• Develop the marketing department from the very beginning to a big team of 10+ persons • Set overall marketing direction to increase brand awareness and drive business • Lead and coordinate marketing campaign in industry exhibitions • Generate all marketing & sales collaterals through the use of agencies, and to ensure the maximization of ROI

* In charge for the digital marketing strategy, planning and execution for Cardinal Health pharmacies; Set overall digital direction to increase brand awareness and drive business in close coordination with the operation offices* Collaborate with BU licensed pharmacist to identify potential E-business model opportunities to formulate digital strategy * Establish Social Media channels from zero, integrate Baidu tieba and Weibo with the website * Cooperation with external e-platforms: 39.com, DXY, guahao.com, Handheld APP, Green Apple APP, CareVoice APP etc * Develop campaigns with 28 offline chain pharmacies nationwide for O2O business.

Responsible for the strategy and execution of digital media and E-Commerce activity for Grand Hyatt Shanghai and Hyatt on the Bund.

• Developing, implementing and reviewing the e-commerce business and marketing plans; analyse and monitor performance against objectives and ensure trafficgrowth to website by SMO/ SEO / ePR to ensure profit targets were continually achieved• Defining and executing online campaigns to drive the traffic to the website with the objective to increase member registration; including organising events with users of BBS, Social Media, Wiki and Online Community partners such as Tianya,Daodao,51fanli etc.

• Researching, writing and presenting text and image in ways which appeal to the Chinese netizens on uutuu.com Web2.0 and related pages on World Traveller Magazine• Create E-Magazine for Visit Britain to establish and increase online destination awareness; Develop online campaigns for Virgin Atlantics Airlines, Biotherm etc and ensure online campaigns are properly tracked• Manage and implement effective public relations programs for UUTUU brand via eDM, magazines, new media such as DMG, Touch Media etc.