Helping people solve their nutrition and health problems with the nutrient dense sprouts.Developing ways for the company to grow and finding new opportunities. Communication strategy in the Nordic market and managing the Nordic team.

Participated in processes to influence politics, for example to increase the proportion of organic as well as organic plant-based food from Sweden.

Led the design of the concept of the benchmarking and the awards which turned out to be an inspiring annual event for deciscion makers at public kitchens and public nutrition management.

Partial responsibility for the development of the app EkoGo, an app with eateries that serve organic food and drinks. During 2020 also extended to include local farm shops.

Organization and management of the board's strategic work. The board consists of representatives from the food sector, both from business and the public sector.

Result of working in the role: organic food in the public sector increased almost 100% from 2012 until 2021. Major national projects:•Ekomatsligan: Statistics and benchmarking in the public sector, 2012 - 2023, a statistical collection of organic food purchases in public activities, where all municipalities and county councils are ranked. • Organic Chef of the Year, 2018 - 2023, an annual chef competition in collaboration with the Association of Organic Chefs and KRAV• Boosta Eko, 2018 - 2020 a collaboration with organic chef Ulrika Brydling and Wayne's Coffe with the aim of increasing the proportion of organic in the café chain.• Sustainability in restaurant schools, 2018 - 2021, a collaboration with Ulrika Brydling with the aim of increasing knowledge about sustainable food at restaurant high schools in Sweden.• Climate-friendly eating habits, 2013 - 2017, a concept to increase consumption of climate-friendly food through increased knowledge about eating habits in preschool and elementary school.

LövBärry made snacks from dried fruits and berries, of course only organic ingredients. Main goal: Tasty and healthy snacks for everyone!

Non-confidential contracts:The Swedish Trade Council in The Hague, 1997 - 2004- Financial controller: Creditor/debtor administration, financial statements, budget, and local personnel matters. Budgetary responsibility SEK 12 million per year.- Project manager: Local and national projects to establish Swedish companies on the market in the Netherlands.Metro Holland, 1999 - 2000- Involved in the start-up of the newspaper (1999): Project manager with responsibility for procurement of premises, furnishings, computers etc.- Interim CFO (1999): Budget responsibility SEK 75 million in 1999. Personnel responsibility: 3 people. Financial planning, develop and implement working procedures.- Interim HR manager (1999 - 2000): Personnel responsibility: growing up to 30 people. Employment contracts, develop and implement workable employment procedures, salary issues and other HR issues