Providing marketing consultations and activation strategies for advertising agencies and executive marketing teams with ongoing engagements for content & creative strategy, brand architecture, building and planning, and audience segmenting and insights.•Clients Include: JPMorgan Chase, Synchrony Financial, Dr. Consalter brands

Championing global brand, ESG and US Personal Banking and Wealth Management advertising strategy for Citigroup while driving DEI on the steering committee of Publicis Groupe’s Pan-Asian Alliance

As the strategy head for the rare blood disorders portfolio for Sanofi, I lead brand and comms planning for brands like Eloctate and Alprolix, driving improvements to the portfolio as well as helping reinvigorate and de-cannibalize the brands. During my time there, I’m proud to have led the strategy for a first-of-its-kind Pharma gaming activation that aimed to help with preventative care for patients while also inciting proactive audience targeting and lead captures for brands.Clients include: Sanofi (Eloctate, Alprolix), Kimberly Clark Global (Adult & Feminine Care), Blue Cross Blue Shield (Anthem), Janssen

In my time at Havas, I managed omnichannel strategic initiatives for Citibank's credit cards and retail portfolio. Working closely with cross-functional teams and client leadership, I've led strategies for new product launches (Cit Custom Cash Card), portfolio consolidation, optimizing CRM, pitches, all while provoking innovative and forward-thinking opportunities for the overarching Citi brand.Also championing DE&I, I co-led the AAPI initiatives within our Havas Chicago Village, as well as across our North America network, launching a multi-year phased campaign: HavAsian VoicesClients include: Citibank, Wells Fargo, Moen

Focusing on Below-the-Line/Shopper businesses, I charged strategic principles and guideline initiatives. Helping my client to standardize their global work streams while still enabling market-level creative nuances in our products, we were able to successfully push increases in growth of sales, shelf space, and consumer awareness/engagement to our brands.Client included: SC Johnson (global home cleaning, pest control, naturals, and air care portfolio), JUUL (global), Bayer (global), Kellogg's

Working in a privately owned, yet powerfully-minded ATL agency, my time at The Richards Group involved leading and uncovering research and insights that inspired dynamic strategic frameworks and storytelling.Clients included: Charles Schwab, Prestige (Summer’s Eve, Boudreaux’s, Beano, Phazyme), AT&T, American Cancer Society, Cardinal Health, Mohawk Flooring, Memorial Hermann Hospitals

• Charged with consulting global businesses in regards to international policies as well as risk management, specifically in tax and financial market practices.• Managed large-scale compensation and tax engagement projects while maintaining and building relationships with clients and international teams from numerous industries • Managed and organized massive quantitative research projects across 10+ regional teams in order to analyze and determine projected scenarios for financial optimization• Clients included: 7-Eleven, Mondelez, GameStop, Hunt Oil, Rexel, JDA Software, American Airlines

• Worked directly with the CEO to identify areas of brand growth for the company and led a fast-paced brand positioning strategy and marketing campaign for multiple markets• Managed cross-functional teams to redesign all company promotional print & digital material • Responsible for all existing social media accounts while integrating the company to newer platforms

• Secured over $250,000 in grant funds, pitching company values to high-profile philanthropists at the Crystal Charity Ball• Multiple appearances on national and local news stations such as Fox, NBC, and CW as a representative for the organization.• Successfully acted as a lead in SYNC leadership program for students during summer holidays 3 years in a row.• Worked directly with Marketing Manager and CEO to create and produce commercial advertisement videos (experience commercial web editing). • Trained in the Rogerian method of psychological counseling and worked with young adults and adolescents in schools and local communities• Responsible for taking crisis calls on the hotline and counseling callers

• Solely developed and implemented a database for managing over 100 client profiles, creating both a client facing access point and a backend for company use.• Worked alongside CEO to assist in restructuring the company’s 2014 business strategies and revenue schemes.• Advised on the CRM: establishing target audiences and assisting with content and UX.• Designed promotional web banners for use on social media sites including Facebook, Twitter, Instagram and Pinterest, and for adverts on Google search results pages.

•Managed all social media content across four different platforms for each of the 23 shopping centers – increasing Facebook Like count from 0 to over 200 Likes.•Represented the company at meetings and events, such as Marketing Week Live!, with potential clients, company partners, and conferences in place of the Marketing Director.•Brought the editing and management of the company website back in-house, adding new content to the site and restructured the parent company website. Liaised with external web teams to develop individual shopping center websites.