Mimi Diego Email & Phone Number

Focus areas: Peoples perceptions, decisions and behavior. Extraordinarily curious in the quest for understanding people; our needs, wants, desires, choices and decision processes. What do we notice and care about? What do we ignore and why? … and how does this relate to effective and meaningful communication and making change. Extensive background within market research from a broad range of clients and methods. Brands and communication, as well as the role of consumers and consumption more broadly. Experience of full range from exploratory ad hoc projects to continuous tracking studies, and working with local and global clients based in Sweden, the Nordics and Europe. Quantitative as well as qualitative methodologies. All depending upon the issue at hand. In addition exploring the current challenges of individual and social transformation towards resilience, including sustainable/responsible consumption and production and the role of consumers within a circular economy. Running client trainings and seminars, as well as occasional guest lectures at e.g.: MiS (The 'Market Association' in Stockholm), Berghs School of Communication, SMUF (Swedish association for buyers of market research and analysis), WSA (Web Service Awards; Sweden)

Listed skills include Marketing Research, Brand Equity, Brand Communication, Customer Insight, and 8 others.