Jay Miller Email & Phone Number

Remote, Us

• Direct a business unit of 4 teams, overseeing 110+ resources to manage contractual obligations, sales expectations, senior and executive level relationships, B2B and D2C campaigns, and multi-channel segmentation strategies for a portfolio of accounts, including Lowe's, Reece, Serta, Hayward, Amana, Andersen, Legrand, Eastman, and Typar, driving a revenue of $668M+ YOY• Define an individual marketing plan across 5 categories of customer segments, to steer strategic customer journeys, improving customer stability and loyalty• Engage 1:1 with the top Senior Executives at Lowe's Home Improvement every month to report on program status, market trends, and new opportunities to support client growth• Established a sales lift goal to grow the $50M MRO segment for a national home improvement retailer account by $16M, achieving the goal within 3 months and expanding the account by $48M in Year 1, $68M in Year 2, and $124M +in Year 3• Successfully launched 2 strategic acquisition initiatives to increase activation for Lowe's MVP Pro loyalty program and credit program, leading to earning a 3rd strategic, large-scale enterprise initiative for the customer• Deployed an omnichannel, segmentation, and ABM strategy for Lowe's Pros, growing the average sale per trip by 2x and generating an 8:1 ROI• Launched an integrated ABM sales campaign and customer data strategy for Reece, producing $32M in incremental revenue in the first 12 months and enabling a self-funded program within 3 months• Spearheaded the Trade Direct acquisition program for Hubbardston Forge, exceeding annual sales goals of 167% and acquisition goals of 127% in the first 7 months of Year 1

Remote, Us

• Led a team of 15 members to manage 4 national product development programs by launching an ABM platform to generate actionable data and analytics based on purchasing behaviors, cross-selling evaluations, and potential modeling, increasing customer engagement and uncovering $28M in market share opportunities for existing accounts• Gained recognition for marketing innovation, revenue growth, and significant ROI results, earning the company’s "Top Dog" Award 2x in 2014 and 2016• Led a team of 15 members to manage 4 national product development programs by launching an ABM platform to generate actionable data and analytics based on purchasing behaviors, cross-selling evaluations, and potential modeling, increasing customer engagement and uncovering $28M in market share opportunities for existing accounts• Gained recognition for marketing innovation, revenue growth, and significant ROI results, earning the company’s "Top Dog" Award 2x in 2014 and 2016

Lonoke, Ar, Us

• Managed 3 agencies to develop and deploy marketing initiatives for 12 brands, including account strategies, national sponsorship negotiations, Edifice POS Data analysis, cross-promotional partnerships, and annual national sales campaigns, resulting in accelerating category growth, market penetration, and break-through merchandising efforts• Established key partnerships and maintained an effective channel, optimizing a $22M annual advertising, marketing, and PR budget to drive sales outcomes, expand ROI, and capture market share• Pivoted from a brand-focused approach to a product-centric strategy to leverage dealer and wholesale channel partners by increasing new product inventory and media promotions to drive end-user demand, resulting in a sales growth of 33% in 3.5 years for the $825M book of accounts• Designed and launched multiple wholesaler-specific sales campaigns to improve performance, producing $3M+ in measurable ROMI• Conceptualized and executed key account strategies with "big box" retailers, increasing incremental sales by an average of 11% YOY while lowering the marketing budget by 15%• Awarded the company’s MVP Award in 2010, (voted on by the employees) for outstanding marketing efforts, sales growth, and innovation throughout the year• Consistently offered dedication to providing results across multiple brands and sales initiatives, achieving the “Never Say No” Award in 2010

Lead the strategic development, marketing and operational executions of national campaigns from concept through post event analysis. Negotiated promotions and financial terms with key sponsors, participating brands, third party licensees and media partners.Managed and supervised third party programs, marketing and operational executions, as well as promotional initiatives, corporate communications related to MA’s top performing revenue generating properties.Implemented the inaugural “Driven to the Outdoors” campaign for NSCS sponsors, designed to generate funds for national conservation initiatives. Integrated a national retail merchandising program, activated in mass merchandisers, c-stores, specialty outdoor retailers and promoted across multiple media platforms.

• Co-founded a marketing and advertising firm, overseeing all account activities, new business development, financial requirements, and annual marketing plans, securing 3 new clients within 6 months of launch and $500K in revenue in Year 1• Designed and implemented sales-oriented programs and targeted customers with declining sales performance over the past 6 months to elevate accounts within specifically challenging markets, cultivating a competitive advantage to boost retention and expand growth opportunities for the customer• Conceptualized and executed multiple B2B sales initiatives for Advance Auto Parts in 2007, resulting in achieving a 3:1 ROI

Stamford, Connecticut, Us

• Managed the annual program strategy, execution and specialty programming, as well as the onsite events teams• Communicated with VIPs of providers, networks, and retailers to provide a memorable experience and engage other Fortune 50 and Fortune 100 companies, leading to uncovering additional opportunities and generating enterprise sales• Instrumental in activating the world's largest sponsorship between Sprint/Nextel with NASCAR by leveraging association with the tracks, teams, and drivers and establishing a mobile marketing program across the US, driving conversion rates to escalate sales• Headed the entire national branding and product launching strategies for the DLP initiative for Texas Instruments through team, driver, and track negotiations for activation, mobile marketing and sales activation with channel partners

Charlotte, North Carolina, Us

Spearhead vision, planning, and execution of large-scale marketing and business development efforts for NAPA Auto Parts account to produce unsurpassed profitability and success. Directed promotional development of joint ventures with NASCAR, the NFL and college football. Negotiated sponsorship programs with Notre Dame, USC, Clemson, the University of Tennessee, Michigan State University and the University of Michigan. Oversaw financials, including cash flow and co-op fund allocations. Manage corporate communications for all programs with NAPA headquarters and more than 6,000 stores.

Us

Provided account leadership to ensure the profitability of major sports and entertainment clients including the Carolina Hurricanes NHL team, Home Team Sports Cable Network, and the Duke Children’s Classic Golf Tournament. Oversaw financial analysis, including cost of goods and P&L. Supervised strategic and cross-promotional marketing initiatives to drive visibility and positioning for the Carolina Hurricanes NHL team. Oversaw the design, planning, and implementation of corporate and fan-based promotions, and television / print / radio campaigns. Negotiated spokesperson contract with Petty Enterprises and managed the strategic development of all multimedia promotional materials featuring Richard Petty. Managed media relations, corporate communications, motorsports, and marketing activities for Fleer / SkyBox brands including licensing partnerships with NFL, NBA, NASCAR, NHL, IndyCar, DC Comics, and Disney.