Miloš Raičević Email & Phone Number

Vienna, Austria

Founder of "Alchemists," a Marketing Consulting firm, leveraging over 15 years of agency and corporate experience to bridge the gap between marketing challenges and broader business objectives, offering tailored, data-driven solutions for long-term growth.Key Responsibilities:- Established "Alchemists" to provide comprehensive Digital Marketing Consulting for corporate clients.- Bridged the gap between marketing agencies and businesses by utilizing insights from both sectors.- Developed and executed data-driven strategies that address marketing challenges and wider business objectives.- Led projects focused on optimizing Communication through digital channels, performance-based advertising, and digital strategy implementation to drive business growth.- Built long-term client partnerships, offering tailored solutions that align with corporate goals and operational needs.

Belgrade, Serbia

Miloš worked as a part-time Salesforce Marketing Consultant at Kameleon Solutions. Whenever a client chose to adopt a Marketing module, Miloš's role was to work closely with internal marketing teams, providing them with support and training on the benefits of Salesforce. This role was a natural fit for Miloš who, in addition to holding multiple Salesforce certifications, brought hands-on experience from using Salesforce within global corporations previously.Miloš's extensive experience in Marketing, both within agencies and corporations, has provided a broad perspective on how solutions like Salesforce can enhance the quality of work for clients' internal teams. Miloš is adept at bridging the gap between technical capabilities and marketing goals, ensuring that clients fully leverage the potential of Salesforce to drive their marketing initiatives forward.

Initially brought in as a consultant to audit and develop a digital marketing strategy, I was later offered the role of Interim Marketing Director, where I led the reorganization of the marketing department and implemented revenue-generating initiatives.• Conducted a comprehensive audit of digital marketing and presented a data-driven strategy, resulting in an offer to lead the marketing department.• Reorganized the marketing team, reducing dependency on external partners and nearly doubling the in-house team capacity.• Spearheaded the redesign of the Orion mobile TV app across all platforms, introducing new functionalities and advertising opportunities that generated over €70,000 in the first year.• Identified and developed additional revenue streams, proving that marketing could contribute directly to company revenue generation.• Shifted the marketing focus entirely to digital channels, driving improved results through cost-effective and targeted campaigns, including notable guerrilla marketing efforts on platforms like Porn Hub.

Member of a PMI SEE Digital Transformation team which is focusing on digitization of B2B transactions with focus on developing new digital assets based on Salesforce [www.salesforce.com] technology (working closely with Accenture).- Ensuring B2B platform deployment and further functionalities development in order to support further business growth.- Identifying opportunities and converting them into functional and business plan. - Building relationship with Platform User (distributor or SP) to ensure platform effectiveness and user understanding.- Coordination with Development team on the subject of platform functionalities, potential challenges: sprints realization, QA testing, potential bug issues reported from distributor/SP designated persons.- Building relationship with 3rd party development team in order to enable current and going forward platform operational efficiency.- Act as a consultant and provide assistance to Distributor/SP dedicated IT department by ensuring continuous communication and follow up on the subject of new functionalities realization, feedback collection (integration and SAP), call center solution realization, new coverage inclusion, relevant data providing (customer master files…).- Contributing in qualitative and quantitative reports generation, (daily, weekly.), daily analytics and key learnings.

Serbia

After almost 8 years in marketing my curiosity led me out of my comfort zone to become a part of a revolution in the industry that hasn’t been changed for centuries (IQOS launch).I wanted to learn something new, therefore I accepted the offer for the position from which was expected to:- Identify consumer journey in targeted channels, micro locations and touch points.- Develop and implement activities at designated touch points so as to ensure availability of Reduced Risk Products (RRP) and adequate communication with adult consumers.- Ensure Sales Execution Plan implementation in allocated territory.- Prepare reports on activities’ progress, track budget and collect comprehensive information from the field in order to support decision making process.- Manage 3rd party from the perspective of performance follow-up, development and coaching to achieve winning organization.- Set and share objectives, monitor deployment and realization, provide feedback to stakeholders, implement action steps and evaluate achievements.Although I was focused on getting new skills, I used my previous knowledge and with the colleagues from IT department developed an interactive reporting tool so my team and I could focus on Business Development and not Excel sheets.

Belgrade

- Conceptualizing and developing digital marketing strategy for Telenor Serbia and Montenegro digital media channels; managing implementation; tracking and optimizing digital marketing campaigns across all channels;- Overseeing digital marketing framework implementation with the goal to engage, inform and educate customers on our Social Media communities, ultimately driving qualified leads to sales teams;- Developing Social Media strategy and driving Social Media efforts, including but not limited to content strategy, employer branding strategy, communication campaigns, performance campaigns (My Telenor App and Webshop), and Telenor ForUm engagement, across all digital platforms for Telenor Serbia and Montenegro Social Media channels;- Being responsible for online presence of Telenor Banka, the first mobile bank in CEE, for 6 months.Accomplished results:- First BU in Telenor Group to have developed, approved and implemented Social Media Strategy (later on used as a framework for the rest of BU in Telenor Group)- Most engaging content in Telco industry YoY – 2015, 2016

Belgrade

- Social Media Management- Client Service- Digital Media Strategy and Planning- Online Advertising- PPC and SEM- Project Management- Social Media Analytics and KPI ManagementAccomplished results:Community Manager of over 1.000.000 fans; 20+ Facebook pages; 5+ Twitter accounts; Development and Production of +25 Facebook Applications; 2 Smartphone Applications; 5+ Websites; 3 awarded campaigns at Marketing Conference UEPS 2013…Clients: Reebok, Samsung, Avon, Heineken, British Council, Grand coffee, Smoki, Knjaz Miloš, Kravica...

Belgrade

- BTL Marketing- Event Management- BTL Planning and Budgeting- Trade Marketing- Trade Marketing Sales AnalysisAccomplished results:Successfully managed 20+ brands, 100+ SKUs, Coordinating of 100+ KA and 300+ TT promotions per month across several markets, 200+ members of promo teams, 50.000+ incentives per year

Belgrade, Serbia

- Social Media Marketing- Community ManagementClients: Erste Bank Croatia, US Embassy in Zagreb, Pivac, Brown Forum, King ICT

Belgrade, Serbia

- Project Management- Operational Management- Event ManagementAccomplished results: 35% growth of received works; 15% growth of participants; introduced and adjusted online presence through the new website and Social Networks

Belgrade, Serbia

- Project Management- Agenda Creation- Event Management- Operation ManagementAccomplished results: 25% growth of attendees (the best history record); 25% growth of applied teams for student Case Study competition; Introduced and adjusted online presence through the new website and Social Networks

Greater Los Angeles Area

Participated in Work & Travel program in USA

Msc, Marketing/Marketing Management, General

B.Sc., Marketing/Marketing Management, General

General Certificate Of Secondary Education, Foreign Languages And Literatures, General