Joe C Miller Email & Phone Number

Chicago, Il, Us

Responsible for all revenue-generating activities, including the integration and alignment of marketing, advertising sales, partnership development, pricing, and overall revenue management, as well as overseeing the company's financial, HR, and operational management to ensure that Draftsim continues to be the leading platform for MTG content while expanding into new revenue streams. As part of the overall $10B+ trading card game (TCG) industry, of which Magic: The Gathering (MTG) accounts for ~$1.2B, Draftsim creates MTG software, strategy guides, news, and products. We make the MTG Arena tracker Arena Tutor, run the Magic courses website Spikes Academy, and maintain the reference encyclopedia ManaGathering.

Chicago, Illinois, Us

Enduvo is a no-code content authoring and delivery platform for AR/VR/MR content. Launched in 2017, Enduvo empowers users to create engaging augmented reality and virtual reality experiences for real-world training and 3D modeling purposes. With Enduvo's cutting-edge technology, companies and teams are empowered to develop interactive learning experiences that help others learn faster, retain more information, and collaborate more effectively. Currently, Enduvo partners with organizations with the military, healthcare, mechanical, and technical industries to transform their training programs into immersive learning experiences.

Chicago, Il, Us

Students and learners of all ages are much more likely to achieve and sustain mastery of a subject when they are highly engaged. We founded Third Shake Media to create sustainable engagement for learners via learning experiences that are more active, social, competitive, and fun. Partnering with Arcadeum Solutions, we recently launched the MVP of our first educational app, ClashMates, in mid-2023 in order to generate student users and ultimately to prove product-market fit. Goal is to prove outcomes from the ClashMates MVP to strategically partner with learning organizations to augment and amplify their curriculums with our content-agnostic, engagement-driving quizzing engine.

Supporting founder CEOs and entrepreneurs in providing c-level strategic and executional horsepower for smartly navigating scale, accelerating growth and optimizing product and operational processes. Includes...- Partnering with clients to assess their strategic and operational gaps, explore product disruptions, develop plans to address, and provide focused leadership to re-invigorate business models, scale and build loyal customers.- Driving delivery of digital development best practices across entire organizations, from technology choices and Agile methodologies to people and processes.

Managing a team of operating advisors to make it easier for startups and new ventures to navigate the challenges of scaling and capital raises. Providing a wide range of advisor services from mentoring/coaching founders and leaders to assessing operational processes and marketing efforts for optimization opportunities

Volunteer alumni engagement, event and strategic support for ICON for Illini. ICON facilitates partnerships between Fighting Illini student-athletes and fans, alumni, businesses, non-profits and other community organizations to create meaningful Name, Image, Likeness (NIL) opportunities. In addition to providing robust financial support to Illinois student-athletes, these NIL opportunities infuse professional and entrepreneurial lessons that will set them up for sustained, elite-level success, on and off the field of play.

Advising and mentoring PE-backed companies and later-stage startup ventures. Primary focus within EdTech, publishing and e-commerce sectors. Delivering marketing, product and operational optimizations including... - Streamlining Agile software development work streams and better organizing product backlogs and roadmaps- Assessing and optimizing SaaS client implementations to be faster and more effective- Assessing and optimizing B2C and B2B SEO efforts as well as e-commerce sales and lead conversion funnels- Consulting on business models (SaaS, subscriptions), program management, product strategy, marketing tactics, and channel strategy

Rolling Meadows, Il, Us

Led the strategy, performance, and transformation of a trusted K-12 education service provider that has connected educators with instructional technology and digital content solutions for 30+ years while serving students in 97%+ of all U.S. school districts as well as globally.- Refreshed corporate strategy to focus on new production for the more profitable K-12 keyboarding application and to repurpose legacy software into more modern delivery vehicles, including mobile apps and cloud-based applications. - Re-invigorated inbound sales process by creating more personalized, benefit-driven follow-up messaging, coaching up sales reps, and building out a robust engagement campaign. For Q4-2021, increased new sales by 181% YoY while improving the average win-rate from 25% to 41%.

Rolling Meadows, Il, Us

Chicago, Illinois, Us

Joined the senior leadership for later-stage EdTech startup to head up and expand the learning design and operations group in helping training organizations and non-profit associations deliver optimal learning experiences to their learners. - Led team of 16 learning design managers and technologists in working with customers to help them digitally transform their traditional learning curriculum as well as re-imagine it to be its most engaging and effective, while often working hands-on to build out their initial programs. - Through process efficiencies and development of more effective content management tools, the team launched 3X more programs YoY while accelerating customers' program implementations by 25%.- Established new technical product owner role for driving the development and maintenance of customer-facing content management tools. Used Agile to develop vision boards (themes) and help write more effective stories. Resulted in faster deployments and fewer post-release bugs/redos.

