• Increased Influencer channel growth for customer acquisition and engagement by 408% in 2020.• Solidified Influencer Marketing as a key piece of Winc’s 2020 marketing mix with 20% of overall customer acquisition coming in via the channel.• Utilized influencer content for cross-functional campaigns with paid social, display, and email teams.• Developed and maintain direct relationships with all influencers, agencies, and managers Winc works with.

• Managed relationships with key performance partners including Hulu, Freeform, Chase, Bank of America, HelloFresh, Kayak, OpenTable, CNN, and American Airlines.• Collaborated with internal teams and external partners throughout the duration of campaigns ensuring partners’ content aligns with brand guidelines and narrative to create impactful, authentic moments for Winc.• Launched Winc’s Influencer channel, which resulted in a 1600% first year customer acquisition growth.

Massive specializes in strategy, creative execution and media planning via digital ad solutions including email, lead/sale generation and publisher management for Fortune 5000 companies.• Recruited as first hire by my boss from Zeta who left to launch Massive.• Oversaw our growing network by balancing the needs of both our third-party advertisers as well as our direct publishers. • Contributed new business by conducting research, prospecting and outreach on potential leads.• Assisted in the negotiations of partner contracts. • Coordinated with operations team on technical and creative set up prior to campaign launches. • Provided in depth daily, weekly, and monthly analytics reports to help CEO analyze budgets, revenue, and other key metrics like CPC, CPL, CPA and eCPMs.

Zeta Global is a world-class results-driven customer acquisition engine that operates in the highest value verticals.• Exceeded Q1 and Q2 sales goals by assisting with the management and growth of a monthly sales pipeline averaging between 1.5 and 3 million in revenue with a portfolio of over 40 accounts.• Served as point of contact for Vice President's network of advertising reps and their publishers for campaign launches and management.• Reviewed and approved creative assets and handled any technical or advertorial issues that arose.• Maintained in depth analytical performance reporting on all campaigns to help Vice President best strategize and optimize. • Prospected and developed new business opportunities with email and display publishers as well as affiliate networks across key industries such as education and financial services.

• Worked directly with the Vice President & General Manager of the publishing network to drive scalable, repeatable lead and sales generation for Fortune 500 and middle market brands.• Supported account management for leading middle market media buyers on the Zeta Network.• Offered a full-time position after my graduation in December of 2016.