Jay Miller Email & Phone Number

Remote, US

• Direct a business unit of 4 teams, overseeing 110+ resources to manage contractual obligations, sales expectations, senior and executive level relationships, B2B and D2C campaigns, and multi-channel segmentation.
• Define an individual marketing plan across 5 categories of customer segments, to steer strategic customer journeys, improving customer stability and loyalty
• Engage 1:1 with the top Senior Executives at Lowe's Home Improvement every month to report on program status, market trends, and new opportunities to support client growth
• Established a sales lift goal to grow the $50M MRO segment for a national home improvement retailer account by $16M, achieving the goal within 3 months and expanding the account by $48M in Year 1, $68M in Year 2, and.
• Successfully launched 2 strategic acquisition initiatives to increase activation for Lowe's MVP Pro loyalty program and credit program, leading to earning a 3rd strategic, large-scale enterprise initiative for the.
• Deployed an omnichannel, segmentation, and ABM strategy for Lowe's Pros, growing the average sale per trip by 2x and generating an 8:1 ROI

Remote, US

• Led a team of 15 members to manage 4 national product development programs by launching an ABM platform to generate actionable data and analytics based on purchasing behaviors, cross-selling evaluations, and potential.
• Gained recognition for marketing innovation, revenue growth, and significant ROI results, earning the company’s "Top Dog" Award 2x in 2014 and 2016

Lonoke, AR, US

• Managed 3 agencies to develop and deploy marketing initiatives for 12 brands, including account strategies, national sponsorship negotiations, Edifice POS Data analysis, cross-promotional partnerships, and annual.
• Established key partnerships and maintained an effective channel, optimizing a $22M annual advertising, marketing, and PR budget to drive sales outcomes, expand ROI, and capture market share
• Pivoted from a brand-focused approach to a product-centric strategy to leverage dealer and wholesale channel partners by increasing new product inventory and media promotions to drive end-user demand, resulting in a.
• Designed and launched multiple wholesaler-specific sales campaigns to improve performance, producing $3M+ in measurable ROMI
• Conceptualized and executed key account strategies with "big box" retailers, increasing incremental sales by an average of 11% YOY while lowering the marketing budget by 15%
• Awarded the company’s MVP Award in 2010, (voted on by the employees) for outstanding marketing efforts, sales growth, and innovation throughout the year

Lead the strategic development, marketing and operational executions of national campaigns from concept through post event analysis. Negotiated promotions and financial terms with key sponsors, participating brands, third party licensees and media partners.Managed and supervised third party programs, marketing and operational executions, as well as.

• Co-founded a marketing and advertising firm, overseeing all account activities, new business development, financial requirements, and annual marketing plans, securing 3 new clients within 6 months of launch and $500K.
• Designed and implemented sales-oriented programs and targeted customers with declining sales performance over the past 6 months to elevate accounts within specifically challenging markets, cultivating a competitive.
• Conceptualized and executed multiple B2B sales initiatives for Advance Auto Parts in 2007, resulting in achieving a 3:1 ROI

Stamford, Connecticut, US

• Managed the annual program strategy, execution and specialty programming, as well as the onsite events teams
• Communicated with VIPs of providers, networks, and retailers to provide a memorable experience and engage other Fortune 50 and Fortune 100 companies, leading to uncovering additional opportunities and generating.
• Instrumental in activating the world's largest sponsorship between Sprint/Nextel with NASCAR by leveraging association with the tracks, teams, and drivers and establishing a mobile marketing program across the US.
• Headed the entire national branding and product launching strategies for the DLP initiative for Texas Instruments through team, driver, and track negotiations for activation, mobile marketing and sales activation with.

Charlotte, North Carolina, US

Spearhead vision, planning, and execution of large-scale marketing and business development efforts for NAPA Auto Parts account to produce unsurpassed profitability and success. Directed promotional development of joint ventures with NASCAR, the NFL and college football. Negotiated sponsorship programs with Notre Dame, USC, Clemson, the University of.

US

Provided account leadership to ensure the profitability of major sports and entertainment clients including the Carolina Hurricanes NHL team, Home Team Sports Cable Network, and the Duke Children’s Classic Golf Tournament. Oversaw financial analysis, including cost of goods and P&L. Supervised strategic and cross-promotional marketing initiatives to drive.