Tasked with rejuvenating e-commerce platform development, owning the platform roadmap and backlog for Cengage.com, CengageBrain.com and the underlying infrastructure to manage student online transactions. Required interfacing with a multitude of stakeholders and software engineers, transforming the technical delivery team into an Agile development organization and providing product strategy and operations leadership. Accountable for $1.2B in e-commerce transactions.

Promoted to oversee and own strategy and product development for mobile, as well as digital SaaS core platforms and infrastructure, including Cengage's flagship digital courseware solution (MindTap) and core internal systems (SSO, online registration databases, LTI integrations). - Developed and launched new instructor and student mobile apps, overseeing a robust mobile feature backlog and prioritized roadmap, as well as implemented infrastructure improvements to ensure 99.9%+ up-times and seamless customer integrations. - Grew mobile footprint and engagement via the MindTap Mobile app, with almost 500K downloads in its first two years and active users outpacing downloads by 60% YoY.

Promoted to lead $23MM ARR division in selling homework platforms to students directly and via institutional course-fee models. Included Questia, HighBeam Research, and 3rd-party white-label solutions (Turnitin, Write Experience). P&L management with a 60+ employee team, including leadership of marketing, operations and technology divisions as well as direct involvement in business development and sales. Responsible for budgeting and forecasting for the division, as well as for evangelizing and selling into institutional accounts. - Grew revenues on average ~25% annually and doubled net income to 19% within three years via enterprise model pivot. For K-12, drove +15% increase in seat licenses YoY.- Expanded into the higher ed market with core product bundling and new SaaS enterprise offering, establishing a new divisional revenue stream and generating multi-millions in incremental revenues for the core product businesses.- Ideated, researched, and earned funding for new writing-across-the-curriculum initiative, based on incorporating artificial intelligence into a writing software solution for managing K-12 and college-level writing assignments. As TPO, used lean principles to deploy MVP, and collect feedback for iterating while building out go-to-market plans and evangelizing throughout the organization.

Led product, UX and marketing teams for direct-to-student homework solutions division. - Introduced more voice of the customer, usability testing, and early UX involvement to the existing Agile methodology.- Expanded Questia’s feature set, adding assignable information literacy courses and a digital writing center. Resulted in 15% increase in seat licenses YoY and 8% increase in school retention. - Implemented better access protocols, including enabling LTI integrations and tying into Cengage’s SSO authentication to enable seamless access for institutional partner customers.- Expanded web traffic building (SEO) and marketing customer acquisition efforts across all digital direct properties, including both subscription-based businesses (Questia.com) and e-commerce retailers (CengageBrain.com.)

Chicago, Illinois, Us

Promoted to lead the direct-to-consumer business for Britannica, including P&L management of a 25-employee division. Responsible for developing membership products, introducing new educational services, positioning brand, driving digital marketing, formulating the e-commerce strategy, building/nurturing partnerships, and expanding social media. Involved running all consumer-facing online properties, including EB.com, kids.EB.com and The Britannica Store, as well as all marketing activities to drive sales and traffic to these digital products, such as paid search, search engine optimization, affiliate marketing, e-mail marketing, A/B and multi-variate testing and partnership development.

Chicago, Illinois, Us

Directed the acquisition and retention of new premium service members, drove traffic to consumer web properties, managed consumer premium services, and managed/operated online store. Oversaw affiliate marketing, search engine marketing (SEM), search engine optimization (SEO), brand advertising, direct marketing and other marketing initiatives to the consumer market. Drove business development activities and partnerships.

For $100MM telecom / Internet service provider, oversaw all marketing & product management operations, including building brand awareness, driving new customer acquisition, managing/optimizing web channel, building partnerships and reconfiguring/maintaining product portfolio.

Boston, Ma, Us

Promoted to oversee product innovation for the Lifestyles Division utilizing Six Sigma to develop subscription-based membership clubs for B2B2C and direct-to-consumer channels. Managed team of product developers in assessing markets, crafting business cases, directing sourcing plans, negotiating partnerships, and executing go-to-market plans.

Boston, Ma, Us

Ignited product innovation for the Auto Services division including the expansion into GPS / telematics solutions. - Incubated a proof-of-concept for providing location-based services to auto manufacturers, wireless carriers, other GE businesses and individual consumers. Assessed markets via direct research, identified technology sourcing partners, negotiated partnerships, wrote/sold business case, and developed go-to-market plans. Earned funding and built out fully functional MVP (GPS-enabled call center) which eventually evolved into what is now GE Asset Intelligence.

Dallas, Tx, Us

Managed $600MM growth segments business for consumer services group. For Hispanic and home business segments, led team of marketers in driving direct marketing, deploying list data modeling and testing on forms, offers and creative for catalogs and email marketing. Managed in-language forms and bills to improve customer engagement.

Bachelor Of Science - Bs, Communication And Media Studies

Master Of Science - Ms, Public Relations, Advertising, And Applied Communication