* Determines annual unit and gross-profit plans by implementing marketing strategies; analyzing trends and results. * Establishes sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products. * Implements national sales programs by developing field sales action plans. * Maintains sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors. * Establishes and adjusts selling prices by monitoring costs, competition, and supply and demand. * Completes national sales operational requirements by scheduling and assigning employees; following up on work results. * Maintains national sales staff by recruiting, selecting, orienting, and training employees. * Maintains national sales staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results. * Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies. * Contributes to team effort by accomplishing related results as needed.