Milton Aparicio Email & Phone Number

Bogotá, Bogota, Co

Colombia

Regional leadership and direction in terms of business intelligence, digital automated reporting, data consulting models, web analytics, and business analytics.• Global’s tools, products, and solutions deployment.• Data consulting projects.• Data pipelines development and implementation.• Data & development team leadership.• New business support in terms of data to pitches cases development.• Data management platforms: Google Cloud, Google Big Query, Dataform, StreamSets, Hive, SQL.• Reporting, data visualization & attribution modeling platforms: Funnel.IO, Power BI, Looker Studio, Tableau, Abakus• Web analytics & SEO platforms: Google Analytics, Adobe Analytics, Facebook Analytics, Semrush, Brandwatch, Admetricks, AdCuality• Digital operations platforms: Google Ads, Meta, Amazon DSP, DV360, Campaign Manager, GTM, X, TikTok.• Teams’ synergy involved in the processes: Agencies, Accounts, BI, Strategic, Planning, operation, optimization, and reporting.• Client-fronting through region, some of the most relevant: Telefónica, L’Oréal, Natura, PSA, Vivo, LVMH, Gildemeister, Paramount, among others.

Colombia

I led the optimization of key operational processes to enhance efficiency in delivering digital services across GroupM's media agencies (EssenceMediacom, Wavemaker, and Mindshare). I directed cross-functional teams, including: Programmatic, Paid Search, Paid Social, Analytics, Reporting and AdOps, who managed digital operation for key clients in the region (Adidas, P&G, Dell, Viacom, Sony Electronics, BBVA, Netflix, among others).• Processes optimization to maximize efficiency in the execution of digital campaigns.• Digital projects direction, ensuring compliance with deadlines and objectives.• Data analysis usage to make data-driven decisions.• Effectively synergy with interdisciplinary agency teams• Management, leadership and professional development of multidisciplinary teams.• Quality ensures and compliance of agreements with prominent clients.My leadership in digital operations at GroupM Nexus allowed us to deliver high-quality services at a regional level and foster innovation in digital advertising.

Colombia

Regional leadership in terms of business intelligence, consulting, web analytics, technology and digital reporting.• Global tools and products deployment• Consulting projects• Decision-making committee• Teams synergy involved in the processes: Agencies, Strategic, Planning and Buying, operation, optimization and reporting• Personal and team Coaching• Budget monitoring and management• Reporting, Analytics & attribution modeling platforms: Datorama, Tableau, Power BI, Data Studio, Gmat, Abakus, GA, Omniture• Client-facing through region, some of the most relevant: Warner Bros, P&G, Sony, PSA Groupe, Nestlé, Kimberly Clark, Mazda, Hasbro, AB InBev, BBVA, HSBC, Belcorp, among others

Bogotá D.C., Colombia

Manage the improvement and evolution of analytics and digital reporting processes for the group.• Build an standard scheme and solution for all the group's agencies and teams (Mediacom, MEC, Mindshare, MSix, Xaxis, [m] PLATFORM)• Custom dashboards for each disciplines and platforms. (SEM, SM, Display, Programmatic, Video, SEO)• Budget monitoring and management• Work and time team management, effectively using Project Management platforms (JIRA, Trello, Happy Fox)• Agile methodologies (Scrum)• Massive Trainings

Bogotá D.C., Colombia

Lead the area in charge of the reporting process and projects for the regional digital hub.• Design and develop reporting structures on different data management platforms (Omniscope, Tableau, SQL Server, Excel)• ETL (Extract / Transform / Load) of data from Bidding, Web performance and AdServers platforms (Google Ads, Facebook Business manager, Sizmek, DCM, Google Analytics, Omniture, MOZ, Web Master tools, Ibope)• Redesign and optimize different operation processes for the Digital Hub

Bogotá D.C., Colombia

Create and manage the automation project for the reporting process.• Standard Dashboards (ATL, BTL, Digital)• Custom Dashboards (ATL, BTL, Digital)• Data mining methodologies• Client-facing• ETL Processes admin• Project Management• Budget Monitoring• Processes Trainer

Bogota. Colombia.

• Manual reporting• Reporting Automation• Dashboards build and design process• Reporting process trainer• Bidding platforms and AdServers management• Statistical and performance reports• Insights and suggestions process

Bogotá, Distrito Capital, Colombia

Pilot development process and consulting role for new and prospective clients.• Custom Dashboards• Data Mining• ETL Process• Product Launches• Product And processes trainings• Client support• New solutions development

Bogota, D.C., Capital Distric, Colombia

Offline and Online campaign management and planning for new and prospective clients

Bogota, Colombia

Small automation projects leadership, for the new production lines.• Machines and equipment acquisition process• Statistical and production performance reports• Projects budget management• Strategic support to technical print teams

Associate'S Degree, Business Strategy, Strategic Management And Innovation Specialization

This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user.

Ingeniero Industrial., Ingeniería Industrial

Implementing A Data Warehouse With Microsoft Sql Server, 20463C

Querying Microsoft Sql Server, 20461C

Cetificate Of Achievement, Intensive English | Intermediate Level

Professional English, 1,2,3 & 4 Levels

General English, Elementary

Diplomado, Gerencia De Proyectos