Vice President, Insights And Strategies
CurrentM/A/R/C Research is a consulting firm providing insights and strategies to empower clients worldwide with the clarity to move forward with confidence.
Oct 2024 - Present
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Mimi Potter Email & Phone Number
Vice President, Insights and Strategies
at
M/A/R/C Research
LinkedIn matched
✓ Verified Jun 2026
3 data sources
Profile completeness 86%
Current company
Role
Vice President, Insights and Strategies
Location
Greater Tampa Bay Area, United States, United States
Who is Mimi Potter? Overview
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Quick answer
Mimi Potter is listed as Vice President, Insights and Strategies at M/A/R/C Research, based in Greater Tampa Bay Area, United States, United States. AeroLeads shows a matched LinkedIn profile for Mimi Potter.
Mimi Potter previously worked as Vice President at Marketcast and Senior Director at Phoenix Marketing International. Mimi Potter holds Bachelor Of Science - Bs, Business Administration And Marketing from University Of Florida.
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Email format at M/A/R/C Research
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M/A/R/C Research
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Profile bio
About Mimi Potter
Fiercely Client-Focused | Big Picture Connector | Empathetic & Trust-Inspiring | Collaborative & Adaptable in Fast-Paced Environments | Having Fun Along the WayI have honed robust expertise in project management and built strong relationships with clients, vendors, and internal teams. My focus has been on delivering research and consulting projects with impactful insights across diverse industries. I have a proven track record of connecting the dots to the big picture, solving problems, and developing thoughtful solutions with the audience and situation in mind. I am driven by enthusiasm for the work (I don't get bored!) and am known as a steady, compassionate and adaptable leader and team player. I take great pride in my professional network and the trust and confidence they place in me.
Current workplace
Mimi Potter's current company
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4 roles
Mimi Potter work experience
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Vice President
- At MarketCast (formerly Phoenix Marketing International) I have successfully led large-scale custom, tracking and syndicated research/consulting projects from initial proposal phase to the delivery of actionable.
- Project Management: Leading all phases of the project lifecycle, including scope development, requirements gathering, planning/scheduling, budget management, workload delegation, and on-time delivery.
- Data Analysis: Transforming complex data into clear, actionable business insights that align with client objectives.
- Team Leadership: Managing and mentoring a high-performing team, adhering to Standard Operating Procedures (SOP), fostering professional growth, and ensuring client satisfaction.
- Client Engagement: Building and maintaining strong relationships with key accounts, nurturing organic growth, and supporting account-level planning in collaboration with commercial leads.
- Sales Collaboration: Partnering with the sales team on proposal development, including cost and timing estimates, and study design.
Jan 2016 - Jun 2024
Senior Director
I started my career at Phoenix Marketing International in 2003 as a Research Manager and advanced steadily within the company. As a Senior Director from 2012-2016, I was responsible for end-to-end project execution, including planning, scheduling, budget management, workload delegation, and final reporting. I contributed to the development of new business.
Apr 2003 - Jan 2016
Consulting And Advisors Team Leader
Sep 2000 - Mar 2003
2 education records
Mimi Potter education
Bachelor Of Science - Bs, Business Administration And Marketing
University Of Florida
Master Of Business Administration - Mba, Finance And International Business Concentrations
University Of South Florida
FAQ
Frequently asked questions about Mimi Potter
Quick answers generated from the profile data available on this page.
What company does Mimi Potter work for?
Mimi Potter works for M/A/R/C Research.
What is Mimi Potter's role at M/A/R/C Research?
Mimi Potter is listed as Vice President, Insights and Strategies at M/A/R/C Research.
Where is Mimi Potter based?
Mimi Potter is based in Greater Tampa Bay Area, United States, United States while working with M/A/R/C Research.
What companies has Mimi Potter worked for?
Mimi Potter has worked for M/A/R/C Research, Marketcast, Phoenix Marketing International, and Pscu.
How can I contact Mimi Potter?
You can use AeroLeads to view verified contact signals for Mimi Potter at M/A/R/C Research, including work email, phone, and LinkedIn data when available.
What schools did Mimi Potter attend?
Mimi Potter holds Bachelor Of Science - Bs, Business Administration And Marketing from University Of Florida.
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