OptiBrand Rx develops, differentiates and validates global brand positioning for new and existing products in the pharmaceutical, biotechnology, medical device and OTC healthcare industries. Our mission is to help healthcare marketers make better-informed, data-driven, strategic decisions. Pharmaceutical marketing is a high risk business. Surprisingly, too many brand positioning decisions are based on incomplete research. These gaps drag brands down. Critical decisions become terminal and brands fall short of key business objectives. OptiBrand Rx enables healthcare brands to avoid these pitfalls by giving prescribers – and patients – a reason to love our clients' brands. And when they love it, they choose it over the competitor and you win!

OptiBrand Rx develops, differentiates and validates global brand positioning for new and existing products in the pharmaceutical, biotechnology, medical device and OTC healthcare industries. Our mission is to help healthcare marketers make better-informed, data-driven, strategic decisions. Pharmaceutical marketing is a high risk business. Surprisingly, too many brand positioning decisions are based on incomplete research. These gaps drag brands down. Critical decisions become terminal and brands fall short of key business objectives. OptiBrand Rx enables healthcare brands to avoid these pitfalls by giving prescribers – and patients – a reason to love our clients' brands. And when they love it, they choose it over the competitor and you win!

OptiBrand Rx develops, differentiates and validates global brand positioning for new and existing products in the pharmaceutical, biotechnology, medical device and OTC healthcare industries. Our mission is to help healthcare marketers make better-informed, data-driven, strategic decisions. Pharmaceutical marketing is a high risk business. Surprisingly, too many brand positioning decisions are based on incomplete research. These gaps drag brands down. Critical decisions become terminal and brands fall short of key business objectives. OptiBrand Rx enables healthcare brands to avoid these pitfalls by giving prescribers – and patients – a reason to love our clients' brands. And when they love it, they choose it over the competitor and you win!

OptiBrand Rx develops, differentiates and validates global brand positioning for new and existing products in the pharmaceutical, biotechnology, medical device and OTC healthcare industries. Our mission is to help healthcare marketers make better-informed, data-driven, strategic decisions. Pharmaceutical marketing is a high risk business. Surprisingly, too many brand positioning decisions are based on incomplete research. These gaps drag brands down. Critical decisions become terminal and brands fall short of key business objectives. OptiBrand Rx enables healthcare brands to avoid these pitfalls by giving prescribers – and patients – a reason to love our clients' brands. And when they love it, they choose it over the competitor and you win!

My responsibilities entail:- Designing or assisting in the development of questionnaires and moderator guides to ensure the necessary data is captured- Conducting in-depth data analyses using traditional and advanced methods- Making presentations—answering questions and instilling confidence in brand decisions- Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations- Compile and analyse statistical data using modern and traditional methods to collect them