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@zipcar.com
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4 phones found area 617 and 866
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LinkedIn matched
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Millie Park is listed as Strategic Marketing Consultant at Forge Worldwide, based in Boston, Massachusetts, United States. AeroLeads shows a work email signal at zipcar.com, phone signal with area code 617, 866, and a matched LinkedIn profile for Millie Park.
Millie Park previously worked as Consultant & Brand Director at Forge Worldwide and Consultant at Diversis Capital. Millie Park holds Mba, Finance, Marketing from The University Of Chicago Booth School Of Business.
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AeroLeads found 1 current-domain work email signal for Millie Park. Compare company email patterns before reaching out.
Marketing Strategy & Planning – Campaign Management, Personalization, Email, Digital, Social Media, Events - Martech Selection and Implementation – P&L Management – Team Building & Career Development Storytelling – Public Speaking • Experienced data-driven marketer with progressive responsibilities managing broad-reaching and hyper-targeted customer and account-facing programs.• Proven track record of achieving results by implementing and using marketing technology to understand customer behavior and drive engagement from acquisition through retention.• Recognized for creating a performance-driven environment while fostering high employee satisfaction.
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Boston, Ma, Us
Helping companies who do meaningful work do more.My clients are making positive impacts in the world: MSPCA-Angell, Boston Public Schools, Selux Diagnostics, Isenberg School of Management, Lazy River Products.
Los Angeles, California, Us
Acquisition, brand and marketing integration and rebrand, product marketing, positioning and content for FORM.com.Worked with PE and Corporate teams across LA, Denver, Chicago, Tel Aviv and Kiev.
Product definition and positioning.
Barcelona, Catalonia, Es
Geographical expansion planning and execution, and patient acquisition.
Allston, Massachusetts, Us
Recruited to introduce data-driven marketing rigor and evolve the business to a fresh brand. Formerly Paint Nite and Plant Nite. Reported to CMO.• Responsible for driving up to 40% of revenue through ticket sales for public and private events. My channels drove 10+% YOY improvement, far above rest of the business.• Saved $250K annually by implementing a new Email Service Provider (ESP) and retiring poor performing partnerships and technologies, while improving marketing capabilities and reach.• Led team responsible for customer facing communication efforts via email, social, and local marketing. Created and owned the marketing calendar and all campaigns, contests, communications, and activations within.• Rebranded Paint Nite and Plant Nite under one Yaymaker brand. Responsible for merging marketing platforms and technologies, identifying new site features, and informing worldwide customer base.• Owned onsite merchandising and new product marketing.
Boston, Ma, Us
Charged with bringing executive-level marketing expertise into defining our value proposition, products, and client deliverables.• Designed marketing strategy for our flagship account, grew project revenue upwards of 300%.• Developed positioning for Perfect Pixel, a 2017 MITX winner for Customer Experience Award – Omnichannel.• Created The Marketer Roundtable - a quarterly conference and networking event fostering discussion around innovations in marketing, while showcasing Customer Portfolios’ capabilities to clients and prospects.
Boston, Massachusetts, Us
Drove revenue and loyalty by transforming Zipcar from basic broadcast marketing into a multi-channel data & technology- driven personalization engine. * Restructured a team of 11 marketers and analysts to move beyond the status quo, improving marketing ROI and throughput, while significantly improving employee satisfaction.* Introduced first CRM marketing database, customer segmentation model, and marketing automations based on behavioral analysis.* Implemented first campaigns across display, mobile, native and paid social.* Worked through evaluations, negotiations and contracts for technology vendors including email services provider (ESP), CRM database, programmatic platform, and social media management.* Spearheaded member and non-member quantitative and qualitative analysis including founding the Annual North America Member Roundtable.* Owned brand campaigns and pricing promotions across North America.* Reported directly to EVP/CMO.
Boston, Ma, Us
Consulted to CMO and VP of Marketing to define member activation and retention-based marketing strategies and implement such programs. Renegotiated vendor contracts, significantly reducing annual spend.
Boston, Ma, Us
Led the personalization business unit and helped incubate ChoiceStream's adtech business unit. * Owned P&L for personalization & recommendations business unit, including Sales & Marketing, Account Management, Client Services, Analytics and Product Management functions.* Turned around negative margins to a 25% contribution margin.* Increased sales pipeline six-fold and improved conversion across all funnel stages.* Partnered with C- and VP-level international marketing clients to drive omni-channel personalization strategies within retail and media companies like Zappos, AT&T, Neiman Marcus, Tesco, Viacom and LiveNation/Ticketmaster.* Initially hired to establish an account management organization and capabilities to improve customer success and contract renewal. Promoted twice.
Charlotte, North Carolina, Us
Drove $1.3MM+ annually in new business from existing accounts by recommending leading strategies to marketing and technology executives. Account revenue growth contributed to acquisition value.• Clients included Fidelity, EMC, Leading Hotels of the World, US Tennis Association (USTA) and Road Scholar.* Highest-producing Account Developer.
Burlington, Ma, Us
Increased account value and book of business at e-Dialog from $700K to over $6MM run-rate while delivering margins above target. Contributions to intellectual capital and account revenue growth poised company for acquisition.• Scaled from managing 1 to 12 client services team members with no major client or employee attrition. Highest performing Account Director as tracked by internal metrics.• Created the Relevance TrajectoryTM methodology for defining, benchmarking and improving relevance in email.• Led Sports & Entertainment, Retail and eCommerce verticals.
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Millie Park works for Forge Worldwide.
Millie Park is listed as Strategic Marketing Consultant at Forge Worldwide.
AeroLeads has found 1 work email signal at @zipcar.com for Millie Park at Forge Worldwide.
AeroLeads has found 4 phone signal(s) with area code 617, 866 for Millie Park at Forge Worldwide.
Millie Park is based in Boston, Massachusetts, United States while working with Forge Worldwide.
Millie Park has worked for Forge Worldwide, Diversis Capital, Viewn, Uniform Teeth, and Sameway.
You can use AeroLeads to view verified contact signals for Millie Park at Forge Worldwide, including work email, phone, and LinkedIn data when available.
Millie Park holds Mba, Finance, Marketing from The University Of Chicago Booth School Of Business.
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