Mimi Booth Email & Phone Number

New York, United States

Henderson, Nevada, United States

Sacramento, California Area

• Managed builder and destination accounts. Clients consisted of TRIPointe Homes, Signature Homes, and Visit Napa.
• Piloted creative projects from conception to completion to enhance the sales of new community homes.
• Collaborated with graphic designers, digital marketing teams and copywriters to create customer-facing materials such as direct emails, direct mailers, brochures, promotional decals, billboards and more.
• Was the direct contact for clients for all things related to their accounts and marketing materials.
• Handled and managed 6 figure marketing budgets. Budgets ranged from ~50,000 to ~200,000.
• Liaised with vendors to product any marketing materials, following up on pending and ideas when necessary.

Sacramento, California Area

• Worked with one of the agency's largest clients to launch three statewide oral marketing campaigns in the states of California, New York and Washington.
• Led creative projects, and produced marketing materials to promote the importance of regular dental visits to a targeted audience of the Medi-Cal and Medicaid populations.
• Worked in collaboration with graphic designers to create member-facing marterials such as YouTube videos, social media posts, brochures, flyers, booth exhibits and giveaway items.
• Liased between the internal creative department, the internal account team, and the clients to execute the various moving pieces of campaigns, while adhering to client visions.
• Fostered and maintained strong professioanl partnerships with community organizations, such as WIC, First 5 and Black Child Legacy.
• Built a monthly social media content calendar for clients, which featured a strategic schedule for posts, promotions and marketing materials designed to drive brand and product visablity.

• Provided time responses to customer inquires and needs with specific attention to style, tone and manner of communication, developing strong, and lasting customer relationships.
• Responded to urgent and non-urgent phone calls, working to swiftly resolve customer issues, complaints and high-priority emegencies.
• Delivered exceptional customer service, responding to customer inquires and needs in a timely and efficient manner.
• Provided thorough, accurate and appropriate information to customer questions, as well as troubleshooted issues and resolved complaints efficiently.
• Leveraged expertise and industry knowledge to cross-train over 20 new hires, ensuring they were up to date on best practices and workflows.
• Achieved a customer satisfaction rating of 95% within six months, exceeding corporate target.

Bachelor'S Of Science, Marketing

Master Of Business Administration - Mba, Marketing/Marketing Management, General

Prospective Graduate Student