Andy Nelson

Andy Nelson Email and Phone Number

Founder at The Glow Land @ The Glow Land
Andy Nelson's Location
Milwaukee, Wisconsin, United States, United States
Andy Nelson's Contact Details
About Andy Nelson

If there is one thing that sets me apart, it's my passion; I truly care about every new client I decide to work with. Now that I have my own business, I can provide the level of service I've always dreamed of. I care about being truly effective, making a difference, treating people with the dignity that they deserve, and having fun while doing it. I love Milwaukee, but there's a lot to work on, and I'm so grateful I get to shine a positive spotlight on the things that make this city a better place to live! Before starting my own business, I led PR and marketing teams in a variety of worlds, from the entertainment business to a public school district to a large independent ad agency. At Milwaukee Public Schools, I worked to lift up the district by transforming its communications strategies and shining a positive spotlight on the more than 75,000 kids they serve. Prior to that, I worked for a decade, helping to create a previously lacking live music and comedy scene in Milwaukee at the Pabst Theater Group. During my time there, I promoted thousands of national touring acts, working with everyone from Aretha Franklin to Aziz Ansari and Neil Young to Neil deGrasse Tyson. Before the pandemic, I led publicity and marketing efforts at Bader Rutter, the largest independent full-service advertising and marketing agency in Wisconsin and the largest agricultural marketing agency in the country that is quickly expanding into the Food & Beverage and Pet Care universes.  Wherever I find myself, I bring a wonderfully diverse experience with partnerships, proactive and reactive media relations, issues management, opening events, campaign launches, media training, spokesperson work, and writing. I am an experienced leader and manager who prides himself on managing and motivating teams as well as handling even the toughest of personalities. I am a creative and a big thinker and enjoy the challenge of thinking outside the box, building programs, and growing relationships. My heart is solidly in MKE, and have been involved in many exciting projects that are becoming part of Milwaukee’s history, including The Hop (streetcar), Riverside Theater marquee, restaurant and venue openings, the first-ever Brewers Block Party, and the Point Fish Fry & Flick lakefront movie series.

