Joe C Miller

Joe C Miller Email and Phone Number

Seasoned C-Suite Leader | GM & Chief Revenue Officer, Draftsim | Operating Advisor | EdTech Enthusiast | MTG Fanboy | Wannabe Chef @ Third Shake Media
Chicago, IL, US
Joe C Miller's Location
Greater Chicago Area, United States, United States
Joe C Miller's Contact Details
About Joe C Miller

I love to build. Whether as a CEO, head of product or as an operating adviser, I bring a mix of disruptive strategic thinking, strong financial acumen, exceptional people management skills and hands-on marketing, operations and product expertise for enabling startup ventures to smartly scale or larger enterprises to accelerate. Relentless grit to get things done fast, do good things, and create wins.Currently as an operating advisor, I specialize at enabling companies to better understand they can do anything, but not everything. From e-commerce and digital marketing optimizations to product roadmaps and SaaS business development, I provide hands-on support for avoiding noise and focusing on what’s impactful. My background:- As a President and GM, I scaled and optimized emerging tech-driven ventures into well-run, profitable, growth enterprises. With P&L responsibility of up to $40MM, I've managed and grown organizations of 60+ people and delivered double-digit EBITDAs by realigning strategies, expanding into new markets (enterprise, SaaS, mobile), acquiring leverage-able assets, transforming cultures and smartly optimizing spends. - As a Head of Product, I thought big with a passion for discovering disruptive ideas, while ensuring my core portfolio delivered maximum value in stable and performant environments. Skilled in Agile, I collaborated with stakeholders, elevated user experiences, groomed backlogs, architected roadmaps, rapidly deployed prototypes, and executed releases, all rooted in solving customer pain points. Overall, I focused on delivering outstanding omni-channel customer experiences that delightfully impacted users and created raving fans.- As a CMO and digital marketing lead, I kept it simple. Inspired by Sergio Zyman, my mantra was to simply “sell more stuff to more people more often for more money, more efficiently.” From SEO, merchandising, call-to-actions, and shopping carts through fulfillment and post-sale customer service, I designed customer buying and post-sale experiences that were personalized and seamless, while creating sustainable commerce. Specialties: People management, empowering leadership, mentoring, coaching, SaaS business models, consumer e-commerce retail, Agile software development, mobile development, product management, product design, instructional design, user research, UX, usability, partnerships, product evangelism, digital marketing, analytics, membership, subscriptions, affinity business models, cross-functional leadership, business development

