Min-Meng Lai Email & Phone Number

1. Education Background:My journey in marketing began at Providence University, where I majored in Applied Cosmetic Science and minored in International Business Management. During my studies, I ventured into entrepreneurship with friends and had the opportunity to participate in the government's New Southbound Policy internship program in Thailand, laying a solid foundation for my business acumen. Subsequently, I pursued a Master's degree in International Marketing Management at the University of Leeds in the UK, deepening my understanding of the marketing field and expanding my international perspective. 2. Professional Experience:In 2015, LFP marked the beginning of my career. During this time, I was involved in conceptualizing and executing the overall business model, establishing a business model from scratch (0 to 1), and collaborating with international brands such as OMEGA, Cartier, and Benz to achieve sensory marketing goals. I actively promoted the implementation of digital marketing strategies, effectively increasing the brand's market share.After graduating from university, I chose to join Jing Young Biotech Co., Ltd., where I was responsible for the international sales representative. During this time, I assisted in the formulation design and marketing promotion for over 30 cosmetics brands, conducted in-depth analysis of the cosmetics market trends, and helped multiple brands formulate market plans and enter the Southeast Asia market.Currently, I am an Account Executive at Ogilvy Taiwan, responsible for integrated marketing planning and execution of client brands. I assist multiple brands in formulating and implementing annual marketing strategies. During my tenure, I not only honed my business insights and execution capabilities, but also developed teamwork and cross-departmental project leadership skills. I provide deeper insights and professional advice for the successful development of brands, assisting them in achieving significant performance growth.3. Future Outlook:Through the experiences mentioned above, I hope to leverage my knowledge and work experience in my future career to bring more possibilities for business expansion to companies.Thank you for taking the time to review my resume. I hope for the opportunity to join your company and assist in executing and completing relevant operations. I look forward to contributing my talents to the growth of your company. If you would like to further discuss my skills and expertise, please feel free to contact me.