Millie Woo Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, Ca, Us

• Plan and lead marketing campaigns and events from budgeting to post-campaign performance review • Conduct market research on current and new product/ packaging concepts and provide feedback for future campaign development as well as new product innovation • Revamp social media marketing strategy to grow brand awareness and overall engagement• Champion inbound marketing strategies (replacing traditional outbound methods) to create brand awareness and attract more buyers• Acquire new mainstream customers including Costco, Walmart.com, Jet.com, and 7-Eleven.

- Manage social marketing and SEO/ SEM efforts for small businesses and individual sellers from various ecommerce platforms such as Amazon, Ebay, Shopify or Etsy.- Create and update product listings, e-blasts, banners, landing pages, web promotions and copy write product descriptions or blogging content.- Develop and optimize product descriptions and keyword research- Other tasks included analyzing ecommerce sales data, consumer behavior and traffic rate to grow business as well as making recommendations for improvement.

-Sustained daily sales activities including securing leads and follow up and liaised between internal teams and assigned key accounts such as Kmart, Walmart, Target, Big Lots, Kroger, Albertson’s, ToysRus and licensers such as Disney, Warner’s Brothers and Sanrio. - Assisted in developing sales and marketing materials, business plans, and performed presentations to new and existing customers as well as licensors - Represented the company at various meetings, exhibitions, events, industrial conferences, and trade shows. - Analyzed sales data to review sales performance and understand the effectiveness of each product line, pricing, and promotion - Worked closely with creative team to develop marketing strategies and new design concepts to execute brand vision and grow market share and sales

Us

- Managed a 5 million sales optical media product line's full life cycle from purchasing, inventory management, product positioning and launch, SEO marketing, pricing, to monitoring promotional campaign performance. - Negotiated product pricing, contract changes, and set priorities to align product goals with company's sales goals and market plans- Executed purchase orders and optimized inventory levels for assigned stock items to achieve balance between users’ needs for availability and effective utilization of company resources.- Conducted basic keywords research and onsite optimization on page titles, meta-tags, URLs, redirects, content and SEO copy writing- Statistically analyzed product and sales data to identify profitable categories and products to promote and launch product campaigns to drive site conversion and online revenue and other tasks as assigned by Product Manager

- Managed various fashion accessories product development projects effectively and efficiently from conceptualization to completion.- Oversaw and tracked the flow of specs, proto, and sample materials for timely, accurate, and profitable execution of product designs.- Collaborated with sales and executive team to drive new opportunities and develop strategies for new product launch.- Analyzed and negotiated costing and time and action calendars with vendors, factories, and agents- Assisted in communications activities including writing and editing executive announcements, intranet content, policies, as well as product marketing initiatives for company’s private labels, such as newsletter articles, slogans, and other collateral materials.- Other customer relation management tasks included liaising and maintaining good business relationships with creative/ development teams, fashion designers, and assigned accounts; seeking innovative solutions to resolve clients’ needs and other cross-functional tasks to streamline the development process.

B.A., Mass Communications

Associate'S Degree, Communications