Responsible for balancing both the strategy and execution of the communications needs of a growing organization. Developing and executing an integrated strategic communications plan to advance VOW for Girls’ mission, revenue goals, and brand identity.Designing the organization’s communications framework and calendar, including platform campaigns and messaging pillars to rally the VOW for Girls community. Creating marketing and public relations strategy that creates meaningful relationships with targeted external audiences, including the media and key opinion leaders.Stewards the VOW for Girls brand, overseeing its evolution, positioning, and messaging. Serving as a communications thought partner to VOW’s leadership and board members, elevating the organization’s work through their thought partnership and visibility. Lead writer and editor for VOW communications and productsTaking ideas from concept to execution, overseeing the development of campaign strategy, materials, and messages, and balancing feedback from various stakeholders. Oversees development of all VOW marketing and communications materials, working closely with external design partners and others to create, update, and circulate materials to internal stakeholders and VOW partners. Guides the day-to-day activities of the communications department, including budgeting, planning and staff development.

Responsible for developing and implementing communications strategies —including social media, email marketing, and website— to highlight and promote BlinkNow's programs and values. Tasked with telling our organization’s story through various marketing efforts and advancing our mission by working with the BlinkNow team and other stakeholders to amplify and coordinate a consistent messaging strategy to all constituents of the organization. Oversees BlinkNow's public relations and communications efforts to ensure the right message is being broadcast to the world, and new audiences are continuously reached. ˖ Reporting directly to the Executive Director, manages organization-wide communications strategy, overseeing all internal and external communications. ˖ Guides senior leadership and manages a global team of eight to amplify a cohesive message to audiences across all platforms —205k social media, 85k annual website users, and 25k direct email outreach (Pardot).˖ Through strategic PR outreach, increased Advertising Value Equivalency by 350% to $26.9M in 2022. ˖ Increased individual fundraising by 27% during key giving moments, including Giving Tuesday and Year-End campaigns, through engaging multi-media marketing campaigns—digital, phone, and print. ˖ Implemented authentic-voices rebranding of marketing materials and organizational narrative, including full website redesign– launching Jan 2023.˖ Produced interactive virtual gala highlighting beneficiary stories and utilizing celebrity engagement to raise $600k and win Bronze Telly Award. ˖ Led team in launching external annual report, implemented disaster communications policy, and oversaw migration and website integration of improved online giving platform (FundraiseUp).

Campaign manager for strategic communications planning and implementation to empower volunteers, motivate donors, and educate lawmakers about the United Nations Foundation’s Shot@Life campaign—an initiative to raise awareness and resources to support global childhood vaccine programs.Managed team responsible for internal and external communication materials, grassroots fundraising, social media management, and coordination with global health partner organizations. Oversaw website overhaul, rebranding of communications materials, and international asset-gathering trips. Highlights:˖ Overhauled direct email strategy. Improving open rates from 7% to 25% on general emails and 40% for advocacy actions. ˖ Increased our fundraising outreach, including targeted outreach to lapsed donors. These efforts resulted in 20% of our end of year gifts in 2018.˖ Produced three campaign-impact videos utilizing beneficiary stories. The scope of this work included coordinating video production teams, traveling to beneficiary countries, and working with a celebrity advocate. Released in early May 2019, the videos have reached over 750k. ˖ Manages relationships with partner organizations and coordinated messaging around key moments, including Giving Tuesday and World Immunization Week. ˖ Rolled out an employee engagement program with a key partner, serving as the test model for a program that now includes six international NGOs. ˖ Launched our first domestic-outbreak response to take advantage of media coverage related to our work. ˖ Secured media and speaking opportunities for senior campaign leadership.

˖ Facilitated launch of next-generation leadership career-planning learning platform.˖ Planned comprehensive branding design, marketing plan, and visual media.

Works to optimize American Forests’ communications channels to grow a larger, more engaged social media audience thus increase awareness of American Forests’ work and important environmental issues. Responsible for managing, editing and contributing content to social media and other digital communications channels and for working to keep the organization’s messaging consistent. ˖ Developed engaging, brand-aligned marketing campaigns, including the organization's first video launch with 1m views.˖ Tracked engagement analytics for internal and external partners for data-driven planning.˖ Provided editing and design support on printed magazine.˖ Supported corporate partner relationships in cooperation with organizational goals.˖ Managed and implemented social media presence on various channels, including Facebook, Twitter, Instagram, Flickr, YouTube, and Google+. ˖ Created and implemented social media marketing campaigns related to our programmatic work that grows audiences.˖ Daily management of American Forests’ Facebook, Twitter, and Instagram channels, including monitoring all notifications and fan engagement. ˖ Wrote platform-tailored daily content to post on various social channels˖ Created graphics for social media sharing˖ Managed Facebook and Twitter advertisements and corresponding budget˖ Coordinated with internal departments regarding their social media needs˖ Wrote the social media quarterly update for corporate partners ˖ Contributed to blog with mission-aligned, engaging content

Co-Designed Girls Teach Us fundraising campaign. Matched annual giving totals for prior fiscal year during 8 week campaign, through new donor outreach. Responsible for social media plan, visual media design, and local event hosting. Devised advertising strategy. Tracked insights and compiled analytic review of campaign social media success. Work completed as practicum componant of M.A. in Sustainable Development. View social media work: www.facebook.com/girlsteachus

˖ Launched innovative lifestyle boutique retail model within non-traditional setting. ˖ Initial brand development, market analysis, resource management, and marketing plan.˖ Responsible for negotiating vendor contracts, direct sales, and customer support.

˖ Implemented educational programing for 64 students in 2nd and 4th grade. ˖ Curriculum development within English reading, writing, math, public speaking, and science. ˖ Increased English language skills by 80%.

˖ Multi-Cultural educational program design for financially disadvantaged youth within Bangkok. ˖ Capacity building design and project implementation centered on sustainable agriculture for Phayao Center, a residential home for adolescent victims of sexual trafficking. ˖ Increased capacity of livestock program 100%.

˖ Designed and launched boutique bakery. ˖ Maximized sales, ensured name brand recognition, developed product line. ˖ Managed publicity and press outreach, leading to feature on Season 17 of ABC’s The Bachelor

˖ Editor supporting students on written and oral assignments within a variety of disciplines. ˖ Facilitated and led campus-wide presentations. ˖ Established employee training protocol.

Liaised between various non-profit agencies to solicit and collect product donations. Traveled to disburse donations through children's service ministries within Russia. 2010