In this position, I will focus on strategic marketing initiatives to drive growth and innovation for our Data and Analytics business solutions in the EMEA region. My responsibilities include:- Content and Digital Marketing: Developing and managing paid and organic digital marketing campaigns, social media strategies, sales enablement, and lead generation assets to enhance our market presence.- Demand Generation: Supporting the creation and execution of innovative demand and lead generation efforts across IDC’s comprehensive portfolio, including Research, Data, Custom Solutions, and Events.- Product Messaging: Crafting compelling product messaging and content specifically tailored for our Data products to ensure clear and impactful communication with our audience.- Regional Campaign Management: Serving as the primary point of contact for the CEE sales team, overseeing and coordinating regional campaigns across all business lines to ensure alignment and effectiveness.- Sales Readiness: Leading the approach to sales readiness for our Data and Analytics products by providing sales conversation and prospecting support, creating training materials, and developing product presentations.- Content Innovation: Creating and supporting best practices for developing innovative business value content, including PR materials, E-books, infographics, digital white papers, website content, case studies, and videos.- Targeted Engagement: Driving expanded product selection within existing customer segments through targeted engagement programs and account-based marketing strategies.

• Brand management• Customer experience management• Partnership & Sponsorship• Competitor analysis• Marketing strategy development• Budget planing and control• Social media and Google campaigns management and analytics• Coordination of marketing executionResponsible for activities in Adriatic region & Greece.

Sabre CSS project - SaaS implementation.Business Readiness team• mapping current and future processes, gaps analysis• Cutover event planning & command center supportMy involvement in the SaaS Reservation System Migration Project, as a strategic challenge, showed my versatile skill set. I coordinated external consultants across time zones, aligning their support with business processes. Simultaneously, I organized internal training sessions and cutover event preparations, ensuring our team'sreadiness for the migration. This presented my ability to navigate cross-functional initiatives and contribute to the overall success of strategic projects beyond traditional marketing realms.

• Streamlined business and HR procedures to boost operational efficiency.• Formulated strategic plans for portfolio expansion, leveraging marketing expertise.• Directed online initiatives, overseeing new website development, Facebook, and LinkedIn campaigns.• Orchestrated impactful advertising, PR, and seasonal campaigns for market prominence.• Skillfully managed budgets, ensuring resource optimization for marketing initiatives.

Responsible for planning and executing ATL & BTL marketing initiatives in the Adriatic region. Skilled in corporate events, plug-in events, trips to fairs, and special partnership projects. Developed a unique event management methodology for VIP/Press trips to fairs. Successfully managed yearly agency pitches and maintained effective communication with marketing agencies.Apr 2012 – July 2014: Event Manager• Orchestrated and coordinated various events (flagship product launch, B2B events, consumer electronics fair visits) to enhance brand visibility and engagement.• Ensured flawless execution of marketing activities, including event planning, logistics, and coordination.Nov 2011 - Apr 2012: Channel Marketing Manager• Led channel marketing strategies to drive sales and strengthen relationships with key partners.• Developed and implemented marketing campaigns targeting specific channels to maximize reach and impact. Custom shop display and brand zones development and implementation.Aug 2010 - Nov 2011: Marketing Manager for Samsung Mobile Phones• Directed marketing efforts for mobile phones, crafting compelling campaigns to promote product features and benefits.• Collaborated with cross-functional teams to launch new mobile phone models and achieve sales targets.

• handling production of radio ads, web banners, POS materials, newsletters• updating web site and pages on social networks (Facebook and Twitter)• responsible for special events, PR activities and good media relations• development of new customer services and improvement of logistics procedures• responsible for web site redesign and improvement of structure and applications• more efficient web site resulted with 90% more customer requests• since November 2009 web site traffic has increased by 50%

• responsible for mobile operator mt:s (including sub-brand 066)• complete analysis of the client’s business, specific product/service, and competition• analyzing results throughout campaigns and making necessary adjustments• handling production of TV/radio ads and POS materials

• supporting Food & Beverage and other promotions in Hotel• handling daily press clipping• official web site update• full-scale training for banquet sales managers