Mimi Morenz Email & Phone Number

Orange, CA, US

San Francisco, California, US

Health Evolution is a catalyst for positive change in health care. We convene the most influential cross-sector health care chief executives to inspire creative solutions for making our health system more accessible, equitable, effective, and personalized. Through our exclusive membership program and events, like the Summit and Connect, we deepen your.

Oakland, California, US

• Provided Blue Shield’s largest clients with strategic, custom marketing communications to drive customer engagement and retention through promotion and education of benefits, products, and programs
• Oversaw day-to-day aspects of developing member communications with internal creative team, ensuring on-time, on-budget, high-quality deliverables and client satisfaction
• Worked cross-functionally with internal teams to execute email campaigns increasing website traffic by 55%
• Increased participation in wellness program by 25% through integrated marketing tactics focused on A/B testing of email campaigns, digital marketing and social media
• Authored all content and communications (i.e. in-app content, emails, press releases) for Blue Shield’s first ever customized Open Enrollment app for 20 clients focusing on customer acquisition and retention
• Managed marketing budgets for over 60 clients including processing POs, budgeting, and financial analysis

Newport Beach, CA, US

• Managed corporate marketing campaigns and initiatives to increase patient engagement
• Developed marketing communication programs for clients based on product line business plans and goals, identified areas for development and created strategic plans to expand programs
• Planned and executed event logistics for 15+ annual physician and employee events in collaboration with C-Suite Executive and Board of Directors to identify event strategy based on organizational goals
• Managed financial operations of $8M budget, including budgeting, forecasting and monthly reconciliation
• Spearheaded internal marketing and communications fundraising campaign with Hoag’s largest community partner, Orange County United Way, raising over $65K
• Effectively partnered with cross-functional teams in transition of management and operations of blood donor center to a third party, resulting in a $1.7M cost savings for organization

• Coordinated event logistics for 12 annual continuing education seminars
• Maintained scheduling and production execution of over 50 cases a day to ensure deadlines were met
• Administered all aspects of in-house payroll system including bonuses and state and federal taxes
• Performed administrative duties including coordinating group events and participating in key projects