Millie Dyson Email & Phone Number

London, England, United Kingdom

As the Brand & Creative Director, I was responsible for developing and executing the company’s brand identity and creative campaigns, ensuring that efforts aligned with business goals and resonated with the target audience. Solely responsible for the creative vision and direction of projects, campaigns, and brand communications, I developed and delivered innovative concepts and compelling narratives across various platforms, such as advertising, social media, and video production. Serving on the board of directors, I contributed to high-level decision-making and strategic planning, enriching my understanding of business dynamics and allowing me to align creative initiatives with organisational goals

London, England, United Kingdom

Responsible for setting and delivering the overall marketing vision, defining brand positioning, and ensuring alignment between marketing efforts and business objectives. Conception and development of digital marketing, advertising, public relations, events, and product marketing efforts, while analysing market trends and audience insight.Additionally, I managed budgets and evaluated campaign effectiveness, using data-driven insights to optimise performance. By fostering innovative thinking and leading a team of marketing professionals, I enhanced brand visibility, customer loyalty, and overall business success.

London, United Kingdom

Responsible for building and maintaining a strong brand identity - dictating how the brand should be perceived across various channels and platforms.Lead on concepting, implementation, and measurement of all marketing initiatives, including advertising, social media, events, public relations activities, and both internal and external communications. As well as managing relationships with clients and stakeholders, key responsibilities included crafting compelling messaging, developing integrated marketing campaigns, overseeing digital marketing efforts, managing crisis communications, and ensuring consistent brand representation across all channels. Continuously refined strategies to drive brand awareness, engagement, and business growth. Creator of Bridging Trends – a quarterly infographic that tracks trends in short-term bridging finance lending in the UK.

Watford, United Kingdom

Spearheaded the marketing efforts for the newly set up B2B department and developed and implemented comprehensive marketing strategies to promote the brand's presence and services to UK finance intermediaries. In this role, I produced various marketing materials, including digital content, adverts, brochures, and press releases, while ensuring that all communications aligned with the brand's messaging and objectives. I also managed relationships with external parties, such as mortgage networks, media outlets, and partners, to increase brand visibility.

London, United Kingdom

Responsible for developing and executing strategic communication plans that enhanced the brand’s presence across social media platforms – including crafting engaging content that resonated with target audiences, managing social media channels to foster community engagement, drafting newsletters, and analysing performance metrics.I also shaped public relations efforts, managing crisis communications and built strong relationships with media outlets.

Hertfordshire

I developed and executed integrated marketing and public relations strategies that enhanced the brand's visibility and reputation in the marketplace. By developing compelling messaging that resonated with the target audiences, managing media relations, and creating strategic campaigns to promote products and services, I steered customer engagement, brand loyalty, and positive public sentiment.Creator of the Secured Loan Index – a tool that tracks secured lending activity in the UK.

Responsible for overseeing and curating financial news content - editing articles, reports, and other financial content produced by journalists and contributors.