As the CEO and Founder of Mimi et Mina, a luxury hair brand for women of colour, I have been leading the vision, strategy, and execution of the company since 2015. With over eight years of experience in the beauty and hospitality industries, I have developed strong skills in marketing communications, new business development, and social media marketing, as well as a passion for creating inclusive and welcoming environments for all clientele.Mimi et Mina offers high quality and bespoke hair styling services, from blow outs, cut and colour, to advanced hair treatments and extensions, for all hair types and textures. The online store features a curated portfolio of the best haircare products to nourish afro textured hair. My ambition is to raise capital and accelerate the growth of the company with an e-commerce changing the narrative of black beauty from underground and low to medium quality to upscale and luxurious.