Primary responsibilities include: evaluating, costing and planning new projects, expanding services and product sales.  Manages a team of Customer Service and Internal Sales Representatives, supporting 2 customer service sites throughout Virginia, writing quotes, order entry, outside sales and production support Assists Director of Brand with project costing and planning in support of developing annual projections, conducts research and analysis to support target market penetration objectives and serves as the customer service and inside sales subject matter expert during presentations Reduced order entry time by 25%, orders were manually entered and accessed from various systems, many orders were missed causing lost revenue and a decrease in customer satisfaction, streamlined access to retrieve orders to one portal and utilized existing technology (Pulse E-commerce) to automatically enter 75% of the orders, reps have more time to focus on other tasks, project was on time and cost the agency no additional dollars Hires, trains, manages, schedules and terminates resources for all large projects including full-time employees and trainees Increased Customer Satisfaction by 14.5%, Developed centralized communication process, reps were not able to effectively handle hundreds of incoming customer email communications, researched, tested and launched Google Groups which allows each email/task to be assigned for proper handling in a timely fashion, the project was on time and did not exceed budget Provide a weekly report of department metrics, number of orders, quotes, errors, and accomplishments  Write policy and procedures to eliminate negative trends, as a result, we see an increase in workflow efficiency, reducing errors, process more orders, and create additional sale opportunities  Ensures department follows procedures to remain ISO 9001:2015 compliance which is a global quality management standard

SteppeMedia was launched to assist small business owners to expand and make the best use of their digital presence. We focus on building websites, as well as web and social media marketing in order to build consumer interest and discoverability of products.

 Oversaw and managed customer accounts, talent, prospects, and pending sales via Akkencloud web-based application Implemented sales strategies that identified and produced new business in Virginia and North Carolina, strategically joined technology associations, online groups, networking with a personal database, and leveraged major social media tools Orchestrated strategic business alliances, partnering for multi-million dollar projects, worked very closely with company CEO’s and key personnel, coordinated Response for Proposals (RFP) efforts, completing RFP on time and on budget, winning the contract with the City of Virginia Beach to provide IT Staffing solutions Served as initial point-of-contact for end to end project management including task management of activities from initiation to closure; monitored deliverables in accordance with the statement of work, designed work breakdown structure, budget reporting, scheduling, quality standards, and risk determination determined

 Directed the digital advertising sales targets to a team of 24 outside sales representatives and 8 inside sales representatives Identified gaps within existing sales plan, created tiered advertising packages to include digital in every plan, resulting in a 75% increase in account digital penetration, 3 out of 4 customers now had some form of digital marketing in their plans Forecasted customer digital results, providing each customer business specific reports, showing overall effectiveness, number of views, clicks, and amount of time potential buyers spent on their website Storyboarded advertising campaigns with sales and graphic designers, creating compelling digital ads to attract new customers Championed digital advertising solutions to include, Search Engine Marketing (SEM), Search Engine Optimization (SEO), online display banners, email marketing, mobile and print marketing

Ad Operations & Sales for a national internet load board for truckers, a division of TransCore, multi-million dollar company, provides innovative, technical solutions and engineers services for applications encompassing next-generation open road tolling and traffic management systems. Responsible for delivering and monitoring customers’ banner advertising campaigns on Getloaded.com. Utilized DoubleClick for Publishers (DFP) to control impression delivery, ensuring customers goals were met Optimized campaign delivery for underperforming programs, customers paid for a specific number of monthly impressions, improvements were made by altering creative call to action and day parting Lead brainstorm sessions to correct technical issues, that included flash ads not showing properly, expired and misdirected URL links, and ads not landing properly Increased revenue by 15%, created affiliate programs with strategic companies that increased the total number of clients from 1,500 customers to 1,725 customers

 Lead a team of sales representatives Increased number of customers by 20%, daily blitz efforts, calling old customers and new businesses, provided training and coaching during each session to maximize effort, this model was adopted by the other sales managers due to the amount of success from my team Monitored sales activities and call time Authored training programs and techniques to territory coordinators and associates Analyzed training needs and facilitates both workshops and training programs for the new sales trainees Coordinated with corporate sales training department and receiving managers and served as a resource post-training, provided product knowledge, work-site marketing, and in-the-field coaching Trainees experienced immediate success after new hire training completion, Implemented tracking mechanisms to analyze the results of new hires, reports were submitted to the training department from the management team  Arranged on-going training and support as needed, evaluated new hire data, formed a conclusion and presented recommendations to management, all training projects were delivered on time and on budget Empowered management and sales team by keeping apprised of technical product knowledge, sales techniques, and marketing trends, information obtained from attending industry seminars, and train the trainer Provided ongoing training by observing phone calls and giving immediate verbal and written feedback Collaborated with management to hire 80 plus employees, the company extended early retirement, leaving the company with a small sales force, held open houses, screened resumes, scheduled panel interviews (1st, 2nd, and 3rd) with two managers