Fiona Mills Email & Phone Number

Bracknell, England, United Kingdom

Works at commercial director/senior manager level as a permanent/interim manager/consultant in B2B and B2C sectors. With a strategic approach to problem solving, she helps businesses ofall sizes develop a strong market presence and manage brand and product adaptations to suit.

Maidenhead

Directed wide spectrum of marketing operations, including leading cross-functional teams, targeted with reducing time to market for new direct-to-consumer initiatives. Developed and launched transactional website within tight budget constraints within 110 days.Directed eCommerce operations, solving critical customer problems through development of 'adjust as we go' culture to remain agile.

Maidenhead

Accountable for planning, updating and directing key business operations to ensure completion of marketing and e-commerce operations, reporting to managing director for W Europe.Created strategic category growth plans and established new team structure. Designed and implemented effective marketing programmes, gaining 4 awards from Industry body.Oversaw preparation of marketing content, images, videos and all collateral that resulted in maximising brand exposure, consumer traffic and… Show more Accountable for planning, updating and directing key business operations to ensure completion of marketing and e-commerce operations, reporting to managing director for W Europe.Created strategic category growth plans and established new team structure. Designed and implemented effective marketing programmes, gaining 4 awards from Industry body.Oversaw preparation of marketing content, images, videos and all collateral that resulted in maximising brand exposure, consumer traffic and sales. Show less

Envisioned and implemented new eCommerce strategy as part of Senior European team, reporting to VP Europe & Asia.Prepared go-to-market plans for test market (UK) and launched eCommerce web-to-print website to new customer channel.Launched new website in 96 days, transacting on day 1.Grew highly successful business in tier 1 markets.Created substantial new revenue stream by designing and managing demand creation plans.

Evaluated new business concepts within Global team, responsible for prioritisation and proposals for European markets.Initiated, established and optimised go-to-market plans for new introductions in adjacent categories, delivering additional 6 figure revenues in year 1 for 3 major projects.

Master Of Science - Msc, Internet Retailing / Ecommerce

Post Graduate Diploma In Professional Marketing

Business & Finance