I am a digital enthusiast with over 10 years’ leadership experience within integrated digital marketing. As CEO for Crafted, I lead the company as our team of over 80 deliver enterprise level design and technology solutions, and international search marketing campaigns. Crafted is independently owned and has placed in multiple industry league tables and lists, including Econsultancy’s Top 100 Agencies and The Drum’s Top Digital Agencies, placing 9th for overall client satisfaction. The team’s amazing work is regularly recognised and was nominated across 61 awards, and won 27, in 20/21 - including Large PPC Agency of the Year at the UK Search Awards. Crafted is an Investors in People certified business and was named in Campaign’s Best Places to Work. My role allows me to balance the fiscal performance of the company and delivering against our growth ambitions, with ensure we are creating the best possible agency experience. I have created initiatives to ensure mental wellbeing is as important as physical health at Crafted partnering with organisations such as Suffolk MIND, and introduced new cultural norms such as “no emails after 6pm” that show how we truly value our team. I regularly speak on a range of topics within marketing for industry bodies such as the Chartered Institute of Marketing (CIM) or Institute of Direct Marketing (IDM). I also speak on digital topics for business organisations such as the Institute of Directors (IoD) of Chambers of Commerce, as well as regularly delivering external training courses and workshops, focussing on digital strategy and innovation. Whether it’s talking at digital industry events such as Brighton SEO or delivering keynotes at National Visitor Attraction Conference, I value the opportunity to spread knowledge about the way digital can transform business effectiveness.