Milo Digasper Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, Ca, Us

Los Angeles, California, United States

Los Angeles, California, United States

- Lead project manager for a team of eight; managed strategy and activation processes for $50MM+ in programmatic ad spend ensuring that campaign KPIs are met, and budgets are delivered in full.- Grew book of business by 21% in 1H 2023 through strategic channel recommendations & upselling value-added features.- Onboarded and educated client teams - enabling lead traders to effectively utilize all aspects of our tech to build, optimize & measure omni-channel campaign strategies.- Built and nurtured relationships with programmatic trading leads & senior leadership helping strengthen business partnerships with 13 independent agencies and brand-direct clients across numerous verticals (pharma, auto, entertainment, CPG, finance).- Developed proactive proposals incorporating optimal pricing, audience & inventory targeting strategies, optimization levers, and measurement offerings to secure incremental ad revenue.- Provided direction and hands-on support to clients on data targeting, attribution models, measurement capabilities, navigating the company’s UI, campaign planning operations, trafficking commercial spots, etc.

Los Angeles, California, United States

- Managed planning and implementation of $150MM+ in media spend across addressable TV, linear, and cross-screen products, ensuring that campaign goals were met and delivered in full.- Provided direction to clients on trafficking commercial spots, campaign planning operations, and targeting methodology.- Developed RFPs by providing campaign pricing, audience targeting strategy, and inventory availability to secure ad revenue.- Grew book of business by 15% in 1Q 2021 through strategic recommendations.- Presented quarterly business reviews to agencies to provide learnings, recommendations, and opportunities.- Contributed to the successful launch of HBO Max through implementation of targeted campaigns exceeding subscriber goal by 25%.- Mentored and trained two new hires increasing team productivity while exceeding responsibilities and expectations.

El Segundo, California, United States

Daily agency and client communication:- Provided proposals, order documents, pre/post-air-time reports, in-flight delivery projections, post-campaign delivery insights, and metrics- Built Contractual Upfront and Scatter deal proposals in Dealmaker, Dealmaker Digital, and Operative One based on AE/Agency specification outlined in Salesforce opportunitiesCoordinated in a cross-function environment by collaborating with internal teams to ensure inventory availability fulfills campaign objectives; targeted specific audiences based on client specs while utilizing 1P & 3P data- Liaison between internal traffic department and agency buying contacts to ensure all traffic materials are in-house Create sales proposals and planning costs for assigned agencies and accounts ensuring that:- Units are flighted and constrained based on client specs and inventory availability- Revised proposals when necessary; budget & flighting changes, commercial frequency capping/ separations- Assigned AE commission splits accurately Reporting:- Provide quarter and yearly agency spending/department revenue reports when requested for internal management review - Pulled and delivered pre and post-campaign reports upon request- Generated EDIs (Electronic Data Interchange) when requested by clients for invoicing purposes- Tracked agency and/or advertiser spending where applicable- Developed and managed liability trackers for clients and internal use when deemed necessary

El Segundo, California

- Supported 50+ accounts across entertainment, automotive, financial, sports, pharmaceutical verticals.- Collaborated with sales, operations, inventory, finance, and analytics teams to facilitate campaigns from inception to delivery.- Demonstrated technical comprehension that enabled efficient onboarding and management of multiple workloads.- Point of contact for campaign planning, budget/flight revisions, trafficking commercials spots, and mid/post-campaign deliverables.- Supported Account Executives in managing client relationships/partnerships ensuring a seamless workflow.

Greater Boston Area

• Secured deals with private clubs, firms, individuals, and Greek organizations grossing sales of $2,000+ with an 85% reorder agreement• Conducted sales meetings with clients and distributors providing detailed overview of products – established 5 new clients• Implemented made-to-order process which eliminated customers inventory risk and beat competitors through better price and customer care• Consulted with and advised clients on design concepts using market research• Marketed products through social media platforms such as Instagram, Facebook and the company website

Tuscaloosa, Alabama Area

• Consulted on marketing strategies to increase tenant evaluations and improve property appraisals resulting in a 20% increase in Google reviews• Teamed up with a SAAS company to implement a new CRM platform to improve business-to-client relationship• Presented valuable insights on customer data to boost advertising efforts• Developed a manual and blueprints to educate future property managers on mass texting platform• Secured deal with a local restaurant to provide clients with rewards program

Dallas/Fort Worth Area

• Project management incorporating research, web design and data analysis• Determined the 2 best opportunities to invest in through the management and analysis of 100+ automation requests• Aided in a $6.5 billion contract with the U.S Government by redesigning the FirstNetTM work intake site to enhance and simplify the user-interface and managed all automation requests• Developed marketing and presentation materials that clearly and effectively advertised the time and money saved through the automation; informing internal partners of RPAs team progress and capabilities• Led and facilitated weekly national and global team calls while recording meeting minutes• Managed an in-house video production project presenting department efforts for company-wide viewing

Newport, Rhode Island

• Organized tax records in a concise and orderly system• Managed inventory and trade show displays, improving efficiency of product tracking and optimizing warehouse space• Promoted new products to vendors and made direct sales to customers

Master Of Science - Ms, Marketing, Summa Cum Laude

Bachelor'S Degree, Marketing/Marketing Management, General

Activities and Societies: The Pi Kappa Alpha International Fraternity, Order of Alpha Honors Society, UA Greek Ambassador, Investing.

Marketing

Education record

Activities and Societies: Varsity Lacrosse team

Education record

Activities and Societies: Soccer Team