Responsibilities:Strategic planning, both financial and assortment, for Decorative Home CategoriesCross functional team leadershipFinancial planning and analysisAccomplishments:Owned and drove +9% mature growth in $72m of annual sales through strategic leadership of cross functional team made up of design, inventory planners, sourcing and marketing Created foundational online assortment strategy for owned brand mirrors by using historical sales and guest insights, analyzing gaps in retail architecture, and identifying new product formats that appealed to the customer, which will result in an estimated 15% sales increase for fallEstablished sales driving framework for two product assortments, including a comprehensive promotional roadmap, brand strategy, and retail architecture

Responsibilities:Consult on key issues in Apparel categories, including root cause analysis, strategic planning, and solution implementation via cross functional team leadershipPresenting and addressing challenges of proposed solutions to Target Canada leadershipTraining and mentorship of business analysts and merchantsAccomplishments:Contributed $4m of additional profit by leading a sales volume segmentation opportunity, presenting solutions to Target Canada leadership, and assembling a team to execute on an accelerated timelineIncreased team productivity by 40% and optimized $80m of average inventory by building innovative tools and resources, mentoring team members, and analyzing historical salesMobilized teams across three countries (US, Canada, and India) to conceptualize and roll out a brand new order process, reducing purchase error by 50%

Owned inventory management responsibilities of a $30m budget, focused on determining and allocating the right quantity of product to drive business and hit financial goals‬Created and implemented segmentation strategies for Father’s Day advertising event, resulting in a +20% increase in sales over the prior yearManaged inventory planning of H26 by Haggar brand launch, including negotiating $14m vendor contingencies, optimizing sizing strategies, and collaborating with merchant to finalize sales forecasts

- Choose content, collaborated with photographers, strategized product placement and edited copy for “Seasons” lifestyle magazine as point person for the creative team- Conceptualized and implemented online and print marketing campaign for March of Dimes while overseeing creative development of direct mail- Researched consumer trends such as social media usage, male penetration into the grocery market and effectiveness of in-store signage to apply to corporate marketing strategies

- Conducted marketing research through surveying, compiling secondary data, and interviewing selected consumers- Compiled research into reports for clients from various industries

- Endorsed partner companies by dispersing promotional material on the UNI campus- Led successful grass-roots marketing campaign resulting in highest campus website participation in nation - Discussed local advertising options and strategies with current and potential customers- Completed an average of 35 sales calls per day on way to selling nearly $10,000 worth of print ads

- Managed over 90 golf tournaments for juniors in Illinois- Acted as on-site rules official, implementing both USGA and local regulations- Served as liaison between juniors/parents and the IJGA through customer service practices

- Developed marketing plans to efficiently inform UNI students about CME events- Designed advertisements for cultural events after researching the culture's customs and traditions - Analyzed advertising campaigns to discover efficiency and quality in implemented plans