Michelle Miller Email & Phone Number

Wooster, OH, US

creativate is a B2B strategic marketing group. We believe marketing should be a revenue generating activity for your business, driving growth by connecting new clients and deepening existing relationships. We help connect your brand with the RIGHT customers, CULTIVATE your community, and ultimately GROW your business.Create + Cultivate + Innovatecreativate

Sisters, Oregon, US

Hilliard, Ohio, US

Build & manage marketing strategy and department from the ground up for CityScapes and National Sign Systems.

Mansfield, OHIO, US

• Lead, develop and execute Warren Rupp's strategic and tactical marketing and communications plans while driving customer intimacy throughout the organization. Primarily focused on the development, administration and.
• Developed master marketing strategy for key brands, including identifying target personas, prioritization of marketing efforts, and creating effective marketing campaigns through blending digital and traditional.
• Led the development and implementation of two new progressive web applications (PWAs) for brands targeting product end users and distributors
• Led the strategy for two new websites, incorporating lead generation with brand positioning and target markets and personas
• Developed and executed new brand launch for existing product lineWarren Rupp is a leading manufacturer of Air-Operated Double-Diaphragm pumps. This B2B industrial manufacturer has a global network of distributors.

Wooster, Ohio, US

• Transitioned existing marketing department from a traditional outbound department, heavily reliant on external vendors, to an internally driven, inbound marketing group. This transition best supported the Company’s.
• Developed multi-channel marketing campaign strategy, executed implementation and continue to maintain content marketing and inbound lead generation strategies for three major product lines. This includes enforcing.
• Align and manage marketing team of six to dedicate resources to best support business needs, as well as developing company wide education and training initiatives.
• Work closely with various business units of existing product lines to create meaningful content for target audiences; work closely with innovation and new business development department to commercialize and launch new.

Wooster, Ohio, US

• Plan, develop, and execute all B2B business segments’ marketing programs (primarily FiberTite, XR Geomembranes, Shelter Rite Architectural Fabrics, and corporate initiatives)
• Coordinate outside vendors for seamless campaign implementation, focusing on three growth business segments; in process of coordinating four website overhauls simultaneously
• Responsible for lead development program, coordinating online and print leads from inquiry to sale

Wooster, Ohio, US

• Implemented marketing programs, including email strategy and creation of sales tools
• Writing of case histories, email, press releases, product releases, new marketing materials
• Executed planning and coordination of over 40 trade shows per year
• Responsible for corporate communications and event planning

Washington, District Of Columbia, US

• Worked with clients to coordinate legislative priorities
• Researched relevant policy topics for small businesses including energy, procurement, technology, and healthcare
• Developed materials for clients including PowerPoints, policy priority papers, and blogs
• Coordinated meetings with Congressional members and staffers to lobby for Congressional support of client priorities
• Provided daily updates and insight to team and clients on Congressional activity
• Coordinated and designed materials for client presentations, legislative briefings and speeches

Canton, Ohio, US

• Developed and managed variety of databases including targeted service lines and advertising
• Designed materials for internal and external marketing and communications
• Tracked existing and researched future business development opportunities

Canton, Ohio, US

• Assisted with creating marketing campaigns, including tracking current advertising efforts and performing an analysis of spending
• Create variety of marketing and advertising materials including print advertisements, PowerPoint presentations, press releases, and wellness program documents
• Worked to improve communication at the organizational, community, and affiliate levels
• Strategic planning
• Performed market analysis

College Park, MD, US

• Managed Mount Union student tutors at local elementary school
• Tutored selected kindergarten students that needed additional one-on-one attention with reading and mathematics
• Held this position while playing varsity tennis at Mount Union College (4, 5, 6 singles, 2 & 3 doubles)

Akron, OH, US

• Gathered and analyzed research for major client performance
• Created and implemented online advertisements as well as search engine marketing and optimization programs
• Sought out new advertising opportunities for clients
• Worked with pro bono accounts which included co-planning a fundraising event at a major Akron venue
• Aided with press releases

Washington, District Of Columbia, US

• Attended Congressional hearings, meetings and tracked legislative priorities for the firm’s small business clients
• Coordinated and designed materials for client presentations, legislative briefings and speeches
• Assisted the president and director of government relations in daily business operations

Master Of Business Administration (M.B.A.)

Ba, Business Administration With A Concentration In Marketing, Minor In Accounting

Education record