At PURRA Performance, innovation, and strategic growth are at the heart of our mission, guiding us since our inception in 2020. Leveraging an exclusive license for cutting-edge antimicrobial technology, our team has successfully developed and launched a proprietary line of insoles and sportswear that meets the evolving demands of health-conscious consumers. This commitment to innovation is reflected in the strategic sales leadership roles I have embraced, including a pivotal tenure as Vice President of Strategic Sales at Global Brands Group, where my guidance supported the expansion of major North American accounts such as Costco and Amazon.My expertise in CRM and strategic thinking has been instrumental in directing PURRA's journey toward becoming a recognized leader in the antimicrobial product market. The ability to cultivate enduring customer relationships, paired with a knack for creative direction, has fueled our brand's growth and consumer trust. As a co-founder, my ethos is defined by transparency, directness, and a relentless drive to deliver results, ensuring PURRA Performance remains synonymous with quality and innovation in the Footwear and sporting goods industries