Joe C Miller's Current Company Details
Third Shake Media

Third Shake Media

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Seasoned C-Suite Leader | GM & Chief Revenue Officer, Draftsim | Operating Advisor | EdTech Enthusiast | MTG Fanboy | Wannabe Chef
Chicago, IL, US
Website:
thirdshake.com
Employees:
2
Joe C Miller Work Experience Details
  • Third Shake Media
    Third Shake Media
    Chicago, Il, Us
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  • Draftsim
    General Manager & Chief Revenue Officer
    Draftsim Nov 2024 - Present
    Responsible for all revenue-generating activities, including the integration and alignment of marketing, advertising sales, partnership development, pricing, and overall revenue management, as well as overseeing the company's financial, HR, and operational management to ensure that Draftsim continues to be the leading platform for MTG content while expanding into new revenue streams. As part of the overall $10B+ trading card game (TCG) industry, of which Magic: The Gathering (MTG) accounts for ~$1.2B, Draftsim creates MTG software, strategy guides, news, and products. We make the MTG Arena tracker Arena Tutor, run the Magic courses website Spikes Academy, and maintain the reference encyclopedia ManaGathering.
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  • Enduvo
    Gtm Advisor
    Enduvo Jul 2024 - Present
    Chicago, Illinois, Us
    Enduvo is a no-code content authoring and delivery platform for AR/VR/MR content. Launched in 2017, Enduvo empowers users to create engaging augmented reality and virtual reality experiences for real-world training and 3D modeling purposes. With Enduvo's cutting-edge technology, companies and teams are empowered to develop interactive learning experiences that help others learn faster, retain more information, and collaborate more effectively. Currently, Enduvo partners with organizations with the military, healthcare, mechanical, and technical industries to transform their training programs into immersive learning experiences.
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  • Third Shake Media
    Co-Founder | Chief Engagement Officer
    Third Shake Media May 2021 - Present
    Chicago, Il, Us
    Students and learners of all ages are much more likely to achieve and sustain mastery of a subject when they are highly engaged. We founded Third Shake Media to create sustainable engagement for learners via learning experiences that are more active, social, competitive, and fun. Partnering with Arcadeum Solutions, we recently launched the MVP of our first educational app, ClashMates, in mid-2023 in order to generate student users and ultimately to prove product-market fit. Goal is to prove outcomes from the ClashMates MVP to strategically partner with learning organizations to augment and amplify their curriculums with our content-agnostic, engagement-driving quizzing engine.
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  • Eighty2I
    Principal Operating Advisor - Product And Operations Practices
    Eighty2I Apr 2023 - Oct 2024
    Supporting founder CEOs and entrepreneurs in providing c-level strategic and executional horsepower for smartly navigating scale, accelerating growth and optimizing product and operational processes. Includes...- Partnering with clients to assess their strategic and operational gaps, explore product disruptions, develop plans to address, and provide focused leadership to re-invigorate business models, scale and build loyal customers.- Driving delivery of digital development best practices across entire organizations, from technology choices and Agile methodologies to people and processes.
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  • Eighty2I
    Lead Advisor
    Eighty2I Aug 2022 - Mar 2023
    Managing a team of operating advisors to make it easier for startups and new ventures to navigate the challenges of scaling and capital raises. Providing a wide range of advisor services from mentoring/coaching founders and leaders to assessing operational processes and marketing efforts for optimization opportunities
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  • Icon For Illini
    Advisor | Event Support
    Icon For Illini Nov 2023 - Apr 2024
    Volunteer alumni engagement, event and strategic support for ICON for Illini. ICON facilitates partnerships between Fighting Illini student-athletes and fans, alumni, businesses, non-profits and other community organizations to create meaningful Name, Image, Likeness (NIL) opportunities. In addition to providing robust financial support to Illinois student-athletes, these NIL opportunities infuse professional and entrepreneurial lessons that will set them up for sustained, elite-level success, on and off the field of play.
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  • Opadvisr
    Principal Consultant | Operating Advisor
    Opadvisr Mar 2022 - Aug 2022
    Advising and mentoring PE-backed companies and later-stage startup ventures. Primary focus within EdTech, publishing and e-commerce sectors. Delivering marketing, product and operational optimizations including... - Streamlining Agile software development work streams and better organizing product backlogs and roadmaps- Assessing and optimizing SaaS client implementations to be faster and more effective- Assessing and optimizing B2C and B2B SEO efforts as well as e-commerce sales and lead conversion funnels- Consulting on business models (SaaS, subscriptions), program management, product strategy, marketing tactics, and channel strategy
  • Sunburst Digital
    President | Ceo (Interim)
    Sunburst Digital Jul 2021 - Feb 2022
    Rolling Meadows, Il, Us
    Led the strategy, performance, and transformation of a trusted K-12 education service provider that has connected educators with instructional technology and digital content solutions for 30+ years while serving students in 97%+ of all U.S. school districts as well as globally.- Refreshed corporate strategy to focus on new production for the more profitable K-12 keyboarding application and to repurpose legacy software into more modern delivery vehicles, including mobile apps and cloud-based applications. - Re-invigorated inbound sales process by creating more personalized, benefit-driven follow-up messaging, coaching up sales reps, and building out a robust engagement campaign. For Q4-2021, increased new sales by 181% YoY while improving the average win-rate from 25% to 41%.
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  • Sunburst Digital
    Operating Advisor | Advisory Board Chairman
    Sunburst Digital Jun 2021 - Jul 2021
    Rolling Meadows, Il, Us
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  • Benchprep
    Vice President, Customer Operations, Learning Design & Strategy
    Benchprep Oct 2018 - Jun 2021
    Chicago, Illinois, Us
    Joined the senior leadership for later-stage EdTech startup to head up and expand the learning design and operations group in helping training organizations and non-profit associations deliver optimal learning experiences to their learners. - Led team of 16 learning design managers and technologists in working with customers to help them digitally transform their traditional learning curriculum as well as re-imagine it to be its most engaging and effective, while often working hands-on to build out their initial programs. - Through process efficiencies and development of more effective content management tools, the team launched 3X more programs YoY while accelerating customers' program implementations by 25%.- Established new technical product owner role for driving the development and maintenance of customer-facing content management tools. Used Agile to develop vision boards (themes) and help write more effective stories. Resulted in faster deployments and fewer post-release bugs/redos.
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  • Cengage
