Millicent Skiles Email & Phone Number

California, United States

I specialize in content management and strategy, developing brand voice and content for startups, small businesses, nonprofits and research organizations. As a generalist with published work, my expertise spans health, mental health, wellness, education and social issues.With a focus on editorial management, I implement efficient systems and processes that streamline workflows and ensure consistent, high-quality output. As an experienced editor, I help other writers refine their voice and build trust with their audience.In short, I'm good at collaborating with people to align on goals and meet deadlines.

I led the strategic direction for a startup B2B digital publication focused on the arboriculture industry, one of the nation’s most hazardous fields. By creating a sustainable, long-term content strategy, I increased content output by 40%, improved email open rates by 40% and expanded platform engagement by 25%, all within two issues.To achieve these results, I implemented streamlined processes and built a team of freelance writers to cover key topics such as safety, equipment and business development. I also introduced a fair contract process for freelancers, ensuring positive working relationships. Upon my exit, I had identified and trained my successor and developed one of our writers into a promising associate editor.In collaboration with the publisher, I worked cross-functionally with design, advertising and events teams. I also represented the publication at its hosted industry conventions, cultivating relationships with thought leaders and expanding the publication’s influence.

Sacramento, California, Us

I developed and executed comprehensive internal and external communications strategies for a fast-growing behavioral health care startup, supporting its expansion to 100 offices across seven states.As part of a small but highly effective marketing and communications team, I revitalized the organization’s brand identity and collaborated regularly with thought leaders and legal compliance teams. My efforts helped drive a 54% share of voice by producing patient-facing content, including blogs, white papers and crisis communications materials, as well as reputation management strategies.To improve SEO performance, I audited and optimized website content, enhancing search visibility and engagement. I also authored a 50-page content style guide that included DEI language , developed a centralized content calendar to streamline workflow and led a small team of writers to ensure consistent, high-quality content delivery.

During this period, I took time to raise my family while remaining active in my community and pursuing personal development through volunteer work and education.Tam High Foundation, Mill Valley, CADirected communications strategy and developed brand voice for this nonprofit fundraising organization. Created and managed email newsletters, direct-appeal donor communications, and tracked data and analytics to optimize donor engagement and fundraising outcomes.UC Marin Master GardenerCompleted an 18-week horticulture training program and became part of the pruning guild. Volunteered in gardens across Marin County, providing research-based knowledge of sustainable gardening practices to local communities.Girl Scouts of the USAServed as troop leader for two elementary-aged Girl Scout troops. Organized and led events, trips and skill-building activities, including camping, orienteering, fire safety, etiquette and community service.

Campbell, Ca, Us

I led content strategy for this award-winning syndicated magazine, serving parents in the San Francisco Bay Area. In addition to managing the monthly magazine, I drove editorial planning for eight annual ancillary issues.My responsibilities included researching story ideas, interviewing subject matter experts and writing engaging articles on topics such as parenting tips, family activities, education, mental health and wellness. I tailored content for parents of infants, children and teenagers, ensuring it resonated with the diverse needs of our readership.I coordinated photographers, writers and designers, managing content calendars and production schedules to ensure seamless publication. Working closely with a team of editors, I fostered a collaborative and creative environment while consistently meeting deadlines and maintaining high editorial standards.

San Francisco, Ca, Us

I led content strategy for a B2B legal publication with 1.58 million monthly visitors, a print circulation of 400,000 and content syndicated in 20 publications nationwide. In addition to writing feature articles, I copy edited daily pieces on legal issues, industry trends and law firm business practices.I managed a team of writers, photographers and designers, overseeing daily production schedules and ensuring all content aligned with the publication's editorial vision. Through my leadership, I maintained high-quality output and met tight deadlines in a fast-paced legal media environment.

San Francisco, California, Us

I began my career as a scrappy beat reporter for a daily metropolitan newspaper, with a circulation of 284,000. I covered key departments in city hall, including the board of supervisors, planning, education and elections. My reporting provided in-depth coverage on city governance and policy development.As associate editor, I managed a team of staff reporters, overseeing content strategy, layout and production processes to ensure smooth workflow and adherence to multiple daily deadlines. I enforced high editorial standards while maintaining a collaborative and efficient newsroom environment.