• Lead projects and collaborate with cross-functional teams (installers, customer service, homeowners) to oversee the successful execution of residential installations. Troubleshoot and resolve issues, foster positive customer relationships, timely completions (100%), positive reviews, and referral business. • Develop marketing campaigns using social, collateral, email, and digital advertising to generate leads.

Oversaw the design and execution of Paley’s strategic marketing plans to build awareness of the brand, organization, and its programs (B2C and B2B) to drive memberships, visitor traffic, and ticket sales. Managed creative services, web content, data analytics, social media, marketing outreach, and partnerships. • Curated and managed partner and sponsor relationships including Nickelodeon, Optimum, MLB, NHL, YMCA, Verizon, and more, which garnered over 7+ million impressions, raised brand awareness, boosted web traffic by 27%, and increased membership by 22%.• Generated a 17% increase in membership sales and a 34%% retention rate with ongoing customer engagement and marketing efforts; including partner relationships (i.e. Metrolink, Gelson’s Supermarkets, etc) for all museum programs.• Worked cross-functionally to build a new CRM. Grew database by 12% using email, social media, website, and more.

Developed strategic initiatives for a new digital marketing department. Directed all marketing and communications for multiple brands. Supervised direct reports, numerous agencies, partnerships, sponsors, and vendors. Directed strategy and execution for 10+ company brands and franchise brands (Jersey Mike’s, Zaro’s, Juniors, Firehouse Subs, etc.), including design, brand consistency, store openings, field marketing, social media, email, loyalty, promotions, advertising, and rollouts (annual revenue $265+M). • Developed and managed 14 websites in 5 months; ongoing oversight of content and ADA compliance.• Increased social following by 145%; CRM database by 475%; web traffic by 250%; and worked cross-functionally to help grow catering sales by 25% over 36 months. • Led and managed large and complex projects: directed activities, partnerships, vendors, schedules, timelines, and meetings. • Tripled CTA web metrics working with SaaS partners, increased database by 11%, restaurants' online ratings by 28%, and grew loyalty by 22% over 12 months using social, advertising, email, push, and SMS channels.• Researched and negotiated a new Print on Demand / Digital Asset website and saved 20%+ in print costs; in addition to saving 25% with other various vendor contracts.• Developed and executed three company Operator’s Conferences. • Moderated & and hosted panels, town halls, and leadership meetings, and participated in trade conferences.

Established and streamlined national brand marketing strategy and creative positioning for American Golf memberships and the catering business with website design, lead generation, digital marketing, print, email/lifecycle marketing, social, direct mail, loyalty/retention, OOH, radio, and television. Supervised 3 direct reports..• Enhanced CRM database with over 5k new prospects; garnered $1M+ in new sales (in 18 months) with various initiatives for membership & catering,• Generated 27% growth in public membership, an 8% increase in new tournament business, and 11% additional sales in catering with a loyalty program, advertising, and retention-based initiatives.• Saved more than 20% with media buying negotiations, while obtaining added value.• Saved the company close to $1M with new vendors and advertising programs.

Oversaw creation and content development of the company's brand identity and lead generation with SEO. Supervised 3 direct reports and account-managed clients’ (CPG, games, entertainment, furniture) digital and offline campaigns, web development, partnerships, and sponsorships. Managed warehouse and IT department activities, including e-commerce/CRM implementation and upkeep, shipping and fulfillment, and program administration.• Contributed 10% growth in agency billings with SEO (improved quality and quantity of leads and increased the conversion rate). • Generated over $1M in new business from clients (AFI, CPG, Microsoft, and ViewSonic). • Successfully supervised and executed events and PR at the Intrepid, NYC, & NASA's Space Center; a national mall tour with PBS' Boohbahs, and a fundraising walk with USA Network.• Increased revenue for Hollywood studios (Disney, Fox, and Universal) by 7% with the online & e-commerce AFI initiative (CBS Special); and sold $1M in ad sales to Fortune 500 companies such as GlaxoSmithKline Beecham and State Farm.

• Led marketing for the home entertainment division, Republic Pictures, managing promotions, events, partner programs, media plans, comprehensive marketing campaigns, events, and P&L. • Successfully arranged and executed all events including site selection, logistics, entertainment, staff, vendor relationships, and talent participation (Reese Witherspoon, Martin Scorsese, Stephen King, etc.• Generated $10M of advertising by creating, negotiating, and executing cross-promotions with Fortune 500 companies, while increasing revenue by 12%.