Versatile freelance creative producer with extensive experience leading dynamic campaigns, live events, and digital brand strategies for globally recognised clients such as Nike, TED, and Puma. I specialise in managing complex productions, from digital-first campaigns to livestream events, ensuring seamless execution across diverse teams and locations.My expertise spans creative direction, branding, and content production, including music videos, tour strategies, and merchandise for… Show more Versatile freelance creative producer with extensive experience leading dynamic campaigns, live events, and digital brand strategies for globally recognised clients such as Nike, TED, and Puma. I specialise in managing complex productions, from digital-first campaigns to livestream events, ensuring seamless execution across diverse teams and locations.My expertise spans creative direction, branding, and content production, including music videos, tour strategies, and merchandise for artists. With a hands-on approach and a keen eye for detail, I excel at aligning creative visions with strategic objectives to deliver impactful results. Show less

Contributed to the production of 'Lady in Rug' a 200kg robotic textile sculpture exhibited at Dutch Design Week, This Art Fair, Fashionclash Festival, Big Art Fair and the Textile Museum. Supported the tufting and fabrication process, designing a custom installation plan that allowed the sculpture to hang securely on walls. Managed project logistics from planning to execution, coordinating a smooth setup and consistent presentation at multiple venues. Planned and executed installation… Show more Contributed to the production of 'Lady in Rug' a 200kg robotic textile sculpture exhibited at Dutch Design Week, This Art Fair, Fashionclash Festival, Big Art Fair and the Textile Museum. Supported the tufting and fabrication process, designing a custom installation plan that allowed the sculpture to hang securely on walls. Managed project logistics from planning to execution, coordinating a smooth setup and consistent presentation at multiple venues. Planned and executed installation strategies, bringing the creative concept to life across high profile exhibitions. Show less

Built and managed Waterboy Club Studios, transforming a warehouse space into a community driven creative hub hosting events, concerts, exhibitions and workshops. Directed all aspects of event production, from budgeting and talent booking to technical setup and execution. Curated diverse programming collaborating with over 100 local and international artists, tailoring the venue's staging and design to amplify the artists creative vision. Grew a thriving network of artists and entrepreneurs… Show more Built and managed Waterboy Club Studios, transforming a warehouse space into a community driven creative hub hosting events, concerts, exhibitions and workshops. Directed all aspects of event production, from budgeting and talent booking to technical setup and execution. Curated diverse programming collaborating with over 100 local and international artists, tailoring the venue's staging and design to amplify the artists creative vision. Grew a thriving network of artists and entrepreneurs, launching projects like record labels and clothing brands within the space. Developed digital marketing strategies, focussing on community engagement through social media, newsletters and a dedicated website. Show less