Millie Park Email & Phone Number

Boston, MA, US

Helping companies who do meaningful work do more.My clients are making positive impacts in the world: MSPCA-Angell, Boston Public Schools, Selux Diagnostics, Isenberg School of Management, Lazy River Products.

Los Angeles, California, US

Acquisition, brand and marketing integration and rebrand, product marketing, positioning and content for FORM.com.Worked with PE and Corporate teams across LA, Denver, Chicago, Tel Aviv and Kiev.

Product definition and positioning.

Barcelona, Catalonia, ES

Geographical expansion planning and execution, and patient acquisition.

Boston, Massachusetts, US

Marketing plan development.

Allston, Massachusetts, US

• Recruited to introduce data-driven marketing rigor and evolve the business to a fresh brand. Formerly Paint Nite and Plant Nite. Reported to CMO.
• Responsible for driving up to 40% of revenue through ticket sales for public and private events. My channels drove 10+% YOY improvement, far above rest of the business.
• Saved $250K annually by implementing a new Email Service Provider (ESP) and retiring poor performing partnerships and technologies, while improving marketing capabilities and reach.
• Led team responsible for customer facing communication efforts via email, social, and local marketing. Created and owned the marketing calendar and all campaigns, contests, communications, and activations within.
• Rebranded Paint Nite and Plant Nite under one Yaymaker brand. Responsible for merging marketing platforms and technologies, identifying new site features, and informing worldwide customer base.
• Owned onsite merchandising and new product marketing.

Boston, MA, US

• Charged with bringing executive-level marketing expertise into defining our value proposition, products, and client deliverables.
• Designed marketing strategy for our flagship account, grew project revenue upwards of 300%.
• Developed positioning for Perfect Pixel, a 2017 MITX winner for Customer Experience Award – Omnichannel.
• Created The Marketer Roundtable - a quarterly conference and networking event fostering discussion around innovations in marketing, while showcasing Customer Portfolios’ capabilities to clients and prospects.

Boston, Massachusetts, US

Drove revenue and loyalty by transforming Zipcar from basic broadcast marketing into a multi-channel data & technology- driven personalization engine. * Restructured a team of 11 marketers and analysts to move beyond the status quo, improving marketing ROI and throughput, while significantly improving employee satisfaction.* Introduced first CRM marketing.

Boston, MA, US

Consulted to CMO and VP of Marketing to define member activation and retention-based marketing strategies and implement such programs. Renegotiated vendor contracts, significantly reducing annual spend.

Boston, MA, US

Led the personalization business unit and helped incubate ChoiceStream's adtech business unit. * Owned P&L for personalization & recommendations business unit, including Sales & Marketing, Account Management, Client Services, Analytics and Product Management functions.* Turned around negative margins to a 25% contribution margin.* Increased sales pipeline.

Charlotte, North Carolina, US

• Drove $1.3MM+ annually in new business from existing accounts by recommending leading strategies to marketing and technology executives. Account revenue growth contributed to acquisition value.
• Clients included Fidelity, EMC, Leading Hotels of the World, US Tennis Association (USTA) and Road Scholar.* Highest-producing Account Developer.

Burlington, MA, US

• Increased account value and book of business at e-Dialog from $700K to over $6MM run-rate while delivering margins above target. Contributions to intellectual capital and account revenue growth poised company for.
• Scaled from managing 1 to 12 client services team members with no major client or employee attrition. Highest performing Account Director as tracked by internal metrics.
• Created the Relevance TrajectoryTM methodology for defining, benchmarking and improving relevance in email.
• Led Sports & Entertainment, Retail and eCommerce verticals.

Mba, Finance, Marketing

Ba, Cognitive Science