Milli Heiniemi Email & Phone Number

Porvoo Area, Finland

• Position continuum via Joint Venture with Viessmann Refrigeration Solutions• M&A and Epta CNE internal and external communications• Corporate rebranding project in Central North Europe region• Product rebranding project • Brand positioning within the refrigeration market and key target customer groups by developing marketing and communication activities via marketing automation

Uusimaa, Finland

• Building and strengthening the brand position within the refrigeration market and key target customer groups• Lead generation and marketing activities in multiple segments: Food Retail, Convenience, Food Service and Healthcare & Life science for Nordics and West Europe region• Strong focus on the product communication development• EuroShop ‘23 project lead • Viessmann Virtual World - 3D experience / project lead

Loviisa

• MAN Truck & Bus Finland marketing (for importer K-Auto Oy) // website development and webmaster// new model launches followed by European level delivery of designs and photography // outsourced full marketing service• L-Tech Sport brands - Rocktape entry Finland // Karhupesis // Dunlop• Incl. One year Marketing Designer service for K-Auto marketing automation for Audi, SEAT and Volkswagen

Porvoo Area, Finland

Dacia / Hyundai / Renault / Volvo

• Marketing strategy transition to full digital• New brand concept implementation to all locations • Crafted the visual identity for the website’s platform, establishing a pioneering presence in the car retail sector.

• Responsible for Out Of Home (HoReCa) ice cream category strategy, knowledge and awareness of market situation in convenience, ice-cream kiosks, petrol, Spice Ice, wholesales and events. • Close relationship together with customers and key accounts. Support and knowledge in terms of assortment analysis and recommendations, campaign planning and activities. • Promotions, negotiations, successful customer acquisitions with remarkable growth in sales. • Co-operation with marketing, sales and other stakeholders (refrigeration, supply, etc.)• Ingman website and intranet development project.

Visual design, website management, digital marketing budgeting, planning and implementation. Product development and visual design. Customer analysis, display advertising, newsletters, campaign follow-ups and reports, conversion development, event marketing.

Marketing budget negotiation, planning and implementation, european wide event coordinating, internal and external communications, web, intranet and mediabank development project management. Export team member. Distribution marketing activities responsibility plus areal retail marketing support for Norway, Sweden, Estonia, UK, Russia. Preparing of advertising and print material (brochures and catalogues). Launching of new Supermarket product family “Vision Collection”.

Campaign & media planning for all ice cream brands, contacts to advertising and media agencies. Graphics design and visual consultancy for new product launches (Totally and Herkku cones) and brands Kingis and Jättis. Launch and export in Baltic region and Tofu -brand in Sweden. Internet and Intranet administrator and system development.

Volkswagen Commercial Vehicles. Distribution marketing planning, budgeting and activities, three successfull product launches of new Transporter, Caddy and Crafter. Launch of service CarePort. Planning and coordinating of customer events in Germany and Finland, dealer network training and event coordinating (France, Germany, Spain, Finland). Advertising and media agency contacts, PR- and internal communication. Retail marketing activities support. Digital car configurator tool development. Market analysis, research analysis and registrations follow-up.

Master Of Business Administration, Business Information Technology

The Future’s innovative Digital Services: The Future of Digital Services Service Design Management Leading Strategic Renewal Information.

Bachelor Of Business Administration, Marketing

Basic Course Hoof Care, Horse Care, Hoof Care

Vocational Qualification In Horse Care And Management, Riding Instructor, Equestrian/Equine Studies

Grooms who have completed the vocational qualification in horse care and management work as independent employees or entrepreneurs.

Specialist Vocational Qualification In Horse Care And Management, Tallimestari/Head Groom

Qualification holders who have completed the Competence area in Managing Horse Stables Operations are able to take responsibility.

Vocational Qualification In Natural And Environmental Protection, Nature Instructor, Natural Resources And The Environment, Specialisation In Nature-Based Services

Qualification holders are able to operate sustainably and see to safety in their sector. Nature Guides who have completed the competence.