Andy Nelson Email & Phone Number

The Glow Land is a public relations and marketing company based in Milwaukee, Wisconsin, a.k.a. "The Good Land." We champion mission-oriented causes and projects that cultivate joy and inclusivity. With decades of experience in building awareness, we inspire individuals from all walks of life to take notice and get involved. Our methodical approach ensures sustainable solutions and sound strategies for every project.That’s why we believe: Your unique glow will change the world.

Provide PR & Marketing solutions to organizations. My services focus on gaining brand awareness. I help people, events, and companies garner publicity, build ad campaigns and strategic marketing plans, conduct communication audits, etc. Services offered:• Strategic Planning• Fundraising Campaigns • Earned Publicity • Corporate & Community Partnerships • B2B & B2C Marketing• Government Relations • Corporate & Community Partnerships• Event DesignRecent clients: - Milwaukee Public Schools Foundation- Black Arts MKE- Wisconsin Conservatory of Music- Froedtert & The Medical College of Wisconsin- Milwaukee Bucks- Landmark Lanes- Midwest Gaming Classic- SysLogic- College Possible- Experience Milwaukee Select Accomplishments: • MPS Foundation: Designed and administered several fundraising campaigns that helped the organization raise $3million in 2020 - double their previous year amount - and earned over 75 separate local and national media stories.• College Possible: Conducted the organization's first-ever Communications Audit and developed a multi-year Marketing & Communications plan that supports fundraising, events, and awareness efforts.

Milwaukee, Wisconsin, Us

Led new business and publicity efforts at the largest ad agency in America for agribusiness. At the time, they were looking to break into new industries like Food & Beverage and Pet Care so they brought me in to completely rebuild their agency marketing efforts.• Worked with Executive Leadership Team on developing the agency’s first marketingoperations system that articulated team structure and responsibilities, internal work-flowprocess, budgeting recommendations, and growth strategies.• Earned new strategic publicity for the agency, including national coverage in SportsIllustrated and Ad Age, and secured a new client RFP through geo-targeted coverage.• Developed effective social media and public relations plans for the agency and internationalbrands through dynamic content calendar creation and B2C and B2B persona research.• Oversaw agency social media accounts (Facebook, Twitter, Instagram, LinkedIn) andgenerated increased traffic and engagement from target audiences.• Worked with Chief Growth Officer on diversifying client base and revenue streams toinclude business from targeted food & beverage and pet care companies.• Helped inspire and manage thought leadership for key agency leaders like the CEO, CGO, and CCO• Managed client budgets and billing.

Milwaukee, Wi, Us

Oversaw communications for the largest public school district in the state of Wisconsin; 10,000 staff and 75,000 students throughout a network of 160 schools.Selected Accomplishments & Responsibilities:• Developed and managed a comprehensive, district-wide communications plan thatdelivered on success measures related to district enrollment, staff retention, earnedmedia, paid advertisement, social media, and crisis management – the first plan ofits kind to be developed for MPS in a decade• Managed a seven-person team responsible for marketing, branding, videoproduction, website development, translation services, social media, and graphicdesign for the District, School Board, and all 160 schools• Oversaw $200,000 annual marketing budget and regularly leveraged professionalnetwork to maximize effectiveness• Worked with government officials, corporate and community partners to planand execute press conferences that drew attention to a variety of districtaccomplishments, partnerships, and initiatives, including a city-wide event indowntown Milwaukee’s Red Arrow Park announcing the 2018 Year of the Arts• Handled sensitive and timely communication matters that involve exercising ahigh-level level of discretion while ensuring relationships with staff, students,stakeholders, families, and the media are maintained• Developed various new digital systems including MPS’s first-ever mobile App, firstever video series, and enhanced digital marketing and social media strategies that helped create new audiences• Established and fostered an authentic communications network withinMilwaukee’s African-American, Latino, and Asian communities, effectively servingMPS’s majority-minority school districtPromoted from Media Manager in November 2018

Milwaukee, Wisconsin, Us

The Pabst Theater Group is a $20M entertainment company that produces over600 diverse events annually in downtown Milwaukee at the historic Pabst Theater,Riverside Theater, and Turner Hall Ballroom, and at large-scale venues, includingthe Fiserv Forum and Marcus Amphitheater.Selected Accomplishments & Responsibilities:• Promoted countless tours ranging from arena acts to boutique artists that lead toregularly increased ticket sales and branding Milwaukee as an elite competitor inthe entertainment business• Formed relationships with area businesses, including Meijer, Steinhafel’s, andBMO Harris Bank, bringing in more than $100,000 of additional sponsorship• Appeared on TV and Radio regularly as a “Milwaukee Arts & EntertainmentExpert”, celebrating our city’s growing arts scene with a statewide audience• Established and fostered critical partnerships with individuals at the highest levelsof corporate, philanthropic and governmental entities to on-the-ground tastemakersand community leaders• Launched and managed Turner Hall Ballroom’s wedding and private rentalbusiness, now one of Milwaukee’s premier event rental spaces• Planned original events from the ground up including a Downtown Baseball BlockParty broadcasting a live Brewers game in public parking lot on 4th & Wisconsin• Acted as historian for three venues, documenting photos, collectibles, andartifacts that established the venues’ first-ever archive• Served as primary contact between the organization and the community atlarge, handled and resolved sensitive customer complaints and trained staffon effective customer service• Managed 20 person photography and media team and provided dailyoversight of direct report and event staff team• Regularly prepared CEO for interviews and public appearances related to awide range of topics impacting Milwaukee’s art and development sector

Segment on John Mecure's afternoon show. Focusing on Milwaukee events and happenings.

Us

Focusing on Milwaukee events and happenings.

Milwaukee, Wisconsin, Us

• Captained/Trained in-game entertainment team for five seasons• Emceed in-game promotional spots and games• Coordinated a unified entertainment team of various ethnic and professional backgrounds• Assisted and participated in year-round appearances with NBA players/personalities• Exhibited professionalism with NBA players/coaches at all times

Denver, Co, Us

ο Responsible for recruiting/hiring/training/educating staffο Conducted regular radio and television appearances to educate community ο Transformed and updated canvassing location list

Communication And Media Studies

Theater Time, Theater