Lucy Matthews Email & Phone Number

San Francisco Bay Area

San Francisco Bay Area

Enhance platforms organic content via API integrations and strategic partnerships to enrich native product offering while fostering cross functional alignment- Spearheaded end-to-end licensing program with music industry giants WMG, Merlin, and BMG negotiating deals and ensuring contractual compliance- Orchestrated the globalization and operationalization of the API program of 60+ partners; trained a team of 150+ to enhance partner onboarding and drive localized content growth- Lead of Pinterest's Employee-Led Climate Change Group driving awareness of the climate crisis among users, partners, and employees

San Francisco Bay Area

Responsible for innovating and growing the Content API Partner Program- Provided comprehensive support to partners transitioning to the new Pinterest API, minimizing churn and ensuring smooth migration- Helped shape API product roadmap through established XFN credibility as a strategic expert with senior leadership- Represented Pinterest at regular public speaking engagements and webinars with audiences of up to 20k

San Francisco Bay Area

Strategically oversee revenue expansion within a diverse portfolio of publishers, collaborating with product teams to innovate and capitalize on emerging ad inventory opportunities. - Owned an account base of 30+ publishers generating annual revenues of $13M+ across multiple products- Consistently beat revenue targets with 125%+ attainment due to product knowledge and sales expertise- Revamped OTT offering through close collaboration with product teams, increasing revenue +90% YoY- Orchestrated the strategy and partner development of the company’s largest S2S integration with Amazon

San Francisco Bay Area

Transitioned from static inventory purchasing to client-side header bidding, optimizing the inventory buying process for greater efficiency. - Pioneered company Header Bidding implementation, increasing publisher revenue +74% QoQ- Facilitated the smooth transition from network to the updated SSP model with minimal interruption to daily workflows or client partners- Provided learning opportunities for students by launching an internship program and offering inclusive training on business development, account management, and sales leadership

London, United Kingdom

Expand ad inventory supply through building RTB supply marketplace- Achieved +25% increase in RTB revenue by conducting in-depth analysis of bid metrics and negotiating strategic business partnerships- Managed the integration and onboarding process of critical partners Google and Microsoft

London, United Kingdom

Led the sourcing efforts for mobile inventory to support ad campaigns, meticulously aligning with campaign specifications and negotiating competitive rates to maximize profitability- Contributed to due diligence process, securing £1.4M in Series A funding- Excelled to senior management level within 18 months as the team’s youngest member- Established and led the company's operations team, implementing streamlined processes to enhance productivity and operational efficiency

London Area, United Kingdom

12 month work experience as part of Retail Management Degree- Managed Fortnum&Mason and The Body Shop accounts- Entrusted by the marketing team to lead the Christmas promotional campaign for BAA employees