As the leader of the Product Growth team at LiveRamp, I drive vertical expansion strategies across Travel & Hospitality, Healthcare, and Quick Service Restaurants (QSR). Directing a team of senior Product Managers, we are focused on identifying and delivering innovative capabilities that meet the unique needs of our customers, enabling them to maximize the value of data collaboration and media networks.• Driving a targeted 20% growth in Travel & Hospitality, building on a $14M ACV base with contracts secured across top U.S. travel companies• Pioneering "Travel Media Networks" to transform the industry and pitching to the largest travel brands in the world• Securing the first-ever "Casino Media Network" contract with Mohegan's digital gaming business, setting a new benchmark for innovation in the sector• Leading a high-performing team of Product Managers, developing strategic roadmaps for Healthcare and QSR verticals• Crafting actionable growth strategies grounded in TAM/SAM/SOM analysis, customer discovery, and competitive intelligence

Headed LiveRamp’s Data Foundation—the infrastructure powering the Data Collaboration platform. I hired and managed a team of highly skilled Product Managers to lead the implementation of a modern data platform, enabling secure, efficient, and scalable data collaboration.• Delivered a virtualized data layer (aka Data Fabric) to enable secure, real-time insights that powered our data collaboration products• Developed capabilities for data availability, discoverability, and execution, simplifying integration and accelerating delivery• Enabled key use cases, including activation and Clean Rooms, indirectly supporting $400M+ in annual revenue• Introduced solutions for secure, federated data access and anonymization• Managed and grew a team of 5 Product Managers, identifying and hiring top talent to drive innovationBy aligning Data Foundation capabilities with strategic goals, I helped transform LiveRamp’s platform into an industry leader, accelerating value delivery, and improving customer outcomes.

Led LiveRamp’s data infrastructure teams for audience management and segmentation, powering the company’s onboarding and activation solutions. This infrastructure, hosted on Google Cloud Platform (GCP), managed over 60,000 customer audiences delivering to 350+ media destinations. Key responsibilities included:• Reducing operational costs by $8M while enhancing system reliability and customer time to value• Directed a migration to a modern SQL architecture (SingleStore), replacing legacy file-based storage• Improved file processing efficiency by 10x, delivering significant cost savings and better performance• Ensuring seamless audience delivery to all destinations, regardless of data volume or frequencyWinner: 2024 Google Cloud Partner of the Year – Industry Solution: Technology (Retail)

Led the creation of Ellucian’s “Open SaaS Platform” vision and strategy. This work aimed to transform Ellucian’s product portfolio into SaaS-native capabilities integrated within the Experience product framework. Key responsibilities included:• Establishing a multi-year strategy to align with Ellucian's business objectives• Leading commercialization research and planning efforts• Developing the go-to-market strategy, business case, and core messaging• Engaging with Presidents, CIOs, and executive leaders to assess market demand and willingness to pay• Coordinating UX research, design, and engineering across multiple domain teamsThis effort resulted in the launch of a refreshed enterprise experience, providing an open and interoperable solution for Higher Education, featuring developer tools, business process automations, and new capabilities to support every campus domain.

Piloted the launch of Ellucian Experience - Ellucian's fastest growing product EVER. Experience is an innovative SaaS portal solution, providing users with a personalized dashboard of actionable and relevant content they need to be successful along their academic journey.Launched as a ‘Freemium’ to 2,000+ colleges across North America and LAC, I was directly responsible for the Go-to-Market strategy, business plan, and roadmap. Since the launch, Experience has achieved triple digit % revenue growth and gained over 100 'Premium' customers in the first 100 days of general availability. Day-to-day responsibilities included:• Crafting and executing OKRs that align with company business goals• Prioritizing new features and documenting requirements/acceptance criteria• Supporting several internationally distributed engineering teams • Utilizing Google Analytics and other tools to make data-informed decisions• Partnering with UX to collect consumer insights from actual end-users• Leading launch readiness activities with several cross-functional teamsWinner: 2021 Gold Stevie Award - 18th Annual International Business AwardsWinner: 2021 Higher Ed EdTech Deployment of the Year - EdTech Breakthrough AwardsWinner: 2022 Tech & Learning’s Awards of Excellence: Back to School

Spearheaded the development and launch of Ellucian Analytics, the company's first SaaS analytics and reporting solution powered by Tableau. This solution provides users with robust dashboards featuring both descriptive and predictive analytics through machine learning. Specific responsibilities included:• Guiding the product from the ‘Select’ phase to general availability, resulting in a tripling of top-line revenue and subscriptions within the first year.• Developing and prioritizing the product roadmap based on customer feedback, analytics, and business objectives, ensuring timely delivery of high-impact features.• Collaborating with cross-functional teams, including engineering, marketing, and sales, to define product vision and strategy, ensuring alignment with organizational goals.• Conducting competitive analysis and market research to inform product enhancements and identify new opportunities for growth.

• Gathered requirements and led Scrum ceremonies while collaborating with engineers to develop data visualizations for the Ellucian Analytics product.• Executed a public-facing product roadmap and provided domain expertise to globally distributed scrum teams.• Facilitated workshops and stakeholder meetings to gather feedback, surface requirements, and drive alignment between business needs and technical solutions.• Wrote and refined user stories that captured the needs of our customers and users.

• Managed over 20 successful implementations of Ellucian CRM Recruit, delivering technical, functional, and strategic consulting services to universities across North America.• Served as team mentor and lead consultant during Ellucian's transition from Microsoft Dynamics 2011 to version 2016, overseeing 40+ cloud migrations.• Developed educational coursework, virtual training materials, and standardized workflows to facilitate the migration process.• Conducted public training webinars, educating customers on core Microsoft Dynamics CRM functionality.

• Managed all administrative, technical, and operational functions for the Enrollment Division, overseeing application processing, prospect communications, and data collection for Undergraduate, Graduate, and International Admissions.• Acted as a strategic advisor to the Vice President of Enrollment, recommending and driving the adoption of new technologies.• Played a key role in the implementation of Microsoft Dynamics CRM by defining new business processes, improving operational efficiency, and contributing to Gannon’s enrollment goals.

• Provided technical support, direction, and training for the Office of Institutional Advancement, focusing on Raiser’s Edge management and charitable gift accounting.• Ensured compliance with IRS regulations for fundraising activities and balanced monthly records with the University's business office.• Monitored gift entry processes, maintained standard operating procedures, and generated key fundraising reports for Advancement leadership.• Coordinated mass mailings, including donation requests, receipts, and annual fund letters.