Mill Nguyen Email & Phone Number

Seattle, Wa, Us

Redmond, Washington, United States

Directed merchandising efforts for the Windows Store and Xbox app on Windows, collaborating with marketing teams, publishers, and internal developers to create innovative digital promotions for a diverse range of games, including AAA titles and casual free-to-play games.• Executed Merchandising Strategies: Implemented online merchandising strategies aimed at enhancing the customer experience. Focused on optimizing sales, improving conversion rates, and reducing bounce rates. Key performance metrics included revenue, click-through rate (CTR), and conversion rate.• Spotlight Promotion Leadership: Served as Editor-in-Chief for the Spotlight promotion on Gaming on Microsoft and the Windows Xbox Store. Consistently achieved top engagement performance, with the Game page becoming the highest-performing page in terms of engagement on Windows stores.• Game Pass Strategy: Partnered with teams to devise and lead strategies that increased Game Pass acquisition and engagement on PC, resulting in a notable 7% rise in subscription sign-ups.• Tentpole Sales Management: Led programming and execution of major game sales events on PC. Successfully generated $100M in annual revenue per sale and reached over 10 million users.• Platform Performance Improvement: Conducted testing and analysis to enhance platform performance, ensuring optimal user experience and efficiency.

Seattle, Washington, United States

Supporting multiple mega projects on marketing, facilitation, and project management efforts. Cross-divisional relationship building.• Supported public engagement efforts for the Waterfront Seattle Program, a $728M, multi-year capital improvement program along Seattle’s waterfront.• Managed the scope and annual budget for the Waterfront Seattle’s and Energize Eastside’s projects - $1.5MM and $500k respectively.• Drafted, edited, and managed monthly e-newsletter to increase mission awareness. Made improvements to increase the annual open rate by 40% and click-thru rate by 35%.• Successfully secured multiple high-profile projects by writing compelling proposals and strategizing smart approaches. • Facilitated conversations between the Port of Seattle and its communities to build equitable community partnership and support the Port with its economic development efforts.

Greater Seattle Area

Everett, Washington, United States

Using analytical tools and a deep understanding of the industry to increase web traffic, and conversion rate. Creating a comprehensive branding guideline for the business’ Online Health Education program. Monitored competitors and stayed current with online marketing practices; recommended steps to improve results and conversion rates. Compiled web analytics; conducted user acceptance testing; created product analysis, ad-hoc reports, and SOPs.• Increased web traffic by 110% within 1 month compared to the previous period by implementing strategic Facebook ads with a comprehensive target audience. • Gaining 7x more Engagement than similar competitors on Social Media platforms by creating content with strong Call-to-Actions.• Achieved consistently higher than average Click-through-rate on Google Ads by using Google analytics to gain an understanding of the audience and create targeted Ads contents.

Greater Seattle Area

Manage a small team to craft promotional messages and create content to publish across multiple channels – digital ads, social media platforms, and prints. Managed lead generation and marketing. Developed strong relationships with the local community, and business associations to increase brand awareness.• • Drafted Social Media Strategy guidelines and training programs for employees. • Managed marketing budgets across all channels ( Google Ads, Facebook, Instagram ) as well as printed ads.• Managed all communications between the company and customers, and partners. • Spearheaded 10+ cross-company marketing promotions with local and global partners, which resulted in an increase in daily sales of targeted items.• Created a large library of brand assets for digital and printed marketing materials.• Managed employee training for all new recruits over a 3 years period and offered continuous advice, guidance, and mentorship on duties and best practices.• Supported inventory management and ongoing maintenance of the marketing portal.• Designing content for print ads ( featured in The Strangers, The UW Daily, and The Seattle Times. )• Tracking ROI metrics by following and graphing click-through, and audience responses.

Greater Seattle Area

Seattle, Washington, United States

-Curated and managed monthly newsletters with over 10k subscribers via MailChimp.-Created content for digital and printed media

Greater Seattle Area

I worked in the "Neurology Vocational Service" department. The unit helps people with neurological conditions gain independence by providing a full range of employment services. Through research, teaching, and distribution of information, we act as a national resource in the field of neurological vocational rehabilitation.• Hosted Annual Fundraising Galas with over 500 attendees. • Participated in business planning by analyzing the market competitors.• Designed newsletters, banners and advertisements

• Evaluated business loan plans (estimated cash-flow, marketing strategies, competitor summary) • Analyzed for risk and credibility of payment, based on current market trend. • Suggested decision for credit loans.

Bachelor Of Arts (B.A.), International Economics

Activities and Societies: Foundation for International Understanding Through Students, La Mode: Fashion Club at UW, Vietnamese Student.

Education record

Activities and Societies: Student Art Director, International Student Event Organizer