Let's be transparent. I'm writing to you and perhaps you can use what I produce: content. copy. words.I can make what you sell clear and easy to understand -- and choose. I can make dull come alive (having once branded sheetrock). I can distill a mountain of input down to the single most important reason to buy, because THAT pinhead is the strategy where magic happens and you win.At every touchpoint and in every media, I do the words. For over 80 websites, literally hundreds of ads and thousands of press releases. My new thing is blog posts: any subject, any voice, any length: need one? From naming products and companies to writing flights of websites, from startup branding to new strategy presentations, from pure advertising to keyword-laden copy, when you need smart, strategic writing, think Bean.
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WriterLarge Aug 1999 - PresentUsinitially created this company so the old LinkedIn logarithm would generate the title, "writer at large," but it's become something of a network for freelance talent, as over 100 LinkedIn professionals have had the same idea and joined the, um, firm. -
Co-Creative Director, WriterAuthenticity 2003 - Nov 2013Bellevue, Wa, UsAfter commuting for 3 years -- 2 weeks in Seattle / 6 weeks in Atlanta -- I made the leap to Seattle and co-CD'ing this creative lab in the heart of Microsoft territory (that is, startup-ville). Every week, we tried to come up with something new vis-a-vis websites, taglines, naming, broadcast, ads or collateral. My favorite was the 1-Day Buffet: 24-Hours (3 creatives, one 8-hour day) in which a client could walk in with nothing and walk out with a company name, registered URL, tagline, logo, logo block, icon and palette. -
InstructorThe Creative Circus 2004 - 2008Atlanta, Ga, UsAs an instructor at the Portfolio Center when the Creative Circus was formed, I was chosen to lead the copywriting program. A few years later, Norm invited me to teach at the Circus, in addition to my teaching at Portfolio Center. At the Circus, I taught Advertising Ethics, Headlines, Long Copy and Advanced Concepting. Loved it. Would be there still, but made the move to Seattle. -
Instructor & Former Head Of CopywritingPortfolio Center 1993 - 2008Atlanta, Georgia, UsI walked out of school after graduation, turned and walked back in to teach. In 2004 when several program heads left to start the Circus, Hank Richardson (graphic design), Dan Vargas (art direction) and I (copywriting) were tapped to run the major PC programs for a year, and a year after that, Hank came back to make the school what it is today. I'd likely still be teaching there - every aspect of writing, strategy to headlines to copy, long copy, pr, collateral, radio and websites - if I hadn't left Atlanta, and I still occasionally pop in for a session (thanks, Dan!). -
Associate Creative DirectorAdair-Greene 1997 - 1999UsLest there be any question: yes, this was a pharma sweatshop. And its alumni are proud of having conquered the impossible schedule, deadlines and mind-numbing mountain of work, much of it with key data missing. Still, good product emerged, standards were met and I remember these years fondly. One major launch involved 22 pieces sent to 15 countries in 6 languages. -
Copy SupervisorPollak Levitt Chiaet 1997 - 1997A good lesson. Learned about trust, goodwill, and the importance of written agreements. Met some genuine gentlemen, talented creatives and account guys I think of as my friends to this day, too.
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Copy SupervisorBbdo South 1993 - 1997New York, Ny, UsFresh out of Portfolio Center, I got the 2 biggest agencies in Atlanta - BBDO and JW Thompson - in a bidding war and set a record for initial salaries. Helped Delta transition from "We Love to Fly and It Shows" to "You'll Love the Way We Fly" and wrote all Wachovia Bank consumer work. Did a print ad that pulled 4x higher deposits than projected; they gave me a clock. 4 years of Atlanta's "mad men" and I was ready for a change. -
Public Information DirectorAllegheny College 1983 - 1986Meadville, Pa, UsAs chief of the news bureau that produced 2500 press releases and 4 issues of Allegheny magazine each year, I managed a staff of 5. I also undertook additional projects in the absence of the college Public Affairs Director. -
Producer/DirectorKbyu-Tv Jun 1976 - Jun 1978Won a Women's Training Grant from the Corporation for Public Broadcasting, 1 of 80 grants given nationwide and the only one in the Rocky Mountain region. During the 2-year grant (on a salary of $8.8K, so busy, I had extra money), I produced 3 noteworthy shows that earned 3 regional Emmys, 5 Rockies and other assorted hardware.
Mimi Bean Skills
Mimi Bean Education Details
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Miami Ad School Atlanta @ Portfolio CenterCopywriting -
Cornell UniversityJournalism
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Allegheny CollegeArt
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Brigham Young UniversityCommunications Minor
Frequently Asked Questions about Mimi Bean
What company does Mimi Bean work for?
Mimi Bean works for Large
What is Mimi Bean's role at the current company?
Mimi Bean's current role is Now and then, they CAN all be gems..
What schools did Mimi Bean attend?
Mimi Bean attended Miami Ad School Atlanta @ Portfolio Center, Cornell University, Allegheny College, Brigham Young University.
What skills is Mimi Bean known for?
Mimi Bean has skills like Copywriting, Advertising, Creative Strategy, Marketing Communications, Creative Direction, Integrated Marketing, Brand Development, Corporate Branding, Interactive Marketing, Direct Mail, Email Marketing, B2b.
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