Mimi Ottavi Email & Phone Number

Dubuque, Iowa, United States

•Coordinates with marketing and practice leadership on the planning and execution of marketing campaigns that align with the brand’s voice and resonate with Managed Cloud and Infrastructure clients and prospects. •Creates and maintains product and sales content including artifacts such as placemats, data sheets, case studies, websites, qualification lists, pricing calculators, proposal templates, thought leadership, etc. that can be used both internally and externally.•Collaborates with the sales team and practice leadership to provide necessary tools, training, and resources to effectively communicate product values.•Continuously monitors market dynamics, customer feedback, and competitor strategies to spot risks to product lines or sales channels and develop relevant response plans.•Works with delivery teams to operationalize new service offerings and features, including supporting client communication templates and change management efforts.

Iowa City, Iowa, United States

•Acted as the primary administrator, designer, and content writer for the center website, spearheading the organization's rebrand from the Public Policy Center to the Center for Social Science Innovation.•Developed, edited, and published written material for CSSI, including impactful news stories, social media posts, newsletters, and program materials. •Curated and managed CSSI's ongoing content calendar to maintain digital visibility and increase engagement across relevant audiences. •Designed and maintained digital material on the organization's website, across campus signage, and more. •Coordinated the creation and on-time distribution of the CSSI monthly newsletter and additional email communications. •Monitored and reported social media and email metrics to consistently improve content quality. •Assisted in the development and coordination of strategic communication plans in support of CSSI's messaging goals. •Coordinated with other communicators across campus to identify overlapping opportunities and increase reach in relevant departments.

Dubuque, Iowa, United States

•Managed and generated content for the company's practice-specific and wholesale social pages.•Developed and managed the firm's overarching corporate SEO strategy.•Developed and coordinated paid advertising campaigns via Google Ads, LinkedIn, and Facebook for corporate practices and wholesale branches. •Assisted in the creation of written and multimedia content for the corporate website, including but not limited to industry articles, press releases, video features, and more.•Created engaging pitch decks and presentation materials in partnership with sales leadership for use in prospect meetings. •Interviewed clients and internal team members to produce engaging video features, from testimonials to career stories and highlights of innovative solutions.•Assisted with developing and launching a new corporate website for the firm, creating updated collateral to suit calls-to-action, optimizing landing pages and blog articles to increase organic visibility, and more.

Dubuque, Iowa Area

•Conducted research regarding the importance of Employee Benefits Communication, the factors influencing communication, and strategies used in building successful open enrollment campaigns. •Cultivated an interchangeable benefits announcement campaign that utilized various platforms and materials.•Created a fully developed social media campaign, including interchangeable graphic elements and copy, which promoted the use of telemedicine for relevant clients.

•Completed research and compiled information about documentary subjects.•Transcribed audio interviews.•Managed the schedule and correspondence of the company founder, Michael Dunaway.

•Created SEO rich articles for the company website.•Edited pre-written copy.•Built and managed social media accounts.•Collected contact data and managed correspondence with potential beta tester candidates.

Dubuque, Iowa, United States

•Built online academic courses within McGraw-Hill's “Connect” program.•Corresponded with sales associates about client’s needs.•Aided in the organization of sales incentive program for fall sales season.

Master Of Arts - Ma, Communication And Media Studies

Activities and Societies: Kappa Tau Alpha National Honors Society

Bachelor'S Degree, Communication And Media Studies

Activities and Societies: Editor-in-Chief of the Clarke Crux, 2018 Member of the Tenth Muse Literary Magazine editing staff Writing Coach.