•Directed photoshoots for high-quality marketing imagery•Developed cohesive brand identity (logo, colors, fonts, imagery, voice)•Designed marketing materials (print and digital presentations, business cards, newsletters)•Planned and executed company mixers and events•Consulted on home preparation strategies for the market•Created educational and professional social media content, driving new leads and sales

• Oversaw the buildout of the brand’s award-winning tasting room on the Healdsburg Plaza.• Structured the entire hospitality, club, event, and tasting experience, as well as all backend processes.• Designed all brand collateral, including the brand kit, templates, and brand story.• Directed multiple lifestyle photoshoots to build out the media gallery.• Helped bring to life an incredibly bustling space, a rapidly growing membership base, and wines selling out faster than we can make them.• Received press accolades from outlets like the SF Chronicle, Food + Wine Magazine, Interior Design Magazine, Travel + Leisure, Marie Claire, Worth, and many more.

• Helped the SVS (wine club) team facilitate and market quarterly collaborations with local and national chefs and restaurants.• Provided the SVS with attentive customer service, managed member relations, drove sustained club growth, marketed our programs to members, and ensured the timely delivery of wine allocations.• Launched “Rosé Season Pass” subscription, which got two features on VOGUE.com. • Streamlined processes as the club grew to improve efficiency with SVS team operations.

• Managed rapidly growing club and mailing list while tracking and projecting growth. • Designed, conceptualized, and executed member events and other wine related events. • Regularly interfaced with venue coordinators, restaurants, and various vendors to execute and plan upcoming events. • Managed social media platforms and kept content fresh and relevant. • Redesigned and launched a new company website, developed content, coordinated photo shoots, and collaborated with our back-end store management partners. • Created a marketing calendar and sent targeted newsletters to our database. • Responsible for all customer communication and all shipping logistics.

• Worked with our CFO on a daily basis.• Managed all inventory of wine, bottling goods, office supplies, and shipping materials. • Reported all weekly, monthly, and annual sales and inventory reports to GM and CFO. • Worked closely with various vendors for bottling supplies, tasting room merchandise, event planning, building maintenance, and graphic design. • Developed new concepts and executed successful wine club and promotional consumer events.

• Responsible for day-to-day operation of the tasting room. • Conducted extensive outreach efforts that resulted in increased traffic and wine club sales. • Conducted wine tasting experiences that balanced hospitality with education. • Responsible for all tasting room financial reporting based on daily, weekly, and monthly sales. • Managed and trained all tasting room personnel. • Implemented more efficient protocol for all staff members.