Michelle Büchler Ciccone Email & Phone Number

Schaffhausen, Switzerland

• project lead and management• develop, maintain and execute strategies specific to each region• cross-functional cohesion with regional/global departments• collaborate with sales and marketing teams to build programs that support sales enablementleverage marketing automation and lead management to streamline, automate and measure marketing workflows• measure, analyse, and report campaign performance per region to help improve and best practice sharing across all regions (report results to upper management)

Zurich, Switzerland

• visual styling online (website & social media channels) & offline (sales floor, events, private locations).• content creation (photo, text, hashtags)• corporate brand/design identity• front end web development• newsletter campaign• content creation (using SEO)• SEA social media campaigns• influencer marketing

Zürich Paradeplatz

2018-2022 VM Coordinator / Project Management:• handling 20+ DOS, 11 Franchise, 17 Travel Retail & 20+ Wholesale• indirectly managing 20+ VM store referents across EMEA region• A-Z project management of our seasonal window and in-store visuals• contributing to UPT, traffic, conversion rate and revenue increase of 60-200% after VM concept implementation across all EMEA stores.• concept creation/customisations for events, pop up's and windows• self initiated solutions• developing new tools for our region• introduced project management tools2021 E-commerce Support:• salesforce commerce cloud product development assistance• on-line Visual Merchandising• e-commerce content optimisation, corrections & copywriting• product catalog requests coordination • product language translations• SEO checks• photo cropping & resizing• reporting

Basel Area, Switzerland

EMEA Regional VM specialist for Fossil Group Portfolio Brands. Catering mainly to Michael Kors. Other brands include Burberry, Armani, Karl Lagerfield, Tory Burch, Kate Spade, Adidas, Diesel and more.• handling 30+ Premium to Luxury Fashion Brands - All Doors 30K• increase net sales of the portfolio brands across all distribution channels (online & offline)creating, planning & execution of seasonal marketing campaigns, product launches, pop-ups, events (Baselworld), PR and summits• global communication & regional newsletters, VM blogging• create and control VM standards and guidelines• seasonal marketing campaigns & product launches• presentations & training• budgeting and approvals

Basel Area, Switzerland

VM Coordinator for Fossil Retail EMEA. Working in the Fossil EMEA HQ under Brand Department directly for 140+ Retail Shops 15+Franchises in the Middle East and South Africa and 10+ Concessions shops.• handling 3 Fossil Owned Brands Brand - 150+ Retail Doors• creating the VM guidelines & store communication• planning & sourcing & distributing of ALL in-store materials• presentations & training• budgeting and approvals

Region Vii - Central Visayas, Philippines

A Fashion Accessories manufacturing/exporting Company in the Philippines since 1984.2013 - 2014 Creative Consulting• company transformation to the NILAH brand• created new online and offline marketing/sales tools• developing new corporate identity• instilling sustainability in their design & production processes• initiating a philanthropy project to support employees with children2009 - Management Training• organizational structure and processes• assisting the general management• employee motivation schemes & minimizing internal risks/corruption• production efficiency2003 Freelance Product Development• designing and developing new jewelry/gift items for the company and attending tradeshows

Switzerland

• B2B & B2C (online & offline)• sourcing, purchasing & pricing / supplier negotiations• working daily with content management system (CRM)• data research for client packaging deals• online flash sales campaign• social media

Lucerne Area, Switzerland

• visual merchandising• leather & luxury goods specialist• client styling/consulting• inventory & sales reports

Zug, Switzerland

• collection preparations & mood-boards• general assistance & administration• sales orders (SAP)• newsletter

Bachelors Degree, Design Management International

Online Marketing Manager, Digital Communication And Media/Multimedia

International Baccaleurate Diploma, Business Management, Arts & Literature, A+ High Honors, Class Salutatorian, 1Rst In Class For English Literature & Art

Activities and Societies: Soccer, Volleyball, Basketball, School Magazine, Theater, part of the Students Council Majors in Business, Art.