𝗜 𝗹𝗲𝗮𝗱 𝘁𝗵𝗲 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝘁𝗲𝗮𝗺 𝘁𝗼 𝗰𝗼𝗻𝗰𝗲𝗽𝘁𝘂𝗮𝗹𝗶𝘇𝗲 𝗮𝗻𝗱 𝗲𝘅𝗲𝗰𝘂𝘁𝗲 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝘁𝗵𝗮𝘁 𝗿𝗲𝘀𝗼𝗻𝗮𝘁𝗲 𝘄𝗶𝘁𝗵 𝘁𝗮𝗿𝗴𝗲𝘁 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀.With a proven track record in developing and implementing effective content strategies, I blend creativity with strategic insight to deliver compelling and impactful brand narratives. My role involves steering the creative direction, fostering collaboration, and ensuring the seamless integration of multimedia content. Passionate about staying ahead of industry trends, I thrive on transforming visions into tangible results. Let's connect and explore how we can elevate your brand's storytelling together. #CreativeDirector #ContentStrategy #AdvertisingInnovator

𝗔𝘀 𝘁𝗵𝗲 𝗳𝗼𝘂𝗻𝗱𝗲𝗿 𝗮𝗻𝗱 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿 𝗼𝗳 𝗺𝘆 𝗼𝘄𝗻 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝗰𝘆 𝘀𝘁𝘂𝗱𝗶𝗼, 𝗜 𝘄𝗼𝗿𝗸𝗲𝗱 𝗮𝗰𝘁𝗶𝘃𝗲𝗹𝘆 𝘁𝗼 𝗳𝗶𝗻𝗱 𝗻𝗲𝘄 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝘁𝗼 𝗱𝗲𝘀𝗶𝗴𝗻 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗮𝗻𝗱 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗽𝗿𝗼𝗽𝗼𝘀𝗮𝗹𝘀.I've developed and executed digital content strategies to meet the marketing objectives of a range of clients and brands like Karim Plastic Surgery, Fundación CAP, Charlie & Company, Dulcinea Ice Cream Shop, Foto Atelier by Ivonne Carlo & Denko Asian Eatery at Distrito T-Mobile to name a few.

𝗬𝗲𝗮𝗿𝘀 𝗼𝗳 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗿𝗲𝗰𝗼𝗿𝗱𝗶𝗻𝗴 𝘃𝗼𝗶𝗰𝗲𝗼𝘃𝗲𝗿𝘀 𝗳𝗼𝗿 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹𝘀 𝗳𝗼𝗿 𝘁𝘃, 𝗿𝗮𝗱𝗶𝗼, 𝗼𝗻-𝗵𝗼𝗹𝗱 𝗺𝗲𝘀𝘀𝗮𝗴𝗲𝘀, 𝗲-𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗺𝗼𝗱𝘂𝗹𝗲𝘀, 𝗲𝘁𝗰.☑️ Vocally trained by the Pianist and Tenor, Dr. Samuel Pérez Quiñones, Professor of the Department of Music at the University of Puerto Rico, Río Piedras campus. ☑️ Strong understanding of the recording process, of pacing, inflection, and other vocal techniques to create a natural and believable delivery☑️ Able to self-direct the recording, take direction, work with the client or agency to adjust the performance as needed to get the desired result or exceeds expectations☑️ Able to make the Dominican, Argentinian, Mexican and Spaniard accents. And of course the neutral accent to appeal to the majority of the US Hispanic Market☑️ Able to sing solo or with a choir, and act upon a character

𝗠𝗼𝘀𝘁𝗹𝘆 𝘄𝗼𝗿𝗸𝗲𝗱 𝗮𝘀 𝗮 𝗣𝗵𝗮𝗿𝗺𝗮 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗪𝗿𝗶𝘁𝗲𝗿. Responsible for translating from English to Spanish and transcreating, incorporating nuances that will appeal to the US Hispanic Market, medical, prescription medicine information, and patient resources from General Market.Also worked on TikTok Influencer Strategy for Cricket Wireless.

𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗱 𝗼𝗿𝗶𝗴𝗶𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱𝗲𝗱 𝗮𝗻𝗱 𝘂𝗻𝗯𝗿𝗮𝗻𝗱𝗲𝗱 𝗲𝗳𝗳𝗼𝗿𝘁𝘀 𝗳𝗼𝗿 𝗮 𝗿𝗮𝗻𝗴𝗲 𝗼𝗳 𝗣𝗵𝗮𝗿𝗺𝗮 𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝘀, 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰𝗮𝗹𝗹𝘆 𝗱𝗶𝗿𝗲𝗰𝘁𝗲𝗱 𝘁𝗼 𝗮𝗽𝗽𝗲𝗮𝗹 𝘁𝗼 𝗨𝗦 𝗺𝘂𝗹𝘁𝗶𝗰𝘂𝗹𝘁𝘂𝗿𝗮𝗹 𝗮𝗻𝗱 𝗛𝗶𝘀𝗽𝗮𝗻𝗶𝗰 𝗺𝗮𝗿𝗸𝗲𝘁𝘀. In addition to conceptualize I translated and transcreated complex medical and prescription information, into lean and digestible copies compliant with Medical Regulatory and Legal reviewers for use across multiple channels. Also collaborated on new business initiatives as needed.

