Maximize brand visibility and drive profitability by consulting on custom marketing strategies, web design and management, graphics, copywriting, audio engineering, video editing, podcast production, social media utilization, and digital and email marketing. Exhibit diversity in marketing across numerous industries, identifying consumer trends, developing go-to-market strategies, and advising on campaigns. Enhance customer satisfaction and drive retention by forming strong client partnerships. · Oversee clients’ teams, contractors, and subcontractors while providing creative direction. · Build a solid reputation, leading to referrals by word-of-mouth and a consistent pipeline of new business. · Streamline dialogue and enhance consistency by creating and introducing communication plans. · Display excellence in producing print and electronic marketing solutions including ads, flyers, brochures, logos, book covers, email templates, PowerPoint presentations, diagrams, and charts, among others. · Specialize in web development including SEO, UI/UX, interactive design, and web project management.CLIENTS:Andrew T. Ceperley Coaching & Consulting • BrewWings, LLC • Civic Link Strategies • The Dupras Group • Euphrates Institute • Heartful Editor • HCP National Insurance • The Humanity Movement • Kymaani Consulting • Lead2Goals • MEWA Association of America • OJM Group • Peace Leadership Collaborative • RISE@Work • RISE San Diego • The CEO Podcast • TrueTitles • Wavetech IndustriesI have also worked with individuals as well as university and college professors on a variety of independent special projects.

Increase the quality of email marketing campaigns with key brand messaging, visually-appealing templates, and a consistent schedule. Drive results through audience segmentation and continuous strategy updates. Secure a competitive edge by remaining updated on emerging trends and consumer demand. Further enhance marketing strategies by capturing, editing, and incorporating videos. Direct print design including idea generation, design, and execution. · Expand consumer access to the brand by launching and managing a user-friendly website. · Elevate customer engagement by leveraging popular social media channels with scheduled posts and calls to action. · Demonstrate innovation and creativity while producing graphic designs that support the brand image.

After relocating to the greater Los Angeles area in 2014, I have continued as contractor/consultant for OJM Group. Based in LA, I work remotely on various projects related to marketing, communications, graphic design, and Wordpress web development/management for OJM Group.

Served as a driving force behind rapid results by supervising marketing teams and transforming the company’s initial concept into scalable marketing and communications plans. Created and launched compelling marketing content and designs in collaboration with firm partners. Optimized the distribution of intellectual materials by calling on strong industry relationships. Key advisor and thought leader on content marketing, online webcast presentations, conferences, and email communication. · Produced a 28% increase in sales leads within 1 year due to innovative new marketing materials. · Headed end-to-end project management for the company website overhaul, which included better searchability, higher interaction, and user-friendly site navigation; site sessions average of 2% exceeds the industry average. · Standardized metric tracking with a focus on web, social media, and email activity in relation to sales leads. · Increased click-through rates that outpaced industry averages by implementing new email standards. · Directed re-branding and redesign including all new materials and a consistent voice across all channels. · Improved brand visibility and articulately presented brand value at trade shows. · Remained a Contract Consultant (2014 – 2019) after leaving this position, working on remote projects.

Change agent for the company in charge of refining strategies, implementing hard-hitting marketing plans, and offering creative leadership to a team of 5. Positioned as a trusted consultant to the CEO and founder, providing insight and data-driven recommendations on enhancements to marketing frameworks. Measured the ROIs for digital and traditional marketing with a focus on optimizing brand reach, audience segmentation, targeted content, and client relations. · Added quality to marketing campaigns and initiatives by staffing an in-house video team. · Verified visual appeal and consistency across the company’s website and social media platforms. · Integrated solid SEO strategies for higher search results and brand placement. · Increased brand awareness by representing the company at industry trade shows.