Andy Nelson's Current Company Details
The Glow Land

The Glow Land

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Founder at The Glow Land
Andy Nelson Work Experience Details
  • The Glow Land
    Founder
    The Glow Land Aug 2024 - Present
    The Glow Land is a public relations and marketing company based in Milwaukee, Wisconsin, a.k.a. "The Good Land." We champion mission-oriented causes and projects that cultivate joy and inclusivity. With decades of experience in building awareness, we inspire individuals from all walks of life to take notice and get involved. Our methodical approach ensures sustainable solutions and sound strategies for every project.That’s why we believe: Your unique glow will change the world.
  • Nelson Consulting
    Owner
    Nelson Consulting Jul 2020 - Jul 2024
    Provide PR & Marketing solutions to organizations. My services focus on gaining brand awareness. I help people, events, and companies garner publicity, build ad campaigns and strategic marketing plans, conduct communication audits, etc. Services offered:• Strategic Planning• Fundraising Campaigns • Earned Publicity • Corporate & Community Partnerships • B2B & B2C Marketing• Government Relations • Corporate & Community Partnerships• Event DesignRecent clients: - Milwaukee Public Schools Foundation- Black Arts MKE- Wisconsin Conservatory of Music- Froedtert & The Medical College of Wisconsin- Milwaukee Bucks- Landmark Lanes- Midwest Gaming Classic- SysLogic- College Possible- Experience Milwaukee Select Accomplishments: • MPS Foundation: Designed and administered several fundraising campaigns that helped the organization raise $3million in 2020 - double their previous year amount - and earned over 75 separate local and national media stories.• College Possible: Conducted the organization's first-ever Communications Audit and developed a multi-year Marketing & Communications plan that supports fundraising, events, and awareness efforts.
  • Bader Rutter
    Public Relations Account Executive
    Bader Rutter Nov 2019 - Apr 2020
    Milwaukee, Wisconsin, Us
    Led new business and publicity efforts at the largest ad agency in America for agribusiness. At the time, they were looking to break into new industries like Food & Beverage and Pet Care so they brought me in to completely rebuild their agency marketing efforts.• Worked with Executive Leadership Team on developing the agency’s first marketingoperations system that articulated team structure and responsibilities, internal work-flowprocess, budgeting recommendations, and growth strategies.• Earned new strategic publicity for the agency, including national coverage in SportsIllustrated and Ad Age, and secured a new client RFP through geo-targeted coverage.• Developed effective social media and public relations plans for the agency and internationalbrands through dynamic content calendar creation and B2C and B2B persona research.• Oversaw agency social media accounts (Facebook, Twitter, Instagram, LinkedIn) andgenerated increased traffic and engagement from target audiences.• Worked with Chief Growth Officer on diversifying client base and revenue streams toinclude business from targeted food & beverage and pet care companies.• Helped inspire and manage thought leadership for key agency leaders like the CEO, CGO, and CCO• Managed client budgets and billing.
  • Milwaukee Public Schools
    Director Of Marketing And Communications
    Milwaukee Public Schools Apr 2017 - Nov 2019
    Milwaukee, Wi, Us
    Oversaw communications for the largest public school district in the state of Wisconsin; 10,000 staff and 75,000 students throughout a network of 160 schools.Selected Accomplishments & Responsibilities:• Developed and managed a comprehensive, district-wide communications plan thatdelivered on success measures related to district enrollment, staff retention, earnedmedia, paid advertisement, social media, and crisis management – the first plan ofits kind to be developed for MPS in a decade• Managed a seven-person team responsible for marketing, branding, videoproduction, website development, translation services, social media, and graphicdesign for the District, School Board, and all 160 schools• Oversaw $200,000 annual marketing budget and regularly leveraged professionalnetwork to maximize effectiveness• Worked with government officials, corporate and community partners to planand execute press conferences that drew attention to a variety of districtaccomplishments, partnerships, and initiatives, including a city-wide event indowntown Milwaukee’s Red Arrow Park announcing the 2018 Year of the Arts• Handled sensitive and timely communication matters that involve exercising ahigh-level level of discretion while ensuring relationships with staff, students,stakeholders, families, and the media are maintained• Developed various new digital systems including MPS’s first-ever mobile App, firstever video series, and enhanced digital marketing and social media strategies that helped create new audiences• Established and fostered an authentic communications network withinMilwaukee’s African-American, Latino, and Asian communities, effectively servingMPS’s majority-minority school districtPromoted from Media Manager in November 2018
  • The Pabst Theater Group
    Public Relations Director
    The Pabst Theater Group Sep 2007 - Mar 2017
    Milwaukee, Wisconsin, Us
    The Pabst Theater Group is a $20M entertainment company that produces over600 diverse events annually in downtown Milwaukee at the historic Pabst Theater,Riverside Theater, and Turner Hall Ballroom, and at large-scale venues, includingthe Fiserv Forum and Marcus Amphitheater.Selected Accomplishments & Responsibilities:• Promoted countless tours ranging from arena acts to boutique artists that lead toregularly increased ticket sales and branding Milwaukee as an elite competitor inthe entertainment business• Formed relationships with area businesses, including Meijer, Steinhafel’s, andBMO Harris Bank, bringing in more than $100,000 of additional sponsorship• Appeared on TV and Radio regularly as a “Milwaukee Arts & EntertainmentExpert”, celebrating our city’s growing arts scene with a statewide audience• Established and fostered critical partnerships with individuals at the highest levelsof corporate, philanthropic and governmental entities to on-the-ground tastemakersand community leaders• Launched and managed Turner Hall Ballroom’s wedding and private rentalbusiness, now one of Milwaukee’s premier event rental spaces• Planned original events from the ground up including a Downtown Baseball BlockParty broadcasting a live Brewers game in public parking lot on 4th & Wisconsin• Acted as historian for three venues, documenting photos, collectibles, andartifacts that established the venues’ first-ever archive• Served as primary contact between the organization and the community atlarge, handled and resolved sensitive customer complaints and trained staffon effective customer service• Managed 20 person photography and media team and provided dailyoversight of direct report and event staff team• Regularly prepared CEO for interviews and public appearances related to awide range of topics impacting Milwaukee’s art and development sector
  • 620Wtmj
    Community Contributor & Consultant
    620Wtmj Jun 2013 - Feb 2017
    Segment on John Mecure's afternoon show. Focusing on Milwaukee events and happenings.
  • Local Tv Stations
    Community Contributor & Consultant
    Local Tv Stations Nov 2011 - Feb 2017
    Us
    Focusing on Milwaukee events and happenings.
  • Crooked Keys
    Manager
    Crooked Keys Jan 2011 - Jan 2014
  • Herman Astro
    Manager
    Herman Astro Jan 2010 - Jan 2014
  • Milwaukee Bucks Inc.
    Game Operations / Entertainer
    Milwaukee Bucks Inc. Oct 2004 - Jul 2008
    Milwaukee, Wisconsin, Us
    • Captained/Trained in-game entertainment team for five seasons• Emceed in-game promotional spots and games• Coordinated a unified entertainment team of various ethnic and professional backgrounds• Assisted and participated in year-round appearances with NBA players/personalities• Exhibited professionalism with NBA players/coaches at all times
  • Wispirg
    Assistant Director
    Wispirg Sep 2005 - Oct 2007
    Denver, Co, Us
    ο Responsible for recruiting/hiring/training/educating staffο Conducted regular radio and television appearances to educate community ο Transformed and updated canvassing location list

Andy Nelson Skills

Public Relations Press Releases Social Media Event Planning Event Management Facebook Social Media Marketing Marketing Social Networking Editing Public Speaking Media Relations Radio Film Entertainment Internal Communications Marketing Communications Television Copywriting Creative Writing Photography Storytelling Advertising Publicity Music Fundraising Video Production Broadcast Strategic Communications Email Marketing Digital Media Nonprofits Newsletters Journalism New Media Copy Editing Corporate Communications Video Editing Video Non Profits Photoshop News Writing Ap Style Handwriting Without Tears Molecular Genetics Plant Breeding Menu Costing

Andy Nelson Education Details

  • University Of Wisconsin-Milwaukee
    University Of Wisconsin-Milwaukee
    Communication And Media Studies
  • Wisconsin Lutheran College
    Wisconsin Lutheran College
    Theater

Frequently Asked Questions about Andy Nelson

What company does Andy Nelson work for?

Andy Nelson works for The Glow Land

What is Andy Nelson's role at the current company?

Andy Nelson's current role is Founder at The Glow Land.

What is Andy Nelson's email address?

Andy Nelson's email address is an****@****cks.com

What is Andy Nelson's direct phone number?

Andy Nelson's direct phone number is +126239*****

What schools did Andy Nelson attend?

Andy Nelson attended University Of Wisconsin-Milwaukee, Wisconsin Lutheran College.

What are some of Andy Nelson's interests?

Andy Nelson has interest in Social Services, Nba, Economic Empowerment, Civil Rights And Social Action, Education, Dancing, Baseball, Science And Technology, Human Rights, Arts And Culture.

What skills is Andy Nelson known for?

Andy Nelson has skills like Public Relations, Press Releases, Social Media, Event Planning, Event Management, Facebook, Social Media Marketing, Marketing, Social Networking, Editing, Public Speaking, Media Relations.

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