At Vaxcel, I've led the company's evolution from a traditional lighting supplier to a digital-first market leader. My role has focused on modernizing our approach to marketing and merchandising while expanding our product portfolio and market presence.Key Achievements:- Orchestrated a comprehensive digital transformation that revolutionized our customer engagement approach. By implementing integrated SEO, content marketing, product seeding and e-commerce strategies, we achieved increased online impressions, conversion rates and sales. This transformation wasn't just about technology - it required new ways of thinking about and communication with our customers.- Recognized an underserved market opportunity and led the development and rebranding of our dualux® security lighting product line. This initiative involved behavioral market research, product development, and creating a targeted marketing strategy that resulted in both revenue growth and market expansion.- Pioneered our entry into new on-the-shelf distribution channels, including hardware and do it yourselfer retailers. Through creative new color packaging and displays, strategic product messaging and targeted marketing campaigns, we’ve established Vaxcel and our dualux brand as a presence in these channels.- Transformed our decision-making process by implementing data-driven frameworks across product development, marketing, merchandising and sales operations. This shift has improved our ability to identify trends, respond to market changes, and allocate resources effectively.

After my time at JBT Corporation, my wife and I established 38Bridges as a woman majority owned company to help for-profit and not-for-profit companies bridge the gap between traditional business practices and modern digital strategies. My consulting work focused on helping organizations navigate digital transformation and develop effective marketing strategies in an increasingly connected world.During this entrepreneurial journey, I worked with diverse clients across multiple industries, helping them:- Develop comprehensive digital transformation roadmaps that aligned with their business objectives and organizational capabilities- Create integrated marketing strategies that combined traditional strengths with digital innovations- Build and optimize their marketing technology stacks to improve efficiency and effectiveness- Guide leadership teams through change management processes, helping them adapt to evolving market dynamicsThis experience proved invaluable in understanding the challenges organizations face during digital transformation - insights that I would later apply at Vaxcel to drive significant growth and innovation.

At JBT Corporation, I directed marketing and communications strategy for a global NYSE-listed company, coordinating efforts across food processing and air transportation divisions.Key Contributions:- Developed and implemented marketing strategies that aligned eight distinct business units while maintaining their individual market identities- Created and led the company's first aftermarket managers working group, improving cross-division collaboration and knowledge sharing- Established our corporate social responsibility program, enhancing brand reputation and stakeholder engagement- I was brought back to the corporate offices to facilitate the branding of the new company as well as manage the development of initial Form 10 financial and business filings.

In 2008, FMC Technologies spun off its non-energy businesses into JBT Technologies, a new publicly-traded company. I was part of the JBT spin-off team who rang The Opening Bell at the NYSE on August 4, 2008.My role at FMC Technologies focused on driving growth of the Fresh Produce Business through market expansion and product innovation. Notable Accomplishments: - Generated 10% annual growth for a $25M product portfolio by identifying new market opportunities, developing new products and delivering targeted marketing strategies- Managed a $5M annual budget and $2.5M inventory, consistently meeting financial targets while investing in growth initiatives- Led our expansion into South Africa, including managing an acquisition that doubled our regional earnings- Established establish Wholly Foreign Owned Entity and new manufacturing capabilities in China, navigating complex regulatory requirements and cultural considerations.

Coordinated review and updating of business strategy for Airport Systems Group and FoodTech Group. Directed projects supporting senior vice president, director of business development and division managers. Led development of business unit updates for board of directors and FoodTech senior management updates to businesses via web cast.• Developed and assessed business financials, synergies and valuation models for potential acquisition due diligences and information memorandums and presentations for business unit divestitures.• Consolidated business unit inputs into division budget presentation to senior corporate management.

LOGICALIS.Director of Marketing for global technology service provider and networking integrator. Assessed, developed and executed integrated marketing and branding plans for U.S. marketplace. Identified and implemented integration plans of two acquisitions, resulting in $50,000,000 of new revenue. Launched two new practices in U.S., U.K., Argentina and Australia, resulting in $3,500,000 new sales. Headed customer satisfaction process, resulting in number one customer satisfaction ranking with Cisco Systems. DYNA-SOURCE, INC. Regional Manager for custom computer manufacturer. Created direct sales and consulting practice.SAINT SWITCH, INC. Application Engineer for switch manufacturer. Introduced the first digital position switch.KOMATSU. Product Manager for global heavy equipment manufacturer. Introduced 7 new products with new technologies. MAUI MASTER BUILDERS. Project Manager for commercial construction company. Oversaw $20 million of projects.

My military career laid the foundation for my business leadership approach. As an F14D Introduction Team Leader and Flight Instructor, I developed skills in strategic thinking, rapid decision-making, and team leadership.Distinguished Achievements:- Graduated top of class at U.S. Navy Fighter Weapons School (Top Gun)- Led tactical development programs that improved squadron performance and safety- Trained next generation of naval aviators, focusing on both technical skills and strategic thinking