Leading the team and cultivating a culture of collaboration, innovation, and accountability.Making high-impact decisions that shape the company’s direction and priorities.Working closely with stakeholders to ensure sustainability and growth.Staying ahead of industry trends and guide the development of innovative solutions.

Cultivating strategic partnerships with high-performing affiliates.Optimising affiliate performance using data-driven insights.Ensuring affiliate compliance with program policies and industry regulations, mitigating risks and maintaining brand integrity throughout partnerships.Collaborating with cross-functional teams to align affiliate strategies with business goals, resulting in cohesive campaigns and improved customer experiences.

In my role as a Sales Excellence expert, I act as the crucial link between marketing and sales teams, guiding leads through the sales funnel.Some of my key roles are:- Assessing and qualifying leads to ensure alignment with ICP.- Establishing contact with potential customers and organising meetings with the sales team.- Cultivating relationships with prospects by employing insightful questioning techniques to uncover needs and assess interest for a smooth hand-off to the sales team.- Delivering product information tailored to identified needs, blending marketing insights and sales acumen.- Collaborating closely with Marketing, offering feedback to enhance targeting and messaging strategies as a bridge between the two teams.- Maintaining updated CRM information.- Identify upsell opportunities through building relationships with clients.- Turning marketing-generated interest to potential sales opportunities.- Implementing diverse touchpoints in the customer journey.

- Conducting market research to understand customer needs, preferences, and trends in the financial industry.- Working closely with sales teams to align marketing efforts with sales objectives, providing them with the necessary tools and materials.- Developing and implementing marketing strategies to promote banking products and services, such as savings accounts, loans, credit cards, and investment products.- Planning and executing marketing campaigns to reach target audiences and generate leads. This could include online and offline channels, such as social media, email marketing, events, and traditional advertising.- Managing and enhancing the bank's brand image by ensuring consistency in messaging and visual elements across various communication channels.- Utilizing digital marketing channels to enhance the bank's online presence, including website management, search engine optimization (SEO), and social media marketing.- Developing and maintaining customer engagement programs to enhance loyalty and satisfaction.

As head of marketing, I worked on :Digital Presence Enhancement: Through effective digital marketing campaigns and social media management, I boosted the hotel's digital presence, which saw the hotel's Instagram page grow from 600 followers to 17,500 which translated in sales of up to 300 bookings monthly directly from the page.Increased Brand Visibility: I successfully implemented marketing strategies that significantly increased the hotel's brand visibility in the target market.Revenue Growth: My strategic initiatives and promotions contributed to an increase in revenue and bookings growing significantly each month.Data-Driven Decision Making: Utilized analytics and data-driven insights to refine marketing strategies, ensuring that resources were allocated effectively for maximum impact.Customer Engagement: Implemented customer engagement initiatives, such as loyalty programs and interactive campaigns, fostering a stronger connection between the hotel and its guests.Positive Reputation Management: Successfully managed the hotel's online reputation, ensuring positive reviews and addressing any negative feedback promptly to maintain a favorable image.Partnership Development: Established valuable partnerships with local businesses and travel agencies to drive collaborative marketing efforts and enhance the hotel's overall market position.Innovative Promotions: Introduced creative promotional campaigns that set the hotel apart from competitors, attracting new customers and retaining existing ones.Event Marketing: Leveraged events and special promotions to attract a diverse clientele, creating memorable experiences that contributed to the hotel's overall success.Team Leadership: Provided effective leadership to my marketing team, fostering a collaborative and innovative environment that encouraged creativity and excellence in execution.

I cofounded an events company with 2 other people that focused on working with event organizers to put together concerts, festivals and corporate events. Over 3 years and numerous events we had more than 20,000 ticket sales and partnered with more than 50 corporate sponsors.

I curated and created video content for a campaign dubbed ‘Discover Raub’ ran byDiscover Malaysia which is under the Ministry of tourism, Malaysia.