Devon Miller Email & Phone Number

Canton, Oh, Us

Canton, Oh, Us

Canton, Oh, Us

The nation’s leading agency in the practice of positioning.

Columbus, Oh, Us

• Led an in-house marketing team as well as a compliment of contracted marketing service providers. Reported directly to ownership.* Responsible for successful marketing execution, budgets, top line growth and bottom line earnings.* Primarily focused on the continued development of hosted e-commerce, online third party channels and online lead generation.* Quickly increased eBay presence and resulting sales volume by 400% by leading the development of multi-channel middleware* Developed and launched B2C consumer packaged goods website responsible for projected 250% increase in revenue.* Directly managed $400K+ Google AdWords account.* Oversaw product data collection, enrichment and maintenance.

Huntersville, Nc, Us

$600 million wholesale distributor for automotive /commercial tires and accessories. Sold to American Tire Distributors, March 2014.* Established and maintained 9% add-to-cart rate, 6% checkout rate and 2% conversion rate with start-up e-commerce site by designing an intuitive UX and simplified check-out experience. * Achieved 438% increase in organic traffic during five months by ongoing execution of successful on-page and off-page SEO strategies. * Installed fraud prevention procedures that resulted in 0.001% fraudulent transaction rate.* Deployed targeted SEM campaigns that provided steady month-to-month increases in sales. On pace to outperform year-over-year sales every month while maintaining an average gross margin of over 38%. * Developed, launched and marketed fully integrated network of e-commerce websites designed to align diverse group of retailers with corresponding product from multiple inventory feeds. Grew marketing platform to include 60 retailer sites in 45 days.

Huntersville, Nc, Us

$600 million wholesale distributor for automotive /commercial tires and accessories. Sold to American Tire Distributors, March 2014.* Managed revenue-neutral department specializing in delivering advertising and marketing services to independent retail businesses. Reported directly to VP of Sales and Marketing and led diverse marketing team of 6 focused on executing strategies to fuel profitable growth. * Gained 300% increase in services provided in 2 years and 90% average customer satisfaction level. Realized 65.6% net promoter score among active clients compared to 19.9% among clients not engaged.* Incorporated manufacturer-sponsored programs into existing value added-services portfolio to ensure satisfaction of dealer unit/sales objectives. * Maintained industry-leading valued-added services portfolio by identifying and evaluating emerging sell-out marketing tools including traditional, electronic and digital products.* Aligned incremental advertising and marketing strategies with existing wholesale objectives to help achieve and exceed minimum of 75% of program dealers on program goals.* Managed budgeting, reporting, forecasting and reconciliation of 9 manufacturer marketing funds totaling $2 million annually.* Created and managed comprehensive co-op fund reporting system including each manufacturer fund and over 240 individual dealer accounts. Provided visibility and direct monthly reporting to Sales and Finance.* Served as pivotal member of 7-member task force challenged with integrating a proprietary marketing program under shared services agreement with an $8 billion industry partner. Designed sales collateral restructuring, presentation organization, talking points development and program FAQs. Collaborative effort resulted in 150+ dealer enrollments in under 60 days.* Elevated to organizational point responsible for program management, execution and direction. Selected for leadership position with resulting joint venture.

Huntersville, Nc, Us

$600 million wholesale distributor for automotive /commercial tires and accessories. Sold to American Tire Distributors, March 2014.* Developed and maintained portfolio of value-added services packaged as retail sell-out support for network of 300+ independent tire dealers. * Strategically planned and placed regional print, direct mail, broadcast and digital media campaigns.* Administered corporate internal and external education of local advertising, co-op strategies, dealer support programs, and manufacturer program benefits.* Executed branding, positioning and advertising strategies for company-owned retail chain resulting in double-digit sales growth every year. * Managed all public-facing online properties and communications. Responsible for all marketing creative and production needs across all departments and channels. * Received Addy Award, Local: 60 Radio as direct result of successful collaboration between manufacturer and outside vendor.

Advertising agency specializing in print advertising and direct mail.* Sold and designed advertisements for weekly direct mail publication. Consulted with clients to determine advertising needs and to develop promotional strategies. Consistently exceeded revenue projections by continually expanding product and service offerings.* Managed multiple projects from concept through completion. Established creative direction for clients and production schedules for team members. * Translated client goals into clear advertising strategies resulting in 15% growth of active client base year over year.* Provided ongoing training and support for Adobe Creative Suite software.

Industry leader in the production and fabrication of past model body panels for several major automakers.* Created activity-based costing system and ROI forecasts.* Analyzed and prepared reports concerning production strategies and pressroom efficiency.* Offered a full-time position at the conclusion of internship.