Millie Carter work email
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I’m an engineer by training, a story-teller at heart, and a problem solver by nature. Early on in my career, I decided to take my system and process-based approach to problem solving and apply it to telling brand stories and marketing consumer products at scale. That has translated into my becoming a growth driver who understands the interconnectivity of each function’s work and uses those insights to help deliver customer-centric products and experiences. I’m passionate about solving customer problems, delivering great customer experiences, building high-performing teams, and delivering business growth. My experience spans product innovation, customer acquisition, customer lifecycle management, go-to-market, and customer experience management. I believe in working collaboratively with internal and external partners and taking a customer-first approach. I enjoy building teams and mentoring team members across the organization. Most of all, I love developing customer-centric products and commercialization strategies that deliver top-line growth.
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Chief Marketing OfficerC2 EducationChicago, Il, Us -
Vp MarketingGalileo Learning Nov 2022 - PresentOakland, Ca, UsGalileo's mission is to develop innovators who envision and create a better world. Since 2002, more than 225,000 kids have created, designed, played and laughed at Galileo's summer and after school programs nationwide, including over 26,000 scholarship recipients. More than 10,000 educators have been trained in the Galileo Innovation Approach. Galileo is a Real Leaders' Top Impact Company, a Bay Area Best Places to Work and one of Forbes' Best Small Companies. -
Independent ConsultantSelf-Employed Mar 2022 - PresentDigital and marketing consulting work focused on helping consumer goods and service-oriented businesses grow. Specializing in consumer and brand strategy, product marketing, B2B marketing, digital strategy, digital transformation, and multi-site/roll up marketing. Advisor to start-ups, agencies, and C-level leaders.
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MemberChief Feb 2021 - PresentNew York, Ny, Us -
Vice President MarketingGreat Lakes Dental Partners Aug 2020 - Mar 2022Chicago, Illinois, UsI led the marketing function at Great Lakes Dental Partners, a Shore Capital Partners portfolio company by driving all acquisition, retention, and call center operations for our affiliated practices. My team supported all paid, owned, and local marketing channels. I also supported all marketing onboarding for new affiliated offices. -
Director, Direct Digital Channel StrategyHyatt Hotels Corporation Apr 2019 - Jun 2020Chicago, Il, UsI was charged with developing and proving the ROI of a pay-to-play marketing shared services model by driving direct channel growth. I lead a cross-functional team in developing the business case and design for pilot program. I then received the go ahead to implement the program and hired a team of eight and received approval to expand the program to double its size within the first nine months. Hotels that participated in the program showed a significant increase in direct channel contribution. I recruited, hired, managed, and evaluated a team of eight.Directing customer acquisition is a key part of the digital transformation efforts at Hyatt and I contributed to Hyatt’s three-year roadmap, stakeholder management, and change management efforts. I regularly presented to internal and external stakeholders including regional VPs and hotel owners. -
Senior Brand ManagerHyatt Hotels Corporation Oct 2016 - Mar 2019Chicago, Il, UsI stewarded the Hyatt Place and Hyatt House brands by delivering experiences, initiatives, and integrated marketing campaigns to grow the brands’ top line. I worked with a cross-functional team to enhance the Hyatt Place P&L (as seen by a hotel owner) and make it more attractive to develop vs. its competitors by growing loyalty program member contribution and driving direct channel sales growth. I managed one direct report and five cross-functional team members.
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Senior ManagerWalgreens Boots Alliance Jan 2016 - Oct 2016Deerfield, Il, UsI developed the business case and strategy for the "Fill-In" trip mission – helping shoppers think of Walgreens for the small fill-in trip for essentials between their large trips to the grocery store – growing both numbers of trips and basket size. I designed test-and-learn hypotheses and KPIs for go/no-go scaling and managed and developed a team of three direct reports. -
Senior Associate Marketing Manager - Yoplait New VenturesGeneral Mills Jul 2015 - Dec 2015Minneapolis, Minnesota, UsAs Senior Associate Marketing Manager, I managed P&L by setting volume, profit, and market share expectations while taking on increasing levels of responsibility. I also led cross-functional teams to develop and execute marketing plan strategies including advertising, packaging, and promotions. I coached and mentored junior team members.Notably, I delivered two lead ideas for tip-of-the-spear innovation in the non-dairy milk and digestive health spaces, which represented incremental sales to the Yoplait business. My work included consumer research, agile prototype development, product-brand fit, and channel fit assessments. I then developed a go-to-market strategy for an emergent launch model focusing on specific markets before pursuing a countrywide launch in a collaborative effort with a sales counterpart. -
Senior Associate Marketing Manager - Yogurt Platform FoodserviceGeneral Mills Jun 2014 - Jun 2015Minneapolis, Minnesota, UsAs the Senior Associate Marketing Manager, I managed the P&L for the entire yogurt business in the Foodservice division including new product innovation, channel presence, and improvement in service levels. I also launched four new products in one year, two on accelerated timelines, which addressed product portfolio gaps.
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Associate Marketing Manager - Pillsbury Grands! BiscuitsGeneral Mills Jul 2013 - Jun 2014Minneapolis, Minnesota, UsAs the Associate Marketing Manager, I managed the Grands! and Grands! Jr. P&L performance including forecasting, campaign development, and brand strategy. I worked with a cross-functional team to right size the on-shelf SKU count for Grands! Jr. and increase distribution for the business.
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Mba Marketing InternPhilips Healthcare Jun 2012 - Aug 2012Amsterdam, Noord-Holland, NlAs an MBA Marketing Intern, I formulated new market segmentation and target customer segments for Cardiology Informatics business aiming to deliver 40% growth over five years. I then presented recommendation to senior leadership. -
ConsultantDeloitte Consulting Jul 2007 - Aug 2011Worldwide, OoAs a Consultant at Deloitte, I conducted strategic and operational client work in retail, consumer goods, and public sector. I generated recommendations based on market analysis and best practices, and presented results to client senior management. I was hired as an Analyst and promoted to Consultant in 2009 and was the only Chicago analyst to receive sponsorship to work abroad in 2008.2008 - 2011: London, United Kingdom2007 - 2008: Chicago, IL
Millie Carter Skills
Millie Carter Education Details
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Harvard Business SchoolStrategy -
Northwestern UniversityIndustrial Engineering And Management Sciences
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Columbia Business SchoolDigital Strategies For Business: Leading The Next-Generation Enterprise
Frequently Asked Questions about Millie Carter
What company does Millie Carter work for?
Millie Carter works for C2 Education
What is Millie Carter's role at the current company?
Millie Carter's current role is Chief Marketing Officer.
What is Millie Carter's email address?
Millie Carter's email address is mi****@****ail.com
What is Millie Carter's direct phone number?
Millie Carter's direct phone number is +161767*****
What schools did Millie Carter attend?
Millie Carter attended Harvard Business School, Northwestern University, Columbia Business School.
What skills is Millie Carter known for?
Millie Carter has skills like Product Marketing, Marketing Management, Business Transformation, Business Analysis, Competitive Analysis, Strategy, Management Consulting, Customer Segmentation Strategy, Product Innovation, Business Planning, Marketing, Cross Functional Team Leadership.
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