Responsible for creating marketing and communications strategy, managing annual departmental budget, brand management, and messaging. Provided oversight to all agency communications including press releases, media advisories, newsletters, website content, and social media. Assisted with grant writing, coordinated volunteers for fundraisers, and took on special projects. Key accomplishments included:• Visionary Awards: Managed marketing initiatives, public relations, and graphic design for this major annual fundraiser yielding more than $100,000 to support LEAD’s programs and operations.• Promotional Video Development: Project manager to create promotional video. Responsible for concept creation, script writing, identifying visual components and testimonial participants.• Email Communication Standards: Revamped email approach to increase open and click-through rates.• Website Redevelopment: Initiated the redevelopment of www.leadsandiego.com. Created site map, copy and identified images- site was completed after my departure.• Development of Marketing Materials: Created concept, provided graphic design, and implemented new electronic and print marketing materials.• Reporting: Tracked marketing initiatives to provide regular reports to President and Board of Directors.

Managed and executed all marketing and communications initiatives. Coordinated public relations, development efforts and grant writing, in conjunction with the Executive Director. Managed departmental budget, community events, staff, volunteers, special projects, and events. Key accomplishments included:• Marketing and Public Relations: Created and managed marketing plan and public relations strategy to raise awareness of agency services, goals and achievements. Interacted with public officials, media, and acted as a spokesperson for the agency in the absence of the Executive Director.• New Marketing Initiatives: In order to compliment new marketing and PR strategy, new website was created along with the introduction of an email newsletter, and initiating the use social media.• Development (Fundraising): Played a major role in acquiring funding and developing new ways to increase the visibility of the agency to San Diego’s charitable community. • Organizational Growth: During my tenure, the CNC saw achieved it’s highest operational budget to date, of $1.5 Million as a result of increased donor support, program sponsorship, and community involvement, much of which was a result of increased awareness across San Diego.• Special Projects: Took on other responsibilities such as developing a community action fundraiser, “Green Week,” to raise awareness to the growing “Green” economy, and developing a monthly community forum, “Third Thursday,” to bring in key players and funders in the community.

Coordinated all marketing initiatives, promotions, plans, and major events under the guidance of the Director of Development. Aided in grant writing and other development efforts. Served as the point person on five major agency fundraisers and coordinated volunteers, sponsors, and guests. Key accomplishments included:• New Marketing Initiatives: Expanded agency marketing materials and initiatives to include electronic and online, in addition to existing print marketing efforts to maximize agency's visibility and reach.• Event Coordination: Managed major fundraising events, Adopt-A-Block (2005, 2006 and 2007), Celebration of Success (2006), and Profiles of Success (2007), yielding over $750,000 over three years.• Graphic Design: Designed all marketing collateral for agency.• Website Redevelopment: Instrumental in redevelopment of www.secondchanceprogram.org (2007) and continued to write, manage and direct content for the duration of my tenure with Second Chance.• Email Communications: Initiated monthly email newsletter and established standards.• Improved Processes: Transferred direct mail efforts to mailing house over existing in-house process resulting in significant savings to agency operational budget.

Promoted to this role to manage marketing efforts in relation to Clear Channel’s getAccess program in nine markets in the Northeast and Midwest regions that included New York, Boston, Philadelphia, Chicago, Indianapolis, and others. Coordinated and developed promotional initiatives, such as presales and meet and greets, to increase the value of the program. Marketing successes were tracked through ticket sales and membership purchases. Submitted reports to national director, facilitated monthly conference call with all regional managers, and traveled to local markets to assist with promotional efforts whenever necessary.

Worked in tandem with the Director to drive sales of premium seat packages at Post-Gazette Pavilion. Maintained premium seat accounts throughout summer concert season and during off-season. Created marketing campaigns and materials to attract new accounts for premium seat sales.Coordinated onsite corporate events at Post-Gazette Pavilion. Served as a liaison between catering, venue staff, and corporate office.

Seasonal Summer PositionAssisted the Director of Premium Seats SalesMaintained accountsDelivered ticketsAssisted on site at venue with seat holder needs and coordinating corporate events

Sponsorship contact fulfillmentLiaison between Sponsorship and Box OfficeAt venue Sponsorship coordinationCoordination of marketing materials for live concertsLiaison between SFX and various media outlets in the Pittsburgh area to promote upcoming events