Kicking off a new perspective on marketing a niche recruiting agency. Stay tuned.

• Researched candidates, companies, and competition to provide valuable insights for talent acquisition.• Coached candidates on work passions and resume building to enhance their job search experience.• Advocated for candidates to hiring companies, emphasizing their unique skills and qualities.

Created a high-performance program to assist Executive Sales grow revenue. Qualitative Research: CPG, Tech, Grocery/Food, Entertainment, TravelDiscovery reports with actionable business intelligence.Industry reportsCompetitive analysis· Features of competitors· Market share· Pricing and marketing· Differentiators· Strengths, weaknesses· Geography, culture· Customer reviews

CONSULTING 2017-2020Lead meetings for up to 10 founders to think of short-, mid-, and long-term goals.Assisted founders prepare documents and presentations.Prepare and train founders to interview first-round hires.General business coaching.Business naming and branding.Fundraising coach.

• Clients included N3, Microsoft, VantagePoint Aerospace, HP, Facebook, Salesforce, Cisco, Rackspace, Verizon Wireless, Wicresoft/Microsoft• Microsoft Azure partner stories collateral: Managed Design, copy edit, individual collateral pieces for 30 worldwide partners.• Develop and manage story telling team, online training concept, hired voice over talent, increased Facebook’s global team training response rate by 85%. Secured Best in Class B2B award among agencies.• Developed and managed the partner communication strategy and execution for Salesforce events and new releases which increased participation 39%.• Led the development of a B2B strategic marketing plan including awareness, demand generation, and pipeline acceleration increasing leads by 24%.• Named, branded company. Directed product features for app and web functionality to raise funding $250k for Avyst as interim CMO.

Responsible for transitioning Fairfield Language Technologies web properties to Rosetta Stone.• Increased incremental revenue by 21% under former brand name• Provide P&L oversight• Developed B2B and Government customer evidence program and created video customer stories internationally, increasing site visits and leads by 38%• Managed web product management team of 3, ran scrum meetings, created online language community that grew 45% in 4 months• Re-Launched & Initiated US, Korea and UK websites, increasing sales 125%• Initiated customer success story content increasing product sales

Senior Product Marketing Consultant (2004 – 2006)*Developed Partner Sales training packages and ran EMEA training event for Live Communications Server.*Global sales enablement

Responsible for managing/applying the overall digital strategy to day-to-day digital operations. Drove top line growth through all distribution channels and enables operational efficiencies to reduce costs. Lead complex initiatives.

Drive the technology and marketing platforms for the credit card division of JP Morgan Chase. Partner with the Marketing and IT teams to ensure the potential of single sign in for consumers.

Created content and marketing partnerships with BMG, MTV, MSNBC.com, MSN.com, Pepsi, multiple children's TV shows, and educational programs.Created the first opportunity for the top 30 Hispanic students in America to attend the ALMA awards in Pasadena, CA.

Created online marketing programs, content syndication and co-branding opportunities. Team responsible for 28% increase in class sign ups FY 99, directly impacting revenue goals. Drove the international training agenda for Training and Certification. Drove the development of diversity focused technology training programs. Team responsible for developing and managing internal and external partnerships (MCP magazine, Tech Republic, etc), and managing the day to day technical and content update operations for 10 private sites and 2 public sites. Responsible for international partnerships and rollouts to company sites worldwide. Introduced new infrastructure and editorial processes resulting in increased efficiencies and reduced the contract staff by 50%. Team responsible for increasing unique user visits to main site by 35%.

Directed the redesign of Microsoft Press marketing website, oversaw the site architecture design, UI design, content development, banner ad design and placement, marketing plan development and implementation. Branded site as MS Press Online. Launch week had 1.2 million unique users, week two 1M. Increased unique visits from 50K to 450K per week after launch. Site launched on time, on budget. Responsible for projecting and overseeing the 1M online marketing budget. Created and drove internal marketing campaigns aimed at educating 30K employees about Microsoft Press books and software. Drove customer research programs with external vendors. Developed and managed strategic partnerships.