    Vice President, Technical Product Management | E-Commerce
    Cengage Sep 2017 - Mar 2018
    Tasked with rejuvenating e-commerce platform development, owning the platform roadmap and backlog for Cengage.com, CengageBrain.com and the underlying infrastructure to manage student online transactions. Required interfacing with a multitude of stakeholders and software engineers, transforming the technical delivery team into an Agile development organization and providing product strategy and operations leadership. Accountable for $1.2B in e-commerce transactions.
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  • Cengage
    Vice President, Technical Product Management | Mobile And Core Services
    Cengage Mar 2016 - Sep 2017
    Promoted to oversee and own strategy and product development for mobile, as well as digital SaaS core platforms and infrastructure, including Cengage's flagship digital courseware solution (MindTap) and core internal systems (SSO, online registration databases, LTI integrations). - Developed and launched new instructor and student mobile apps, overseeing a robust mobile feature backlog and prioritized roadmap, as well as implemented infrastructure improvements to ensure 99.9%+ up-times and seamless customer integrations. - Grew mobile footprint and engagement via the MindTap Mobile app, with almost 500K downloads in its first two years and active users outpacing downloads by 60% YoY.
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  • Cengage
    General Manager, Digital Research & Writing Division - Higher Ed And K-12
    Cengage Apr 2013 - Mar 2016
    Promoted to lead $23MM ARR division in selling homework platforms to students directly and via institutional course-fee models. Included Questia, HighBeam Research, and 3rd-party white-label solutions (Turnitin, Write Experience). P&L management with a 60+ employee team, including leadership of marketing, operations and technology divisions as well as direct involvement in business development and sales. Responsible for budgeting and forecasting for the division, as well as for evangelizing and selling into institutional accounts. - Grew revenues on average ~25% annually and doubled net income to 19% within three years via enterprise model pivot. For K-12, drove +15% increase in seat licenses YoY.- Expanded into the higher ed market with core product bundling and new SaaS enterprise offering, establishing a new divisional revenue stream and generating multi-millions in incremental revenues for the core product businesses.- Ideated, researched, and earned funding for new writing-across-the-curriculum initiative, based on incorporating artificial intelligence into a writing software solution for managing K-12 and college-level writing assignments. As TPO, used lean principles to deploy MVP, and collect feedback for iterating while building out go-to-market plans and evangelizing throughout the organization.
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  • Cengage
    Vice President - Marketing, Ux & Product Management, Digital Research Solutions - Higher Ed And K-12
    Cengage Jun 2011 - Apr 2013
    Led product, UX and marketing teams for direct-to-student homework solutions division. - Introduced more voice of the customer, usability testing, and early UX involvement to the existing Agile methodology.- Expanded Questia’s feature set, adding assignable information literacy courses and a digital writing center. Resulted in 15% increase in seat licenses YoY and 8% increase in school retention. - Implemented better access protocols, including enabling LTI integrations and tying into Cengage’s SSO authentication to enable seamless access for institutional partner customers.- Expanded web traffic building (SEO) and marketing customer acquisition efforts across all digital direct properties, including both subscription-based businesses (Questia.com) and e-commerce retailers (CengageBrain.com.)
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  • Encyclopaedia Britannica, Inc.
    Chief Marketing Officer | Managing Director, Consumer Division
    Encyclopaedia Britannica, Inc. May 2008 - Nov 2010
    Chicago, Illinois, Us
    Promoted to lead the direct-to-consumer business for Britannica, including P&L management of a 25-employee division. Responsible for developing membership products, introducing new educational services, positioning brand, driving digital marketing, formulating the e-commerce strategy, building/nurturing partnerships, and expanding social media. Involved running all consumer-facing online properties, including EB.com, kids.EB.com and The Britannica Store, as well as all marketing activities to drive sales and traffic to these digital products, such as paid search, search engine optimization, affiliate marketing, e-mail marketing, A/B and multi-variate testing and partnership development.
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  • Encyclopaedia Britannica, Inc.
    Exec Director, Consumer Marketing & Ecommerce
    Encyclopaedia Britannica, Inc. Mar 2006 - Apr 2008
    Chicago, Illinois, Us
    Directed the acquisition and retention of new premium service members, drove traffic to consumer web properties, managed consumer premium services, and managed/operated online store. Oversaw affiliate marketing, search engine marketing (SEM), search engine optimization (SEO), brand advertising, direct marketing and other marketing initiatives to the consumer market. Drove business development activities and partnerships.
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  • Corecomm / Atx Communications
    Vice President, Product Management / Marketing
    Corecomm / Atx Communications Oct 2002 - Apr 2005
    For $100MM telecom / Internet service provider, oversaw all marketing & product management operations, including building brand awareness, driving new customer acquisition, managing/optimizing web channel, building partnerships and reconfiguring/maintaining product portfolio.
  • Ge Partnership Marketing Group
    Vice President Of Product Innovation, Lifestyles Division
    Ge Partnership Marketing Group Jun 2001 - Jul 2002
    Boston, Ma, Us
    Promoted to oversee product innovation for the Lifestyles Division utilizing Six Sigma to develop subscription-based membership clubs for B2B2C and direct-to-consumer channels. Managed team of product developers in assessing markets, crafting business cases, directing sourcing plans, negotiating partnerships, and executing go-to-market plans.
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  • Ge Partnership Marketing Group
    Director Of Product Development, Auto Services Division
    Ge Partnership Marketing Group May 2000 - Jun 2001
    Boston, Ma, Us
    Ignited product innovation for the Auto Services division including the expansion into GPS / telematics solutions. - Incubated a proof-of-concept for providing location-based services to auto manufacturers, wireless carriers, other GE businesses and individual consumers. Assessed markets via direct research, identified technology sourcing partners, negotiated partnerships, wrote/sold business case, and developed go-to-market plans. Earned funding and built out fully functional MVP (GPS-enabled call center) which eventually evolved into what is now GE Asset Intelligence.
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  • Sbc Ameritech
    Senior Manager - Multicultural & Home Business Marketing
    Sbc Ameritech Apr 1997 - Jan 2000
    Dallas, Tx, Us
    Managed $600MM growth segments business for consumer services group. For Hispanic and home business segments, led team of marketers in driving direct marketing, deploying list data modeling and testing on forms, offers and creative for catalogs and email marketing. Managed in-language forms and bills to improve customer engagement.
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Joe C Miller Skills