𝗜𝗻 𝗰𝗵𝗮𝗿𝗴𝗲 𝗼𝗳 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝐚𝐧𝐝 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗳𝗼𝗿 𝗠𝗠𝗠 𝗛𝗼𝗹𝗱𝗶𝗻𝗴𝘀.Produced consistently high-quality strategic digital content compliant with Medical Regulatory and client’s specific legal and brand guidelines. Oversaw the production of content and video collaborating with internal and external resources to develop compelling, on-brand creative assets. Lead new digital and social initiatives that achieved additional out of scope revenue for the agency.

𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗲𝗱 𝗲𝗶𝘁𝗵𝗲𝗿 𝗮𝘀 𝗮 𝗦𝗲𝗻𝗶𝗼𝗿 𝗖𝗼𝗽𝘆 𝗼𝗿 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 𝘄𝗶𝘁𝗵 𝗕𝗮𝗱𝗶𝗹𝗹𝗼 𝗦𝗮𝗮𝘁𝗰𝗵𝗶 & 𝗦𝗮𝗮𝘁𝗰𝗵𝗶, 𝗛𝗮𝘃𝗮𝘀, 𝗕𝗕𝗗𝗢, 𝗦𝗮𝗷𝗼 𝗠𝗰𝗖𝗮𝗻𝗻 (𝗦𝗚𝗩) , 𝗗𝗗𝗕 𝗟𝗮𝘁𝗶𝗻𝗮, 𝗛𝗜𝗧 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝗮𝗺𝗼𝗻𝗴 𝗼𝘁𝗵𝗲𝗿 𝗮𝗴𝗲𝗻𝗰𝗶𝗲𝘀.Developed and executed digital content strategies to meet the marketing objectives of a range of clients and brands like Organic Health Labs, Toyota, Aussie, Herbal Essences, Old Spice, Gillette, Coldstone Creamery, Cidrines, Pharmabis, Camino Zapatería, Pan Pepín, Liceo de Arte y Tecnología among others.

Lead the creative vision of the agency providing direction and feedback to ensure all projects were executed with high quality to meet client expectations. Responsible of designing and presenting digital strategies to clients.

Developed creative concepts and high-quality copy for multiple marketing materials and advertising campaigns in collaboration of art directors and account teams.

𝗖𝗿𝗮𝗳𝘁𝗲𝗱 𝗰𝗼𝗺𝗽𝗲𝗹𝗹𝗶𝗻𝗴 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗨𝗦 𝗛𝗶𝘀𝗽𝗮𝗻𝗶𝗰 𝗺𝗮𝗿𝗸𝗲𝘁 𝘄𝗶𝘁𝗵 𝘀𝘁𝗿𝗼𝗻𝗴 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗼𝗳 𝘁𝗵𝗲𝗶𝗿 𝗰𝘂𝗹𝘁𝘂𝗿𝗮𝗹 𝗻𝘂𝗮𝗻𝗰𝗲𝘀 𝗮𝗻𝗱 𝘁𝗿𝗲𝗻𝗱𝘀. Also worked on content strategy and creation for Nestlé Pure Life. Clients I worked for included Denny’s Restaurants, Nestlé Pure Life Water (NPL), U.S. Army, U.S Postal Service, Novartis, Staples and Emblem Health to name a few.

𝗪𝗼𝗿𝗸𝗲𝗱 𝘄𝗶𝘁𝗵 𝗮 𝘁𝗲𝗮𝗺 𝗼𝗳 𝟯 𝗮𝗿𝘁 𝗱𝗶𝗿𝗲𝗰𝘁𝗼𝗿𝘀 𝗼𝗻 𝗳𝗮𝘀𝘁-𝗽𝗮𝗰𝗲𝗱, 𝗵𝗶𝗴𝗵-𝘃𝗼𝗹𝘂𝗺𝗲 𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝘀 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗶𝗱𝗲𝗮𝘀, 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗰𝗼𝗽𝘆 𝗮𝗻𝗱 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗻𝗴 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝘁𝗵𝗮𝘁 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗱 𝗹𝗼𝗰𝗮𝗹 𝗮𝗻𝗱 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗮𝗰𝗰𝗼𝗹𝗮𝗱𝗲𝘀 like El Sol, FIAP, Ojo de Iberoamérica and Cúspide. Our client roster included Verizon, Claro, Lexus, Toyota, Wendy’s, Home Depot, Banco Popular de Puerto Rico, General Mills, Yoplait, Pillsbury, Nature Valley, El Nuevo Día Newspaper and Clasificados.pr among others.

𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗹𝗲 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗰𝗼𝗼𝗿𝗱𝗶𝗻𝗮𝘁𝗶𝗼𝗻, 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴, 𝗽𝗿𝗲𝗽𝗮𝗿𝗮𝘁𝗶𝗼𝗻, 𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝗲𝘃𝗮𝗹𝘂𝗮𝘁𝗶𝗼𝗻𝘀 𝗼𝗳 𝘁𝗵𝗲 𝗰𝗼𝘂𝗿𝘀𝗲 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝘁𝗼 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 (𝗣𝗨𝗕 𝟮𝟭𝟴) 𝗳𝗼𝗹𝗹𝗼𝘄𝗶𝗻𝗴 𝘁𝗵𝗲 𝗱𝗲𝗽𝗮𝗿𝘁𝗺𝗲𝗻𝘁 𝗼𝗳 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻'𝘀 𝘀𝘆𝗹𝗹𝗮𝗯𝘂𝘀.I presented the students with an overview of the advertising industry and the practice of the profession exploring topics related to theory and culture. Challenged them to develop their creative and collaborative skills inside and out of the classroom, through brainstorming, group exercises and inviting some of the finest Puerto Rico's advertising leaders to share their experiences.