the launch of Product (RED) in the US, the launch of the H3, H3 Truck, and H3X for HUMMER, and industry-defining campaign work for TIAA-Cref (currently TIAA)Brands: HUMMER, Project (RED), TIAA-Cref, Hearts on Fire, Stop Handgun Violence