Digital Marketing Email Marketing Direct Marketing Strategy E Commerce Marketing Strategy Sem Product Management Management Seo Marketing Product Marketing Leadership Social Media Business Development Analytics Cross Functional Team Leadership Product Development Start Ups Digital Strategy User Experience Sales Interactive Marketing Social Media Marketing Customer Acquisition Affiliate Marketing Integrated Marketing Online Marketing Lead Generation Ppc Market Research B2b Mobile Devices Market Planning Search Engine Optimization Mobile Applications Software As A Service Agile Methodologies Technical Product Management Software Product Management P&l Management General Management

Joe C Miller Education Details

  • University Of Illinois Urbana-Champaign
    University Of Illinois Urbana-Champaign
    Communication And Media Studies
  • University Of Illinois Urbana-Champaign
    University Of Illinois Urbana-Champaign
    And Applied Communication

Frequently Asked Questions about Joe C Miller

What company does Joe C Miller work for?

Joe C Miller works for Third Shake Media

What is Joe C Miller's role at the current company?

Joe C Miller's current role is Seasoned C-Suite Leader | GM & Chief Revenue Officer, Draftsim | Operating Advisor | EdTech Enthusiast | MTG Fanboy | Wannabe Chef.

What is Joe C Miller's email address?

Joe C Miller's email address is mi****@****ail.com

What is Joe C Miller's direct phone number?

Joe C Miller's direct phone number is +131221*****

What schools did Joe C Miller attend?

Joe C Miller attended University Of Illinois Urbana-Champaign, University Of Illinois Urbana-Champaign.

What are some of Joe C Miller's interests?

Joe C Miller has interest in Kids, Electronics, Home Improvement, Reading, Sports, The Arts, Home Decoration.

What skills is Joe C Miller known for?

Joe C Miller has skills like Digital Marketing, Email Marketing, Direct Marketing, Strategy, E Commerce, Marketing Strategy, Sem, Product Management, Management, Seo, Marketing, Product Marketing.

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