Milli Heiniemi Email and Phone Number
With over two decades of strategic marketing experience, I've developed and led transformative initiatives across the FMCG, automotive, and refrigeration industries. As a Senior Marketing Leader, my career is marked by a passion for leading projects that enhance brand visibility and foster enduring customer relationships.I am driven by a commitment to excellence and a desire to leverage my MBA in Business Information Technology to bring data-driven innovation to marketing strategies.➡️ What I am about20+ 𝐘𝐞𝐚𝐫𝐬 𝐨𝐟 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Proven track record in leading complex marketing projects from concept to execution.𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐁𝐫𝐚𝐧𝐝 𝐑𝐞𝐯𝐢𝐭𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Expertise in rejuvenating brands to achieve market expansion and enhanced customer engagement.𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐚𝐥 𝐀𝐜𝐮𝐦𝐞𝐧: Strong foundation in business analytics, crucial for effective decision-making and strategy development.
Epta Central North Europe
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Marketing Communications ManagerEpta Central North Europe Feb 2024 - PresentPorvoo Area, Finland• Position continuum via Joint Venture with Viessmann Refrigeration Solutions• M&A and Epta CNE internal and external communications• Corporate rebranding project in Central North Europe region• Product rebranding project • Brand positioning within the refrigeration market and key target customer groups by developing marketing and communication activities via marketing automation
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Marketing Manager West Europe RegionViessmann Refrigeration Solutions Jan 2019 - Feb 2024Uusimaa, Finland• Building and strengthening the brand position within the refrigeration market and key target customer groups• Lead generation and marketing activities in multiple segments: Food Retail, Convenience, Food Service and Healthcare & Life science for Nordics and West Europe region• Strong focus on the product communication development• EuroShop ‘23 project lead • Viessmann Virtual World - 3D experience / project lead
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ManagerHipico Nov 2013 - Feb 2019Loviisa• MAN Truck & Bus Finland marketing (for importer K-Auto Oy) // website development and webmaster// new model launches followed by European level delivery of designs and photography // outsourced full marketing service• L-Tech Sport brands - Rocktape entry Finland // Karhupesis // Dunlop• Incl. One year Marketing Designer service for K-Auto marketing automation for Audi, SEAT and Volkswagen
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Automyyjä - Vehicle SalesAutosalpa Oy Mar 2018 - Sep 2018Porvoo Area, FinlandDacia / Hyundai / Renault / Volvo -
Marketing ManagerKamux Oy Apr 2013 - Nov 2013• Marketing strategy transition to full digital• New brand concept implementation to all locations • Crafted the visual identity for the website’s platform, establishing a pioneering presence in the car retail sector.
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Category Manager Ice Cream (Out Of Home )Unilever Jun 2010 - Apr 2013• Responsible for Out Of Home (HoReCa) ice cream category strategy, knowledge and awareness of market situation in convenience, ice-cream kiosks, petrol, Spice Ice, wholesales and events. • Close relationship together with customers and key accounts. Support and knowledge in terms of assortment analysis and recommendations, campaign planning and activities. • Promotions, negotiations, successful customer acquisitions with remarkable growth in sales. • Co-operation with marketing, sales and other stakeholders (refrigeration, supply, etc.)• Ingman website and intranet development project. -
Marketing Designer Petenkoiratarvike.ComP. Mäkipeura Oy Sep 2009 - May 2010Visual design, website management, digital marketing budgeting, planning and implementation. Product development and visual design. Customer analysis, display advertising, newsletters, campaign follow-ups and reports, conversion development, event marketing.
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Marketing CoordinatorNorpe Dec 2007 - Jun 2009Marketing budget negotiation, planning and implementation, european wide event coordinating, internal and external communications, web, intranet and mediabank development project management. Export team member. Distribution marketing activities responsibility plus areal retail marketing support for Norway, Sweden, Estonia, UK, Russia. Preparing of advertising and print material (brochures and catalogues). Launching of new Supermarket product family “Vision Collection”.
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Marketing Assistant 🍦Ingman Ice Cream Oy Ab Mar 2007 - Dec 2007Campaign & media planning for all ice cream brands, contacts to advertising and media agencies. Graphics design and visual consultancy for new product launches (Totally and Herkku cones) and brands Kingis and Jättis. Launch and export in Baltic region and Tofu -brand in Sweden. Internet and Intranet administrator and system development.
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Marketing Coordinator Volkswagen Commercial VehiclesVv-Auto Group Oy May 2001 - Jun 2006Volkswagen Commercial Vehicles. Distribution marketing planning, budgeting and activities, three successfull product launches of new Transporter, Caddy and Crafter. Launch of service CarePort. Planning and coordinating of customer events in Germany and Finland, dealer network training and event coordinating (France, Germany, Spain, Finland). Advertising and media agency contacts, PR- and internal communication. Retail marketing activities support. Digital car configurator tool development. Market analysis, research analysis and registrations follow-up. -
Project Assistant, Subproject ManagerNsn - Nokia Solutions And Networks Mar 1999 - May 2001 -
Marketing Secretary 🔨Starkki Oy Ab May 1997 - Dec 1999
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Store ManagerSuomen Olohuone Oy Aug 1996 - May 1997
Milli Heiniemi Education Details
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Business Information Technology -
Porvoo Commercial CollegeMarketing -
Horse Care, Hoof Care -
Keski-Pohjanmaan Koulutusyhtymä KpeduEquestrian/Equine Studies
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Ylä-Savon AmmattioppilaitosSpecialist Vocational Qualification In Horse Care And Management, Tallimestari/Head Groom
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Kainuu Vocational CollegeNatural Resources And The Environment, Specialisation In Nature-Based Services
Frequently Asked Questions about Milli Heiniemi
What company does Milli Heiniemi work for?
Milli Heiniemi works for Epta Central North Europe
What is Milli Heiniemi's role at the current company?
Milli Heiniemi's current role is Senior Marketing Leader | 20+ Yrs in Refrigeration, FMCG & Auto | Expert in Strategic Brand renewal & Service Design.
What schools did Milli Heiniemi attend?
Milli Heiniemi attended Laurea University Of Applied Sciences, Porvoo Commercial College, Koulutuskeskus Salpaus, Keski-Pohjanmaan Koulutusyhtymä Kpedu, Ylä-Savon Ammattioppilaitos, Kainuu Vocational College.
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