▪ Build the Wella Professional Brand presence and manage the retail needs of Beauty Systems Group/Sally Beauty Holdings, Inc. stores, full-service salons and E-commerce ▪ Lead, design and implement Best-In-Class Go-To-Market strategies on professional and retail promotions, campaigns and initiatives per year to drive consumption and grow market share YoY▪ Drive and design the 4P marketing strategies with defined key KPIs and ROI tracking for key brand positioning in Professional Hair category▪ Partner with key partners to manage alignment and successful execution on retail marketing promotions and new product initiatives▪ Own Annual Operating Plan budget and define financial building blocks to reach target goals for brand across NA professional and retail channels▪ Lead monthly business review meetings with net revenue updates against target goals, sell-in and sell-out reports for senior executive lead team ▪ Oversee and localize global brand strategy to meet NA brand and business guidelines▪ Manage brand trade marketing team for Wella Hair Exclusive brands (Nioxin and Sebastian)

* Oversee the retail marketing strategy for our Theatrical New Releases across 11 physical and 10 digital accounts to meet and exceed the financial objectives of the Film Business Unit* Plan and execute title-specific retailer strategies with internal cross-functional teams (Field Sales, Sales Planning, Brand Marketing, Account Planning, Creative Services, Promotions, Legal and Brand Marketing) and external customers such as key retail accounts Walmart/Vudu, Amazon, iTunes, Target, Best Buy, Google Play, Comcast etc.

* Responsible for leading development of global and regional marketing campaigns optimized for 34 stores in Asia, joint venture, and franchise markets* Created cohesive marketing strategies and implementation plans with internal cross-functional teams (Creative Services, Operations, Media, Publicity, Legal etc.) and external partners and agencies to reach set KPIs, ROIs and sales goals for the markets* Provided key insight into country, regional specific culture, holiday and trends in strategy and budget planning for Asia, joint venture and franchise markets

* Responsible for creating and implementing advertising, marketing and PR plans for domestic and international new store openings

* Hired, trained and managed a team to execute marketing activities in region, including 917 in-store merchandising and sampling initiatives, 1,048 promotional events and guerrilla sampling opportunities in Southern California* Proactively researched, developed and implemented grassroots marketing events and programs, schematics, and brand awareness projects in the field

* Created and administered annual $2,500 advertising plans for faculty searches* Managed publicity and correspondence between the department and the faculty search candidates * Facilitated the office manager, current and prospective students, faculty and staff officials with their inquiries about the program